Search Engine Journal
DECEMBER 30, 2022
A looming ChatGPT watermark will expose auto-generated content. What is it and will the watermark be easy to defeat? The post How The ChatGPT Watermark Works And Why It Could Be Defeated appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
Google Search can now tell you if your query is using proper grammar. Google will show you a green checkmark under the title "Grammar Check" when you get the grammar right.
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Search Engine Journal
DECEMBER 30, 2022
Don't overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About Old Content And Redirect Chains appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
In November, yes, a month ago, there was a lot of criticism across the web that Google Search and the results were declining. We touched on the topic when I covered a poll about SEOs being split on if Google is getting worse or is the web getting worse.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
DECEMBER 30, 2022
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years.
Search Engine Roundtable
DECEMBER 30, 2022
Google has confirmed it is testing a non-DSA option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter, "We're running an experiment in the campaign construction flow.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
DECEMBER 30, 2022
Google seems to be testing a "price history" chart or graph in the Google Shopping search product listings interface. I personally cannot replicate this yet, outside of seeing the "typical pricing across the web" section, but I do not see the price chart.
AWeber
DECEMBER 30, 2022
New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday , and Christmas email promotions that poor New Year’s often gets forgotten. Don’t let that happen this year. New Year’s is a great opportunity to connect with your subscribers and kick 2023 sales off with a bang.
Search Engine Roundtable
DECEMBER 30, 2022
As you all know, I source a lot of forums and Twitter threads (now Mastodon as well) here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist.
Neil Patel
DECEMBER 30, 2022
Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge. Making sure those people actually watch and enjoy your videos enough to subscribe or convert?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMO Network
DECEMBER 30, 2022
Kia has amplified its relationship with the renowned St. Jude Children's Research Hospital, culminating in a holiday commercial that takes patients on an imaginary ride to the North Pole.
Zumvu
DECEMBER 30, 2022
85% of fabricators utilize marketing strategies for manufacturers to boost traffic, conversion rate optimization, and sales.
CMO Network
DECEMBER 30, 2022
The winter weather that interrupted normal flight operations is now not a weather problem, but a major Southwest Airlines operations disaster.
Social Media Examiner
DECEMBER 30, 2022
Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? In this article, you’ll discover the ins and outs of governing a DAO. When to Use a DAO Structure vs. a Traditional Business Structure If the primary goal you're trying to accomplish for […]. The post How to Govern a DAO appeared first on Social Media Examiner.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
DECEMBER 30, 2022
The annual Rose Bowl football game on New Year’s Day and the preliminary Rose Parade have lost some of their marketing allure, but Honda plans to inject some life on Monday by marrying its latest brand-marketing campaign to its 61st year of involvement with the Tournament of Roses.
Search Engine Roundtable
DECEMBER 30, 2022
This is the last video of the year, and we have more Google search ranking fluctuations and volatility to talk about. Google said the December 2022 helpful content and link spam updates are delayed in being completed.
InTouch Marketing
DECEMBER 30, 2022
If you feel your business is at a crossroads, you may be looking for some help to ensure you turn in the right direction.
Search Engine Roundtable
DECEMBER 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said search results are more relevant today.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
DECEMBER 30, 2022
4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing. Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place.
Martech
DECEMBER 30, 2022
‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. There is no “try” there is only “do,” as Yoda says. Launch things. Make money. Hit your year-end goals. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year.
Duct Tape Marketing
DECEMBER 30, 2022
How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sachs Marketing Group
DECEMBER 30, 2022
Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world. . We spend record amounts of time online, mostly on our phones. Web ads, targeted email campaigns, video ads, promoted tweets, paid search results, and native advertising on platforms and apps are just some of the different ways companies try to reach their target audiences and boost sales through the Internet. .
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