Aspiration Marketing
DECEMBER 1, 2022
In this edition of our Leadership Spotlight series, we had a Q&A with Amy Humphreys about her role as Vice President of Marketing and Partner Enablement at Simplicity VoIP. Simplicity VoIP is a telecommunications company based in Richmond, VA. The company provides hosted PBX, VoIP, and business telephone solutions to global businesses ranging from small to enterprise.
Search Engine Journal
DECEMBER 1, 2022
Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal.
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Aspiration Marketing
DECEMBER 1, 2022
In a very broad sense, all your content can be viewed as talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term, you need to be the one who informs the community with useful information. It's about "them", not about you.
Search Engine Journal
DECEMBER 1, 2022
Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 1, 2022
Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.
Search Engine Journal
DECEMBER 1, 2022
SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In Your Business Wins With SEO appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 1, 2022
This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A Successful Content Strategy appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 1, 2022
SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO: SEO is one of the most cost-effective marketing strategies.
Search Engine Journal
DECEMBER 1, 2022
From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real Estate Marketing Ideas And Examples appeared first on Search Engine Journal.
CopyBlogger
DECEMBER 1, 2022
I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a. Continue Reading. The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
DECEMBER 1, 2022
Google announced it has filed a lawsuit against "scammers who sought to defraud hundreds of small businesses by impersonating Google through telemarketing calls." You know, the calls from "Google" asking you to claim your business or update your business information.
Content Marketing Institute
DECEMBER 1, 2022
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
CMO Network
DECEMBER 1, 2022
As we head into 2023, companies face a difficult crossroads. One thing remains true: the best customer experiences are focused on one thing: people. Here are five CX trends to watch as we head into 2023.
Search Engine Land
DECEMBER 1, 2022
Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4 ; Views per Session, and Average Session Duration — Carly Boddy (@carly_boddy) November 30, 2022.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
DECEMBER 1, 2022
Wondering how to easily write marketing content? Looking for a step-by-step model? In this article, you’ll discover how to create written content that helps businesses. Writing Matters to Marketing Everybody writes. Even if you don’t think of yourself as a writer, you probably write a lot more than you think. It’s true that audio and […]. The post Writing Marketing Content: A Proven Framework appeared first on Social Media Examiner.
Search Engine Land
DECEMBER 1, 2022
Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022.
Scoop.it!
DECEMBER 1, 2022
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . While you can easily navigate your product and experience its value, your customers usually need a little nudge to discover all the treasures — essential and advanced features. So what can you do to make customers experience the value of your SaaS product faster?
Search Engine Land
DECEMBER 1, 2022
This month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and is available on their Advertising Policies Help page. In December 2022, Google will update the Disapprovals and suspensions page so that there is a dedicated policy article for Display & Video 360.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
DECEMBER 1, 2022
Walgreens retail president and chief customer officer Tracey Brown talks about her pivot points in her career and what's next for the company.
Search Engine Roundtable
DECEMBER 1, 2022
Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is on a widescreen device, such as a desktop computer.
Search Engine Land
DECEMBER 1, 2022
Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali Miller, vice president of ads product at Instacart, believes ordering groceries online should not be a luxury or convenience for some, but an option for everyo
Search Engine Roundtable
DECEMBER 1, 2022
Google has annotated the Discover performance report in Google Search Console, saying the report has been improved. Specifically, Google said it improved the system for counting clicks and impressions within Google Discover.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
DECEMBER 1, 2022
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on Search Engine Journal.
Kuno Creative
DECEMBER 1, 2022
It’s entirely understandable that companies and content marketers alike can find themselves in a creative rut. You have a content and editorial calendar, a steady content strategy and you’re developing x blogs per month supplemented by social content, along with a lead magnet content offer every quarter or every other month. Month in, month out. Quarter in, quarter out.
Search Engine Roundtable
DECEMBER 1, 2022
Back in 2015, Google said the URL should be in the same language as the content of the page. But now, Alan Kent from Google said the URL doesn't have to be in the same language as the content of the page.
Search Engine Journal
DECEMBER 1, 2022
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. The post Google Updates Display & Video 360 Account Level Suspension Policies appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
DECEMBER 1, 2022
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated local panel on the right side.
Search Engine Journal
DECEMBER 1, 2022
LinkedIn is upgrading its messaging experience with a new 'Focused Inbox,' which aims to cut down on spam and surface more relevant messages. . The post LinkedIn’s New Focused Inbox Surfaces More Relevant Messages appeared first on Search Engine Journal.
CMO Network
DECEMBER 1, 2022
Nutrition labels ‘preach to the choir’ and reassure health-conscious consumers — but they don’t get through to those who need it the most.
Power Digital Marketing
DECEMBER 1, 2022
There’s a certain allure to video content. When produced and marketed correctly, the digestibility of this medium glues viewers to the screen. Not to mention, there’s the possibility of virality inherent in short-form video. So, with the world’s two biggest video platforms vying for the attention of consumers, which one is better suited for businesses —TikTok or YouTube?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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