Search Engine Journal
MAY 16, 2022
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.
OnPassive Marketing
MAY 16, 2022
There are many steps involved in completing your online business, and one of the most important factors is competitor analysis. What is it? How do you do it? Find out all of the ins and outs of competitor analysis to succeed in your online business. It’s no secret that you need to know your competition, and sometimes the best way to do that is by analyzing their websites.
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Search Engine Journal
MAY 16, 2022
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that "if you're selling SEO as a service, it is important that your own website has good SEO." The results showed that 75% agreed with this statement, while 25% disagreed.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 16, 2022
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.
CMO Network
MAY 16, 2022
With that clear purpose and plan, the startup sticks to the basics, making wireless bras, tank tops, and underwear—the first layer essentials formerly referred to as “intimate apparel.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 16, 2022
To understand the importance of resilience in the workplace, let's start with an example. Let's say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team's goals and objectives. When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions.
Search Engine Journal
MAY 16, 2022
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared first on Search Engine Journal.
Hubspot Marketing
MAY 16, 2022
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, " Isn’t this a value proposition ?
Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
MAY 16, 2022
Did you know that sometimes Google will ask you to provide more search terms in your query when the search conducted was super short and generic? Here is a screenshot from Punit showing he searched for [news] and Google asked for the searcher to add more search terms to the query.
Hootsuite
MAY 16, 2022
If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have $432. How many Facebook ads would that buy? It depends. Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on.
Search Engine Journal
MAY 16, 2022
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser. The post Edge Browser Will AI Improve All Web Images appeared first on Search Engine Journal.
Econsultancy
MAY 16, 2022
How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. Image: Ben Osborne. How would you define a ‘consumer-led brand’?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 16, 2022
Google Ads has announced a number of scripts improvements in what it’s calling a "new Google Ads script experience.". The post Google Ads Makes Automation Easier With Scripts Updates appeared first on Search Engine Journal.
Hubspot Marketing
MAY 16, 2022
If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?
Search Engine Journal
MAY 16, 2022
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
Microsoft Bing has moved the "explore more" feature from under the image carousel snippet to the left hand side of that snippet. We first noticed this explore more feature in March, but I guess the placement took up too much space then. I do like this new layout over the older layout.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 16, 2022
Have a small- to medium-sized business? We've made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends For The Fastest-Growing SMB Industries appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms.
Practical eCommerce - Marketing
MAY 16, 2022
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more. The post Top 15 Brands on Instagram, for Inspiration appeared first on Practical Ecommerce.
Search Engine Roundtable
MAY 16, 2022
On Friday, Fabrice Canel from Microsoft announced Bing has deprecated the anonymous sitemap submission method. Bing will no longer accept Sitemap submissions through HTTP requests.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MAY 16, 2022
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what's best for your site. The post Subdomain, Subdirectory & ccTLD: Which One Should You Use? appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
Google's John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which John said "I can't think of any reason why cross-linking your language/country versions of pages would have a negative impact.".
Martech
MAY 16, 2022
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? What brought you to where you are today ? I didn’t specifically study marketing, but I see people of all backgrounds and trades in marketing nowadays.
Hubspot Marketing
MAY 16, 2022
Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We'll explain what codecs are, why you need them, and how they make streaming high quality content possible.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
MAY 16, 2022
Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
Search Engine Journal
MAY 16, 2022
Google's John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what's really happening. The post Site Dependence On JavaScript A Problem For Googlebot? appeared first on Search Engine Journal.
Martech
MAY 16, 2022
Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking.
Litmus
MAY 16, 2022
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes and help you move to a more automated workflow—and ultimately resulting in more personalization. .
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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