Content Marketing Institute
MAY 31, 2023
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
Search Engine Journal
MAY 31, 2023
Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.
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Aspiration Marketing
MAY 31, 2023
In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.
Hootsuite
MAY 31, 2023
Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Search Engine Journal
MAY 31, 2023
Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.
Search Engine Land
MAY 31, 2023
Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 31, 2023
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.
Search Engine Journal
MAY 31, 2023
Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Sprout Social
MAY 31, 2023
Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.
Martech
MAY 31, 2023
In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
MAY 31, 2023
Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first on Search Engine Journal.
Marketing Insider Group
MAY 31, 2023
Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.
Search Engine Journal
MAY 31, 2023
Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.
Search Engine Land
MAY 31, 2023
Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
MAY 31, 2023
What is Wix Website builder and why you should be paying attention to how it's changing the business of building websites The post Wix Changed How Websites Are Built And Why You Should Pay Attention appeared first on Search Engine Journal.
Martech
MAY 31, 2023
Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.
CMO Network
MAY 31, 2023
From Bud Light to Target, if Pride Month means putting out products you'll return to the closet at the first sign of protest, companies will incur wrath from all sides.
Search Engine Land
MAY 31, 2023
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Litmus
MAY 31, 2023
You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail.
Search Engine Land
MAY 31, 2023
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.
Rock Content
MAY 31, 2023
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. This is an old classification system which Google is talking about again , with a recent post on its official blog. Maybe because the market still didn’t know how to put it into practice or because that wasn’t the focus when I needed to talk about written content for the buyer persona or about the various algorithm updates.
Buffer Marketing
MAY 31, 2023
In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Even though it’s common to come across creators who are making enough income to go full-time, it’s just as common for creators to fade into oblivion. YouTuber Matt Koval puts the average creator career span at five to seven years (and that’s for the really persistent ones).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rock Content
MAY 31, 2023
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced during the Google Marketing Live 2023 event and surprised advertisers from all over the world due to the variety of tools and their different possibilities for improving results and
Search Engine Journal
MAY 31, 2023
Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names - No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.
Hootsuite
MAY 31, 2023
Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts. If they aren’t handled, security risks can infiltrate an entire organization.
CMO Network
MAY 31, 2023
Acura’s latest brand campaign opens a portal to the electrified future of the luxury-performance brand even as it underscores the gasoline-powered present.
Speaker: Joe Heather, Deliverect GM (UK&I)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Rock Content
MAY 31, 2023
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO.
CMO Network
MAY 31, 2023
There’s been a lot of conversations in recent weeks about brands receiving backlash for the support of the LGBTQ+ community.
Duct Tape Marketing
MAY 31, 2023
The 7 Myths To Follow Your Creative Pursuits written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Volman In this episode of the Duct Tape Marketing Podcast , I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.
CMO Network
MAY 31, 2023
Hollywood companies are facing a series of challenges. By ignoring the U.S.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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