Aspiration Marketing
MARCH 3, 2023
You may be under the impression that email marketing isn't effective anymore. Email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.
Hubspot Marketing
MARCH 3, 2023
Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.
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Aspiration Marketing
MARCH 3, 2023
Online marketing has undergone both massive growth and radical change in recent years. The explosion of eCommerce, along with the infrastructure to support ubiquitous high-speed internet connections, has changed the face of business worldwide. As a result, many marketing departments and agencies are scrambling to get ahead of the next shakeup, expanding offerings and modifying existing practices to not only stay relevant to current customers but to continue attracting new ones.
Search Engine Roundtable
MARCH 3, 2023
Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MARCH 3, 2023
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost.
Search Engine Roundtable
MARCH 3, 2023
An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MARCH 3, 2023
Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is "testing new designs to improve how the product is organized and make things easier to find'"while continuing to provide the same tools and solutions you rely on to grow your business.
Search Engine Land
MARCH 3, 2023
Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The challenge? The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. If all this is true, what should we do to research keywords effectively?
Search Engine Roundtable
MARCH 3, 2023
Microsoft Bing is testing placing a site's favicon on the right side of the search result title's snippet. We are accustomed to seeing it on the left for Google search results, we even saw Bing testing it on the left on mouse cursor hover over, but here it is being tested on the right.
CMO Network
MARCH 3, 2023
Business leaders on the local, state and national level say that anti-LGBTQ legislation like Tennessee’s ban on drag and gender-affirming care are not only an attack on the LGBTQ+ community, and are bad for business.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
MARCH 3, 2023
Google is testing a few interfaces for the Google Posts and updates in the local interfaces. One is to overlay the Google updates in the images for the business listing and the other is to show a "more posts" button in the Google Posts overlay in Google Search.
Search Engine Land
MARCH 3, 2023
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, they can reach Pinterest users while they utilize one of the app’s critical features: searching for pins, inspiration, and concept
Martech
MARCH 3, 2023
This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. It takes a fully-functioning team across multiple disciplines to create successful marketing results.
Search Engine Land
MARCH 3, 2023
LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your reputation and help the community.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
MARCH 3, 2023
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we'll explain what a CRO test is and the steps to run them for maximum impact.
Search Engine Land
MARCH 3, 2023
In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently testing new designs to improve organization and simplify the process of finding information. This trial is currently limited to a small number of accounts. Here are the top changes: A new navigation menu Reorganized interface A refreshed look and feel Let’s take a look. 1.
CMO Network
MARCH 3, 2023
Neal Stephenson's legacy is coming to Web3. In partnership with Sotheby’s and Sir Richard Taylor’s WETA Workshop, the auction house is offering unique items from Neal Stephenson’s Snow Crash archives and lore, comprising physical and digital items connected to the book, including a 1-of-1 NFT.
Search Engine Journal
MARCH 3, 2023
Job Search Experience rich results in Google search is no longer available in South Korea The post Google Removes Job Search Experience From South Korean Search Results appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
MARCH 3, 2023
Looking for a Web3 community management strategy? Wondering how the team behind the Moonbirds NFT developed a thriving community in Web3? In this article, you'll discover how to develop Web3 community and culture. Why Community Development Matters More in Web3 Than in Web2 In Web3, community is made of the people who invest time and/or […] The post Developing Web3 Community and Culture appeared first on Social Media Examiner.
Search Engine Roundtable
MARCH 3, 2023
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses.
CMO Network
MARCH 3, 2023
Customer service is often overlooked and undervalued. So, does it need a rebrand? Or, does it need something else?
Search Engine Roundtable
MARCH 3, 2023
Here is a recap of what happened in the search forums today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Use Insider
MARCH 3, 2023
Note that this post doesn’t include free bulk WhatsApp marketing software tools. While popular, many of these tools are filled with bugs, aren’t secure, and aren’t approved by Meta (which can lead to your WhatsApp numbers getting blocked). Insider — a Meta-verified Business Solution Provider — brings together the most extensive set of personalization capabilities for established and emerging channels like WhatsApp, Facebook Messenger , RCS, SMS , and many more.
Slick Text
MARCH 3, 2023
Updated March 3rd, 2023 In the fast-paced world of social media and the 24/7 news cycle, it’s becoming all the more common for customers to want — and even expect — immediate communication. While more traditional marketing methods like email […] The post What Is Conversational Marketing? 5 Examples for Your SMS Strategy appeared first on SlickText.
Quikly
MARCH 3, 2023
Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves, and the psychological elements it’s made of.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Traackr
MARCH 3, 2023
Your monthly beauty analysis feat. Tarte Cosmetics, Glow Recipe, MAC, and K18 insights!
Search Engine Land
MARCH 3, 2023
How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. How much do they outperform their peers? An astonishing amount – they’re 414% more likely to report success.
Martech
MARCH 3, 2023
When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records. When creating a ‘golden record’ ruins the customer experience Sometimes, stitching together all of a customer’s information into a single
Search Engine Land
MARCH 3, 2023
Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sandberg joined Google in 2001. Sandberg would join Facebook on March 24, 2008 and be responsible for helping the company scale its operations and expand its presence globally.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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