Fri.Sep 09, 2022

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Comment on Next Generation PBNs – The Secret to Supercharging Your Backlinks by Akash Paul

Diggity Marketing

Hi! Matt. First, I’m a massive fan of the content that you publish on your YouTube Channel. I just came across this blog. I’m just wondering, do still using high-quality PBNs (as you mentioned in your article) work in 2022 and are PBNs going to work in the future? Keep up the excellent work. I am waiting for your reply. Thank you.

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25 Top Movies About Social Media To Watch via @sejournal, @martinibuster

Search Engine Journal

Here's an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media To Watch appeared first on Search Engine Journal.

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Trending Sources

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Google Helpful Content Update Not Done Yet But Now We're Seeing Fluctuations

Search Engine Roundtable

Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on September 9th - jet lagged) Google has still not noted that the helpful content update is done rolling out. Plus, as I noted yesterday, we are now seeing more significant volatility and fluctuations as of yesterday and more today.

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The crisis for disconnected B2B marketers

Martech

“What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Business Profile Photos With Timestamp Of Photo

Search Engine Roundtable

Google seems to be testing showing when a photo was taken or uploaded to a Google Business Profile listing. Google has done this for image search and other areas but I am not sure if this was done for photos on Business Profiles.

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ActionIQ and Slalom bring consulting to customer experience with new partnership

Martech

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.

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What’s REALLY Working In SEO [Podcast] via @sejournal, @lorenbaker

Search Engine Journal

You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In SEO [Podcast] appeared first on Search Engine Journal.

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Google Consolidates Tips On Preventing Spam On Your Site In Help Docs

Search Engine Roundtable

Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday. The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation.

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US martech spending set to break $20 billion this year; growth slowing

Martech

U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.

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Google Keyword Planner: How To Use The Free Tool For SEO via @sejournal, @tessabonacci

Search Engine Journal

Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide. The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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HubSpot pairs community with a connected platform

Martech

It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “We star

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Google Updates Its Guide on Preventing Spam and Abuse via @sejournal, @brookeosmundson

Search Engine Journal

Learn how to prevent spam and abuse to your website with Google's updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first on Search Engine Journal.

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Partnering: Getting Started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

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What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of cost per click bidding, why it's important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Traffic Quality Site Adds More Invalid Traffic Examples

Search Engine Roundtable

Google's Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had seven examples, the new site has twelve examples.

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Expert takeaways on brand storytelling

Quikly

Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.

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Google One Box Results Get Tracking Parameters With Unique Integrations?

Search Engine Roundtable

Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case.

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Breaking down “It’s Corn”: I can’t imagine a more beautiful thing

Sprout Social

If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound , titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. As the song says, “it has the juice”.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Google Business Profile Tips For Hotel SEO via @sejournal, @atuljindal01

Search Engine Journal

Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile Tips For Hotel SEO appeared first on Search Engine Journal.

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Morgan Stanley’s Got A Brand New Bag — And Influencer To Sell It

CMO Network

Who loves the Banker Bag? Not women, it turns out. So Morgan Stanley and Rebecca Minkoff set out to create a new bag. And they're launching the bank's first influencer campaign to sell it.

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Instagram Beta Testing New Repost Feature via @sejournal, @brookeosmundson

Search Engine Journal

See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search Engine Journal.

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We Don’t Talk About Creative Burnout – This Is Why We Should [Rose Colored Glasses]

Content Marketing Institute

Remarkable content isn’t limitless. It’s a precious resource only created by content teams that are treated as essential to the business. So why do most businesses run their teams ragged? And how do we make it stop?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Search Engine Journal

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are intended to help content creators identify areas of interest to their audience.

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How To Use TikTok Trends To Reach Your Ideal Customers 

Digital Marketer

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance. If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.

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Search News Buzz Video Recap: Google Helpful Content Update Impact, Search Console Review Type Changes, Google Ads Updates & More

Search Engine Roundtable

This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail.

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The Only Instagram Metrics You Really Need to Track in 2022

Hootsuite

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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[Agency Pitch Template] How to Win Influencer Marketing Clients

Traackr

Use these 6 tips and free pitch template to convince your clients to invest in an influencer program.

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Google Peranakan Tile

Search Engine Roundtable

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Building An Effective Board For Your Startup

Duct Tape Marketing

Building An Effective Board For Your Startup written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brad Feld. In this episode of the Duct Tape Marketing Podcast , I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is also a co-founder of Techstars.

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How content marketing can drive traffic to your website

OnPassive Marketing

If you’re looking to increase your website traffic and brand awareness, then this article is for you. We’ll look at how content marketing can lead to more traffic for your site. What Is Content Marketing? Content marketing can take many forms, such as blog posts, articles, videos, infographics, etc. The key is to create exciting and valuable content that your target audience will find helpful.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.