Fri.Aug 19, 2022

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Off-Page SEO: An In-Depth Guide via @sejournal, @martinibuster

Search Engine Journal

Learn why off-page SEO is critical for website success with examples of strategies that show how to do it. The post Off-Page SEO: An In-Depth Guide appeared first on Search Engine Journal.

SEO 127
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Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update

Search Engine Roundtable

Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.

Product 123
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Why Businesses Turn To SEO In All Economic Climates

Search Engine Journal

Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here's how. The post Why Businesses Turn To SEO In All Economic Climates appeared first on Search Engine Journal.

SEO 126
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New Google Helpful Content Update To Change SEO Much Like Panda Did

Search Engine Roundtable

Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.

SEO 122
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why martech integration needs more than technical skills

Martech

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Yet for most organizations, martech integration is not a priority — and understandably so.

CMO 115
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Google: HTTPS Is Not A Requirement To Rank In Google Search

Search Engine Roundtable

Google's John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained.

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Google Search On How Many Ads Are Too Much For Your Site

Search Engine Roundtable

Google's John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is "too much" - you'd know.

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An incredibly brief guide to shifting marketing offshore

Martech

With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.” But can it?

Transform 115
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How To See Google Search Results And Rankings For Different Locations via @sejournal, @BrianFr07823616

Search Engine Journal

There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks. The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal.

SEO 105
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Google: No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering

Search Engine Roundtable

Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering.

SEO 105
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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A B2C marketer's guide to Web cookies

Quikly

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

B2C 105
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Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]

Content Marketing Institute

What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers.

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Daily Search Forum Recap: August 19, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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What Is Data Visualization And How To Use It For SEO via @sejournal, @AdamHeitzman

Search Engine Journal

Learn the importance of data visualizing and how to use it for your SEO campaign. The post What Is Data Visualization And How To Use It For SEO appeared first on Search Engine Journal.

SEO 96
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Is Blockchain Marketing and How to Use It?

Zumvu

Blockchain technologies are revolutionizing the digital marketing dynamics. Read more about what is blockchain marketing, its pros and cons in this post!

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Google Helpful Content Update, New Product Reviews Update, Search Console Bug & Fix, Plus More

Search Engine Roundtable

This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update.

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Million-Dollar Funnels Aren’t Made With Ads

Digital Marketer

Having a million-dollar marketing funnel is nothing to scoff at. It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.”.

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1plusX’s Jürgen Galler on the key elements of an effective data strategy

Econsultancy

Jürgen Galler is the CEO and co-founder of marketing intelligence platform 1plusX. I recently caught up with Jürgen to find out more about his role. He also talks data strategy, and the challenges of activating first-party data. As CEO of 1plusX, I am responsible for the overall company strategy and business. However, at my core I am a product guy that likes to innovate around complex problems.

Product 78
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Conversational Marketing Benefits Your Business?

OnPassive Marketing

Conversational marketing is getting a lot of buzz these days, for a good reason. Not only does it increase your website traffic and brand awareness, but it also provides you with more information about your audience and increases overall customer satisfaction. In this article, learn how conversational marketing benefits your business. What Is Conversational Marketing?

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Google Party For Reveal Of Android 13 Statue Swing

Search Engine Roundtable

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How to Promote Your YouTube Channel [+ Tips from HubSpot's YouTube Team]

Hubspot Marketing

In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest.

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Customer Engagement Platform: What is it and do you need one?

Use Insider

What is customer engagement? Customer engagement is about connecting beyond the obvious touchpoints in your customer journey. It is an ongoing relationship between the brand and the consumer that goes beyond transactions. A customer engagement platform is the tool designed to help manage this relationship. Customer engagement is not about simply driving prospects down the marketing funnel.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again. via @sejournal, @BrianFr07823616

Search Engine Journal

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month. Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market.