Search Engine Journal
JULY 11, 2022
Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal.
Martech
JULY 11, 2022
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. “And if you think about why this fails, it’s because most of what we push, and when we push it, has no real relevance to the consumers.”.
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Hubspot Marketing
JULY 11, 2022
Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering.
Search Engine Journal
JULY 11, 2022
Google is adding a new report to Search Console that will help you understand how your videos are performing in search results. The post Google Search Console Video Indexing Report Now Available appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JULY 11, 2022
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena's autograph — no one had this specific one. It was one-of-a-kind. And worth every penny I paid to attend the meet-and-greet.
Vertical Response
JULY 11, 2022
More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 11, 2022
Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does).
Martech
JULY 11, 2022
HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Here’s what you need to know about the June releases. Details are below: Launching a new site? HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. iOS 15 really messed with open rates.
Search Engine Journal
JULY 11, 2022
Google's John Mueller discusses how Google avoids counting random links against a website. The post Any Risk In Deleting A Disavow File? appeared first on Search Engine Journal.
Chief Martec
JULY 11, 2022
Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. With a huge backlog of cool things to share with you. Here’s the first…. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMO Network
JULY 11, 2022
On a mission At 35, after working as an investment banker, a global financier, and founder and CEO of Beauty.com, Barnett had achieved a level of success that would enable him to put into motion his plan to buy a company and harness “business as a force for change.”.
Fractional CMO
JULY 11, 2022
"Marketing operations is the backbone of marketing. When done well, marketing teams deliver the right message to the right people at the right time, with attribution in place that tracks return on investment (ROI) effectively.".
Martech
JULY 11, 2022
Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street Journal reports. The adtech unit could be worth more than $200 billion, depending on what assets are involved. . However, the government may not view this as a significant enough difference.
Search Engine Journal
JULY 11, 2022
Winners and losers of Google's May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes. The post Google’s May 2022 Core Update: What’s the Impact So Far? appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
JULY 11, 2022
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.
Search Engine Journal
JULY 11, 2022
Twitter is giving people the option to untag themselves from tweets with a new feature called unmentioning. The post Twitter Now Lets You Remove Unwanted Mentions appeared first on Search Engine Journal.
Quikly
JULY 11, 2022
There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?
Sprout Social
JULY 11, 2022
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Practical eCommerce - Marketing
JULY 11, 2022
Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more. The post 5 Steps to Prepare Google Ads for 2022 Holidays appeared first on Practical Ecommerce.
Martech
JULY 11, 2022
The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? Let’s take a deeper dive. Integrations are key. There are three ways to go with your marketing technology stack. Build a set of fully integrated solutions that can communicate with each other and readily share data.
Search Engine Roundtable
JULY 11, 2022
Yet again, we are seeing more volatility and ranking instability in the Google Search results. It probably started around July 9th through July 10th or so and we are seeing more chatter and many of the tools showing spikes.
Econsultancy
JULY 11, 2022
Lucy Hinton is SVP Client Success EMEA at Flashtalking, the ad management platform that was acquired by Mediaocean in 2021. I recently chatted with Lucy to find out more about her role, how to put together a winning multichannel ad campaign, and how the adtech industry could evolve over the coming months. My role is really focused on our clients and partnering with them to ensure that they can.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JULY 11, 2022
Google seems to be showing the people also ask feature a lot less often now on desktop. According to Semrush and RankRanger, it was at about 60% of queries showing people also ask and now it is closer to 30%.
CMO Network
JULY 11, 2022
Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.
Search Engine Journal
JULY 11, 2022
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit. The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 11, 2022
Google has posted changes or updates for those who are advertising around abortion topics. These changes impact advertisers providing medication abortions or abortion pills.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JULY 11, 2022
If you’re ready to build a comprehensive real estate marketing strategy across multiple channels, this ebook can show you how to get you started. The post Learn To Increase Your Visibility With Real Estate Content Marketing [Ebook] appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 11, 2022
If you're an e-commerce retailer, or if you provide product reviews, then this latest SERP feature from Google will surely interest you. I recently noticed a 'Top Ranked' feature that works in conjunction with Critic Reviews and other product review articles when searching for specific products.
CMO Network
JULY 11, 2022
The organization will hold its 16th annual ADCOLOR Awards and Conference this November 17-20 at the JW Marriott Los Angeles L.A. Live.
Search Engine Roundtable
JULY 11, 2022
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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