Content Marketing Institute
MAY 31, 2023
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
Search Engine Journal
MAY 31, 2023
Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.
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Aspiration Marketing
MAY 31, 2023
In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.
Hootsuite
MAY 31, 2023
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Search Engine Journal
MAY 31, 2023
Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.
Search Engine Land
MAY 31, 2023
Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 31, 2023
Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.
Hubspot Marketing
MAY 31, 2023
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.
Search Engine Journal
MAY 31, 2023
Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Martech
MAY 31, 2023
In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Search Engine Journal
MAY 31, 2023
Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first on Search Engine Journal.
Martech
MAY 31, 2023
Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.
Search Engine Journal
MAY 31, 2023
Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.
Marketing Insider Group
MAY 31, 2023
Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Search Engine Journal
MAY 31, 2023
What is Wix Website builder and why you should be paying attention to how it's changing the business of building websites The post Wix Changed How Websites Are Built And Why You Should Pay Attention appeared first on Search Engine Journal.
Buffer Marketing
MAY 31, 2023
In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just as common for creators to fade into oblivion. YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones).
Rock Content
MAY 31, 2023
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. This is an old classification system which Google is talking about again , with a recent post on its official blog. Maybe because the market still didn’t know how to put it into practice or because that wasn’t the focus when I needed to talk about written content for the buyer persona or about the various algorithm updates.
Search Engine Land
MAY 31, 2023
Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Rock Content
MAY 31, 2023
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced during the Google Marketing Live 2023 event and surprised advertisers from all over the world due to the variety of tools and their different possibilities for improving results and
CMO Network
MAY 31, 2023
From Bud Light to Target, if Pride Month means putting out products you'll return to the closet at the first sign of protest, companies will incur wrath from all sides.
Search Engine Land
MAY 31, 2023
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.
Rock Content
MAY 31, 2023
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Search Engine Land
MAY 31, 2023
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.
Search Engine Journal
MAY 31, 2023
Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names - No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.
CMO Network
MAY 31, 2023
Acura’s latest brand campaign opens a portal to the electrified future of the luxury-performance brand even as it underscores the gasoline-powered present.
SmartBrief - Marketing
MAY 31, 2023
Artificial intelligence is experiencing exponential growth, which generates excitement and fear, especially as it relates to the future of work. Generative AI for creative jobs is the biggest fear amongst content creators, journalists and writers — potentially exposing a new forage to hiring disruption. The Brookings Institution’s Alex Engler calls this hiring trend “algorithmic creep,” which is the combination of increased algorithm use within different hiring stages and more firms using algor
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
CMO Network
MAY 31, 2023
There’s been a lot of conversations in recent weeks about brands receiving backlash for the support of the LGBTQ+ community.
CMO Network
MAY 31, 2023
Hollywood companies are facing a series of challenges. By ignoring the U.S.
Welcome Software
MAY 31, 2023
Artificial Intelligence (AI). It might be scary; it might be exciting. But it's here, the hype is real and we're only getting started with artificial intelligence tools. As per the Goldman Sachs strategy team, AI apps will boost company profits by 30% in the next decade. But here's the other reality: If you're planning to only rely on AI tools for content and design, you're basically investing in bad first impressions at scale.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
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