Hubspot Marketing
JUNE 7, 2022
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.
Hootsuite
JUNE 7, 2022
Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period.
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Hubspot Marketing
JUNE 7, 2022
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.
Search Engine Journal
JUNE 7, 2022
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
JUNE 7, 2022
Google's May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or so. But till then, it does seem like the tremors have continued, with big spikes on Sunday, June 5, 2022.
Hubspot Marketing
JUNE 7, 2022
??Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JUNE 7, 2022
Most sites I know do not fill in their image alt text for many images. I know a lot of SEOs work on this task but sometimes it is a lot of work. One SEO said his client wants to take a shortcut and autofill any blank alt text with his company name. John Mueller from Google responded to that saying "it makes no sense" to do that.
Search Engine Journal
JUNE 7, 2022
Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search? Ask An SEO appeared first on Search Engine Journal.
Internet Marketing Ninjas
JUNE 7, 2022
Viral content marketing is often unpredictable. Why does some content go viral while other content falls short? To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Content Marketing Institute
JUNE 7, 2022
Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 7, 2022
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. The post How Does Google Handle Page Titles In Multiple Languages? appeared first on Search Engine Journal.
Sprout Social
JUNE 7, 2022
Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.
Search Engine Roundtable
JUNE 7, 2022
Google seems to have expanded the browse by feature to let you browse search results for products by material, product line and more. We've seen many variations of this before - so this might not be new but it is nice to see Google probably dynamically expand these browse by selectors and refinements.
Martech
JUNE 7, 2022
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JUNE 7, 2022
Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared first on Search Engine Journal.
Martech
JUNE 7, 2022
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki
Search Engine Journal
JUNE 7, 2022
More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem. The post Ahrefs CEO Reveals More About Yep appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Econsultancy
JUNE 7, 2022
Reddit is home to more than 50 million daily active users (DAUs) who discuss a huge variety of topics across its more than 100,000 communities, known as subreddits. While its size pales in comparison to other social networks like Twitter (229 million DAUs), Snap (332 million DAUs) or Facebook (which, despite suffering a fall in DAUs for the first time in its history, still has more than 1.
Exposure Ninja
JUNE 7, 2022
Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. It gives you the opportunity to focus more on data that matters to your business, rather than standardised data that’s trying to cater to every business type.
Industrial Marketer
JUNE 7, 2022
Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies.
Search Engine Roundtable
JUNE 7, 2022
Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted) titles. In short, if your title tag does not match the content on the page, Google may change it to match that content.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
JUNE 7, 2022
As the autonomous economy continues to grow so will the expectations we come to have from machines. There’s only so long that we’ll endure experiences that fall flat, don’t meet expectations, or don’t meet us where we are at.
Martech
JUNE 7, 2022
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num
Litmus
JUNE 7, 2022
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).
Search Engine Roundtable
JUNE 7, 2022
Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, "feedless onboarding" for Google Hotel Ads, and Performance Max that use travel goals.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JUNE 7, 2022
Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.
Econsultancy
JUNE 7, 2022
Nick Roberts is Marketing Director at Ve Global, which creates conversion marketing tech for mid-market brands in ecommerce, including a digital assistant for guided selling and advertising, as well as automated behavioural email. I spoke with Roberts to find out more about his role, plus his thoughts on the future of the retail industry, what makes a good chatbot, and what it takes for brands to.
CMO Network
JUNE 7, 2022
As we approach the second year of Juneteenth as a federal holiday, brands are still trying to figure out how to honor this holiday.
Kuno Creative
JUNE 7, 2022
If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. It’s exciting to think about the story you’re going to get to tell, and how you’re going to have the chance to show off your product or service. And why wouldn’t you be thrilled? Making videos is fun and can help your company gain visibility.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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