Mon.Oct 17, 2022

article thumbnail

Why Don’t I Rank? 5 Main Reasons Why Pages Rank (or don’t) in Google

Orbit Media Studios

It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.

SEO 141
article thumbnail

7 tips to turn Google’s Search Essentials into strategy

Search Engine Land

Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.

SEO 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 New Instagram Features Marketers Should Be Using in 2022

Hubspot Marketing

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. 1.

article thumbnail

Google: There Is No Need To Use English URLs For Pages Not In English

Search Engine Roundtable

Google's John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your URLs, if you want. Or if you prefer, you can use English URLs - it does not matter too much he said.

135
135
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Are You Willing To Kill Your Content To Save Yourself?

Content Marketing Institute

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.

136
136
article thumbnail

Google on Alt Text SEO & Accessibility via @sejournal, @martinibuster

Search Engine Journal

Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility. The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal.

SEO 126

More Trending

article thumbnail

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

Hubspot Marketing

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes. In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds.

Branding 121
article thumbnail

Official: Google Ads Rolls Out Sponsored Label

Search Engine Roundtable

For months we have been watching Google test a new ads label in search named "Sponsored" in bold black text. Well, now it is officially live in the Google mobile search results.

120
120
article thumbnail

TikTok Update Will Restrict Live Streaming To Adult Hosts via @sejournal, @BrianFr07823616

Search Engine Journal

In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will Restrict Live Streaming To Adult Hosts appeared first on Search Engine Journal.

115
115
article thumbnail

Google Search Officially Rolls Out New Site Name & Favicon Design

Search Engine Roundtable

Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has been testing and we saw this coming but now it is official and live in English, French, Japanese, and German regions.

117
117
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How To Leverage Amazon Prime Day To Grow Sales - Ep. 289 via @sejournal, @lorenbaker

Search Engine Journal

How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you're not on Amazon? The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.

eCommerce 112
article thumbnail

The Best Ads We've Seen on TikTok + Why They Made Us Tap the Link

Hubspot Marketing

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience.

Gen Z 114
article thumbnail

B2B martech spending growth slows, may hit $8.5 billion by 2024

Martech

Martech spending by U.S. B2B companies is expected to grow by 30% over the next two years, according to a new study. This would be a lower increase compared to the past three years. Dig deeper: B2B marketing confidence survives budget pressures. By 2024 the spend is expected to hit $8.5 billion, up from this year’s $6.5 billion, according to a report from Insider Intelligence.

B2C 116
article thumbnail

Google Makes Ads More Distinguishable From Organic Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.

105
105
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

GA4 Setup Assistant part 1: Getting started with Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 8. There are links to all the articles at the end of the post. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Google has two different GA4 Setup Assistants, one in UA and one in GA4, to help you migrate from one to the other.

Analytics 120
article thumbnail

Google Search Central Live Events Now Back In Person

Search Engine Roundtable

Google has announced that it is kicking off its in-person SEO, creator, publisher, site owner, etc event named Google Search Central Live. The first in-person event will be in Singapore on November 24, 2022.

SEO 103
article thumbnail

Search Engine Land Awards 2022: And the winners are…

Search Engine Land

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine Land Awards.

Transform 101
article thumbnail

Daily Search Forum Recap: October 17, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

113
113
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

3 new YouTube streaming, shopping, and audio features

Search Engine Land

YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.

Transform 110
article thumbnail

SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores via @sejournal, @LWilson1980

Search Engine Journal

Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores appeared first on Search Engine Journal.

SEO 99
article thumbnail

Surprise and delight: What it is and brands who get it right

Sprout Social

Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired.

article thumbnail

Information Retrieval: An Introduction For SEOs via @sejournal, @TaylorDanRW

Search Engine Journal

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal.

SEO 98
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Vlog #193: Greg Finn's Contributions To The Search Marketing Community

Search Engine Roundtable

In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part two we start to talk about his contributions to the industry.

article thumbnail

What Help Scout's VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]

Hubspot Marketing

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role.

article thumbnail

Email Design Best Practices: 11 Key Things to Know

Litmus

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices? We sat down with Litmus’ very own email designer, Hannah Tiner , to find out.

article thumbnail

3 new TikTok LIVE features, updates, and policies

Search Engine Land

TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests. TikTok is on a roll lately now announcing these updates and features just moments after launching Focused View , a new campaign objective targeting engaged u

Promotion 103
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Payment Transformation Is Here: The Future Of Payments Will Be Frictionless

CMO Network

As our attention inevitably fragments, we only notice things when they don’t work; we only stop to question a fee when it isn’t seamless or trustworthy.

article thumbnail

TikTok has a new Focused View campaign objective

Search Engine Land

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type. Selecting the Focused View objective means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand.

article thumbnail

How To Apply The Psychology of Costumes To Branding

CMO Network

There's more psychology at play when you go from identity to costume. There is a matching costume for each of the roles consumers play in their daily lives (vegan, parent, lawyer, or raver). Think about it, when you wear your business suit to a meeting or your yoga pants to the studio.

article thumbnail

The Pinterest Trends Tool is expanding with a new API for Conversions

Search Engine Land

The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. Pinterest is expanding the capabilities of its Trends Tool which came out in 2019 to help advertisers worldwide gain deeper insights into the behavior of Pinterest users and to use that information in planning their ca

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.