Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
Adams & Knight Marketing
FEBRUARY 8, 2023
AVON, Conn., (February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? , which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.
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Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
Search Engine Journal
FEBRUARY 8, 2023
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
FEBRUARY 8, 2023
Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.
Search Engine Journal
FEBRUARY 8, 2023
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 8, 2023
Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself? we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that. so we're introducing longer Tweets! you're gonna want to check this out. tap this … [link] — Twitter Blue (@TwitterBlue) February 8, 2023 Twitter Blue only.
Search Engine Roundtable
FEBRUARY 8, 2023
Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for "conversation mode and Bing image creator.
Search Engine Land
FEBRUARY 8, 2023
With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Google’s take. Google wrote , “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to
Influence & Co
FEBRUARY 8, 2023
At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
FEBRUARY 8, 2023
Discover the latest advancements in language translation with Google's AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 8, 2023
With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. What they look like. Here’s what a Masthead ad looks like on a desktop or PC. Here’s what the ads look like on a mobile device.
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
ConsumerTalk
FEBRUARY 8, 2023
Trade shows are great places to get visibility for your products, introduce new products, and build brand awareness. Trade shows are attended by the media, industry experts, buyers, and distributors. They can help you get the word out about your brand.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
FEBRUARY 8, 2023
Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers. The post Google Sets The Record Straight: AI Content In Search Results appeared first on Search Engine Journal.
Hubspot Marketing
FEBRUARY 8, 2023
I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.
David Meerman Scott
FEBRUARY 8, 2023
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.
Search Engine Land
FEBRUARY 8, 2023
We’re seeing multiple sources and reports that Twitter is down for users across the globe. BREAKING – TWITTER DOWN GLOBALLY : Most users on Twitter are currently unable to tweet — issue is prevalent across the world. #TwitterDown Like this tweet if Twitter is down for you. pic.twitter.com/0GLYF2goDI — Upward News (@UpwardNewsHQ) February 8, 2023 If you’ve tried to Tweet any time in the last 2 hours like I did, you may have noticed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
FEBRUARY 8, 2023
Instead of pouring money into traditional advertising, move that money to improve their customer service. The Super Bowl is just one day, but customer experience is a long-term effort: give it the budget it deserves.
AWeber
FEBRUARY 8, 2023
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company.
Search Engine Roundtable
FEBRUARY 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft demoed its new Bing experience with co-pilot, ChatGPT and I got to say.
Search Engine Land
FEBRUARY 8, 2023
Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
FEBRUARY 8, 2023
A few weeks ago, we reported that Google dropped the podcasts carousel from the search results. Well, now Google confirmed the podcast carousel is 100% going away within the Google Search results.
CMO Network
FEBRUARY 8, 2023
Today’s Internet is in the early stages of being transformed once again—this time, instead of search, social, mobile, etc.—it’s going to be a Web that supports conversations.
Zumvu
FEBRUARY 8, 2023
Globally, more people are using smartphones now. The use of text-based chatbots is the most significant trend that has been noticed.
Sprout Social
FEBRUARY 8, 2023
There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Search Engine Roundtable
FEBRUARY 8, 2023
For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.
Search Engine Journal
FEBRUARY 8, 2023
Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. The post Google’s New AI-Powered Features: Search Just Got Smarter appeared first on Search Engine Journal.
Martech
FEBRUARY 8, 2023
SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. By mid-January they had published around 75 such articles. Why we care.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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