Fri.Sep 30, 2022

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6 Ways to Quickly Create Content for Inbound Marketing Campaigns

Aspiration Marketing

It used to be that a company drummed up business by pushing out messages to the public. The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling.

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The 5 Types of Online Prospects, and How to Sell on a Blog

CopyBlogger

If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog. Continue Reading. The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.

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Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

Search Engine Roundtable

Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

SEO 142
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What is a marketing mindset and what are its benefits?

Econsultancy

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in 2020 on this topic agreed that mindset is more important to their.

Marketing 135
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Education 132

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Google Announces 7 Local Search Updates via @sejournal, @MattGSouthern

Search Engine Journal

At Google's annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Cost savings, better customer service, and multi-channel interactions at scale.

eCommerce 122
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LinkedIn Rolls Out 3 Updates To Pages via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal.

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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Branding 122
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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All The Google Announcements From Search On 2022

Search Engine Roundtable

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Health 115
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DoubleVerify announces measurement tools for retail media networks

Martech

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

Retail 128
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Google Ads Continues To Suffer From Latency Issues

Search Engine Roundtable

Google Ads continues to suffer from ongoing latency issues - mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become a joke about how the console can slow down and become almost unusable.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Webinar: How to avoid digital pollution and focus on your audience

Martech

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?

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10 Ways to Establish Yourself as an Industry Thought Leader

Hubspot Marketing

How do you become a thought leader ? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. 1. Maintain an Active Business Blog.

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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day.

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Debating the 10 most relevant marketing trends

Businesses Grow

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I don’t always agree and this made for a lively debate on our possible future. That two-year timeframe is essential. Change is happening so rapidly, and often, so unexpectedly, that I think it is useless to think beyond that horizon.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Agile Champion: Getting started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 109
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10 Expert Tips to Improve Lead Quality

Hubspot Marketing

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads doesn’t happen by accident. To achieve this goal, brands need a lead qualification process that effectively pinpoints key characteristics that make potential customers more likely to become loyal buyers.

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Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring via @sejournal, @BrianFr07823616

Search Engine Journal

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported. The company, which owns Facebook, Instagram, and Whatsapp, will reportedly be slashing budgets across most teams. This announcement comes just one week after the Wall Street Journal reported certain Meta employees have been told to find new roles in the company or face downsizi

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Presentation Success: How To Create A Killer Preso Every Time

Heidi Cohen

Do you know how to create presentation success? Use these steps to create a killer preso to help your content marketing. Includes case studies. The post Presentation Success: How To Create A Killer Preso Every Time appeared first on Heidi Cohen.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Here Are Some Off-The-Wall Video Marketing Tips You Can Try

Kuno Creative

Video marketing is a downright necessity these days. If you’re not trying to develop your brand with video, you could be falling behind the competition. It’s just too important to ignore.

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TikTok Trends Right Now: Fall 2022

Search Engine Journal

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal.

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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it!

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. You can write about anything from a personal diary style blog to discussing the best website development proposal tips.

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Running Amazon Deals And Discounts: A Complete Guide via @sejournal, @AMZRobynJohnson

Search Engine Journal

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And Discounts: A Complete Guide appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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CEO Shares Insights Into The Future Of Sustainable Travel: Brand Actions Are Critical

CMO Network

In today’s world, sustainability has become a primary focus when it comes to consumers and the brands they choose to spend their money on—the travel sector is no exception.

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All the Founders Around Me Were Raising Money — Here's Why I Didn't

Buffer Marketing

I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in the workplace. I also realized I was sitting on the answer to the “pipeline problem” that every tech company at the time was claiming prevented them from hiring more women in tech.

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3 Warning Signs of Agency Armageddon with Jason Portnoy [VIDEO]

Digital Marketer

Here are 3 signs you’re in an Agency Armageddon. 1. Renegotiation. 2. Attribution. 3. Ad Cost. Jason Portnoy is a serial entrepreneur, top-ranked podcast host and founder of a premier digital marketing agency. Portnoy is passionate about helping businesses get results. [link]. EXTRA RESOURCES: The 1-Page Marketing Blueprint. The #1 Reason Your Marketing Agency is Failing.

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The Results Are In: Litmus Achieves 12 Fall G2 Crowd Badges

Litmus

The Litmus team loves to hear from our customers. And we regularly rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. We are happy to report their fall awards are in, and Litmus has been recognized with top achievements! We have received twelve G2 fall badges across multiple categories including: email testing , email marketing , and email deliverability.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.