Fri.Aug 12, 2022

article thumbnail

Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

Hubspot Marketing

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience?

Gen Z 141
article thumbnail

Whatever happened to customer journey orchestration?

Martech

Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.

SEO 128
article thumbnail

How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Google: Clicking On Your Site In Google Search Won't Hurt Or Help Your Rankings

Search Engine Roundtable

One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. Google does not and has never used click data for ranking purposes (with the exception of a short period of Google+ data being used in Google Search).

SEO 102
article thumbnail

Wikipedia And SEO: Everything You Need To Know via @sejournal, @ADiSilvestro

Search Engine Journal

Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons or learn about the migration habits of the European turtle dove? You had to rely on your memory (spotty, at best), ask a friend (possibly unreliable), or take a trip to your local library (does anyone know how the Dewey decimal system works?).

SEO 101

More Trending

article thumbnail

WordPress Creator Mullenweg: Designing In Wix Is Faster via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg criticized that it took a month to redesign two pages, saying it would take a day with Wix or Squarespace. The post WordPress Creator Mullenweg: Designing In Wix Is Faster appeared first on Search Engine Journal.

98
article thumbnail

The FTC weighs in on customer data privacy

Martech

The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Commercial surveillance is defined as the “business of collecting, analyzing, and profiting from information about people” — a definition as wide as anything c

Customer 102
article thumbnail

Google Tests More New Sitelink Designs

Search Engine Roundtable

Google loves to test new designs and interfaces for the Sitelinks it shows in the snippets of its search results. This one shows larger rectangular curved buttons under the snippet to the sitelink.

94
article thumbnail

Webinar: The key to email marketing success

Martech

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

YouTube Challenges To Boost Subscribers in 2022

Hubspot Marketing

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

article thumbnail

YouTube Adopts Feature From TikTok – Reply To Comments With A Video via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To Comments With A Video appeared first on Search Engine Journal.

91
article thumbnail

This Is Why No One Uses Your Content [Rose-Colored Glasses]

Content Marketing Institute

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution.

92
article thumbnail

11 Tips For Mastering Video Calls That Wow Your Clients via @sejournal, @oxbird_com

Search Engine Journal

Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence. The post 11 Tips For Mastering Video Calls That Wow Your Clients appeared first on Search Engine Journal.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Customers Don’t Care About Streaming Wars - They Just Want Their Content

CMO Network

There's a media frenzy about the streaming wars, but ultimately the customer just wants to watch their favorite show. Does it matter who is bigger this quarter?

article thumbnail

Exclusive Method on How to Use Keywords in Content Writing for SEO 2022

Marketing Blogo

Originally posted on October 14, 2021 @ 8:00 amHow to use keywords in content writing for SEO and how to use keywords effectively is very crucial in recent times since it’s the criteria for your online business to be seen on search engine results and ranking high in SERPs. Questions like, how many keywords should.

SEO 87
article thumbnail

Google Guaranteed Local Ads Adds Reviews Not Guaranteed Disclaimer

Search Engine Roundtable

Google has added a label on the Google Guaranteed Local Service Ads reviews to say the reviews are not guaranteed. This I guess comes as no surprise with all the Google Local Service Ads spam and junk we have been noticing recently.

86
article thumbnail

Polarizing Tweets Pay Off for Steak-umm

Practical eCommerce - Marketing

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation.". The post Polarizing Tweets Pay Off for Steak-umm appeared first on Practical Ecommerce.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Google: Sitemap 50,000 Limit Based On Location URLs, Not Alternative URLs

Search Engine Roundtable

We know that each XML sitemap file can contain a maximum of 50,000 URLs but what is counted as the 50,000 URLs? John Mueller was asked if Google counts both the location URL and the alternative URL in the 50,000 limits. John said it is just the location URL.

73
article thumbnail

On CRM: Why CRM Software Comparisons Are Meaningless

CMO Network

Stop comparing the features of CRM applications. Instead, focus on these three things.

CRM 84
article thumbnail

Daily Search Forum Recap: August 12, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google now says its guaranteed ads, the local service ads.

72
article thumbnail

Leveraging Premium Content: A How-To Guide for Marketers

OnDemand CMO

There are two truths to premium content: there is nothing harder for marketers than crafting it, and it’s also the key that unlocks the greatest rewards. The flow of content should be three things: consistent, inventive, and high-quality. How hard could it be? The hard truth is…it’s not easy, but also consider how enriching good content is. Think of your favorite magazine, speakers, video channels, social media influencers.

eBook 52
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Search News Buzz Video Recap: Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More

Search Engine Roundtable

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus - it is pretty cool. Google also released new about this result features and expanded content advisories in search.

72
article thumbnail

Google Image Search Now Uses Google Lens

Search Engine Roundtable

Google Images at images.google.com now uses Google Lens when you click on the upload a photo icon. This has been coming for a long long time and is finally fully here.

69
article thumbnail

Yellow Hallway At Google NYC

Search Engine Roundtable

83