Wed.May 31, 2023

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5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Content Marketing Institute

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

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Repurposing Content: A Guide With 5 Examples via @sejournal, @JuliaGeekPack

Search Engine Journal

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.

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The Impact of AI on Employer Branding and Recruitment

Aspiration Marketing

In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

Search Engine Journal

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

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We turned Search Engine Land into a chatbot

Search Engine Land

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.

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More Trending

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How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore via @sejournal, @kristileilani

Search Engine Journal

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.

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Google Unveils Digital Marketing Playbook Amidst Privacy Changes via @sejournal, @brookeosmundson

Search Engine Journal

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.

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B2B digital marketing budgets should grow in 2023

Martech

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google’s Search Relations Team Explores Web3’s SEO Impact via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first on Search Engine Journal.

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Top book and podcast recommendations for martech professionals

Martech

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.

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Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson

Search Engine Journal

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Wix Changed How Websites Are Built And Why You Should Pay Attention via @sejournal, @martinibuster

Search Engine Journal

What is Wix Website builder and why you should be paying attention to how it's changing the business of building websites The post Wix Changed How Websites Are Built And Why You Should Pay Attention appeared first on Search Engine Journal.

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Corporations Face New Fears For How To Handle Pride Month

CMO Network

From Bud Light to Target, if Pride Month means putting out products you'll return to the closet at the first sign of protest, companies will incur wrath from all sides.

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Google Search Console Insights adds your growing content report

Search Engine Land

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report.

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Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer Marketing

In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just as common for creators to fade into oblivion. YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google modifies shopping ads policies to enhance transparency

Search Engine Land

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.

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Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?

Rock Content

Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. This is an old classification system which Google is talking about again , with a recent post on its official blog. Maybe because the market still didn’t know how to put it into practice or because that wasn’t the focus when I needed to talk about written content for the buyer persona or about the various algorithm updates.

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Diversifying your B2B paid media portfolio: When does it make sense?

Search Engine Land

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.

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Google Ads Lets You Create Campaigns Using Generative And Conversational AI

Rock Content

A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced during the Google Marketing Live 2023 event and surprised advertisers from all over the world due to the variety of tools and their different possibilities for improving results and

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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AI Domain Name Generator & AI Writer Announced by Web.com via @sejournal, @martinibuster

Search Engine Journal

Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names - No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.

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Acura Campaign Provides Glimpses Of Brand’s Electrified Future

CMO Network

Acura’s latest brand campaign opens a portal to the electrified future of the luxury-performance brand even as it underscores the gasoline-powered present.

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International SEO: Conquer Google From All Over The World With Your Website

Rock Content

Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO.

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How Marketers Should Respond To Backlash For Being Inclusive

CMO Network

There’s been a lot of conversations in recent weeks about brands receiving backlash for the support of the LGBTQ+ community.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Ethical AI: How to disrupt data injustice worldwide

SmartBrief - Marketing

Artificial intelligence is experiencing exponential growth, which generates excitement and fear, especially as it relates to the future of work. Generative AI for creative jobs is the biggest fear amongst content creators, journalists and writers — potentially exposing a new forage to hiring disruption. The Brookings Institution’s Alex Engler calls this hiring trend “algorithmic creep,” which is the combination of increased algorithm use within different hiring stages and more firms using algor

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Lights, Camera, Lack Of Action: Report Exposes Hollywood's Dwindling Latino Representation

CMO Network

Hollywood companies are facing a series of challenges. By ignoring the U.S.

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Your Blog Shouldn't Be Written by AI

Influence & Co

AI is everywhere.

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7 best AI tools for marketers to create better content fast

Welcome Software

Artificial Intelligence (AI). It might be scary; it might be exciting. But it's here, the hype is real and we're only getting started with artificial intelligence tools. As per the Goldman Sachs strategy team, AI apps will boost company profits by 30% in the next decade. But here's the other reality: If you're planning to only rely on AI tools for content and design, you're basically investing in bad first impressions at scale.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.