Hubspot Marketing
APRIL 29, 2022
Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software.
Content Marketing Institute
APRIL 29, 2022
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
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Hubspot Marketing
APRIL 29, 2022
Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo
Search Engine Journal
APRIL 29, 2022
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits For Your Enterprise appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Digital Marketer
APRIL 29, 2022
Today’s market looks much different than it did ten years ago. Ten years ago, paid ads were THE THING. People often took some interest in ads. People responded to ads, and people believed what was being presented to them. Now, the marketplace is oversaturated, and most ads are undesired, annoying, and consist of content people don’t care about. You can spend thousands of dollars on ads and make very little in return or lose money in the process.
Many Chat
APRIL 29, 2022
As a small business owner, growing an email list probably isn’t your favorite task. You might not even put it on your list of priorities for running a business. However, over half the world’s population uses email, and the market value is growing by billions. Email marketing isn’t going away any time soon. Image source: Statista. But why should you care about email marketing?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Many Chat
APRIL 29, 2022
Appearances play a critical part in social media marketing. When potential customers visit your Instagram profile, the first thing they’ll notice is how your overall profile looks. Your Instagram aesthetic is the first impression you give them—it’s up to you to get it right. A cohesive Instagram theme or aesthetic is the best way to provide brand consistency.
CMO Network
APRIL 29, 2022
Superplastic, founded by Paul Budnitz in 2017, has taken on new funding from Kering, Sony Japan and Animoca to build a global entertainment brand for the Web3 era.
Many Chat
APRIL 29, 2022
Instagram has become a haven for sales opportunities that allow you to sell, sell, sell from the comfort of wherever you are, and to pitch yourself to a limitless audience made up of over a billion active monthly users. Here are some stats to chew on if you’re still second-guessing: 44% of people use Instagram to shop weekly 1 in 2 people have used Instagram to discover new brands Over 500 million accounts use Instagram stories daily 59% of adults use Instagram daily 1.22 billion people use Inst
Search Engine Journal
APRIL 29, 2022
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans. The post Meta Announces Research To Create Human-Level AI appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Many Chat
APRIL 29, 2022
To generated qualified business leads, entrepreneurs often rely on traditional methods, such as paid searches with keywords and social media ads. However, using semi-structured data such as JSON—a javascript code that sends data between different platforms—can help widen your target audience. Most obviously, JSON can improve the visibility of your business’s online profile.
Search Engine Journal
APRIL 29, 2022
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business Profile “Google Guaranteed” Worth It? appeared first on Search Engine Journal.
Many Chat
APRIL 29, 2022
Content creation is the lifeblood of any social media channel, and the same can be said about Instagram. But according to recent research, Instagram is cracking down hard on those who reuse other creators’ content instead of making their own. Instagram head Adam Mosseri went on record saying that Instagram wants to “make sure that credit is going to those who deserve it.
Martech
APRIL 29, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you consider the impact of your marketing experience on consumers? I don’t think this is a major revelation, but your customers realize that they are being marketed to.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnPassive Marketing
APRIL 29, 2022
One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. This article discusses how these tools can be helpful for marketers in order to create strong connections with their customers.
Litmus
APRIL 29, 2022
The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.
Search Engine Land
APRIL 29, 2022
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 29, 2022
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links. The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
APRIL 29, 2022
Hungry for Goodness: How One Pet Food Company Aims to Deliver More than Just Quality Food Growing up in the Midwest, Bret Furio attended St. Ignatius High School in Cleveland.
Search Engine Roundtable
APRIL 29, 2022
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app's domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site's overall SEO and ranking in Google?
CMO Network
APRIL 29, 2022
Lexus reportedly is planning to introduce a new three-row family hauler called the TX model by the end of 2023, but in the meantime, Toyota’s luxury brand is trying to squeeze everything it can out of the behemoth vehicles that have been at the top of its lineup for several years.
Search Engine Roundtable
APRIL 29, 2022
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg of Google responded that it lasts about 90 days.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
APRIL 29, 2022
Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages. What they do. The agents, which will be available in Yellow.ai’s Marketplace library of solutions, offer a series of pre-built capabilities: Pre-built industry temp
Search Engine Roundtable
APRIL 29, 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engine.
CMO Network
APRIL 29, 2022
It seems that over the past few years, companies have become color blind when it comes to friction. As far as they’re concerned, it all looks the same and must be eliminated. However, it’s not wise to remove every piece of friction indiscriminately. Some of it can lead to increased interest.
Search Engine Roundtable
APRIL 29, 2022
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with the name 404 in it?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 29, 2022
Microsoft announced that bingbot is changing its user agent and it's gaining desktop and mobile device variants. The post Bingbot User Agent is Changing appeared first on Search Engine Journal.
Martech
APRIL 29, 2022
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. “From Salesforce’s State of the Connected Customer report , we can see that 74% of customers have used multiple channels to complete a transaction, 76% of customers prefer different channels depending on the context, and 66% of customers h
Digital Marketer
APRIL 29, 2022
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value. Learn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable.
Martech
APRIL 29, 2022
“Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do that. We believe every marketer really wants to connect with their customer.”. By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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