Search Engine Journal
APRIL 22, 2022
If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
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Search Engine Land
APRIL 22, 2022
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.
Search Engine Roundtable
APRIL 22, 2022
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
APRIL 22, 2022
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But Stupid SEO Tactics appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 22, 2022
A recent poll on Twitter by Brodie Clark shows that SEOs really do want both a featured snippets filter in the performance reports in Google Search Console and also an index coverage API. The poll also has a number of other requests but those are by far the most requested because those were specifically called out.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Internet Marketing Ninjas
APRIL 22, 2022
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.
Hubspot Marketing
APRIL 22, 2022
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
Search Engine Roundtable
APRIL 22, 2022
Back in November 2021 Google began testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results, as Brodie Clark said on Twitter.
Many Chat
APRIL 22, 2022
Happy Earth Day! Going green as a business has become more popular over the years as more information regarding the environment becomes available. Consumers are more aware of their impact on the planet; as a result, they’ve changed their daily habits, including purchase decisions. A 2021 survey from Statista revealed that consumers are drawn to shop with brands that offer sustainable packaging materials and carbon neutral shipping options.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
APRIL 22, 2022
Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name - SpamBrain. SpamBrain is a new name but the technology, the AI, is from 2018, so SpamBrain is technically not new.
Many Chat
APRIL 22, 2022
Ecommerce is becoming a powerhouse for online business owners, especially over the past two years (thanks, COVID). Insider intelligence is forecasting a 16.1% growth in 2022, which will make the eCommerce market worth more than $1 trillion. That’s a lot of cheddar up for grabs in the world of online shopping. And it won’t be slowing down anytime soon.
Search Engine Roundtable
APRIL 22, 2022
I am not sure if this is new because when I search for videos, I use YouTube directly. But in Google Video search, Google will label YouTube channel landing pages with a play button and without a timestamp because the link takes you to the channel and not to a specific video.
Content Marketing Institute
APRIL 22, 2022
If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Quikly
APRIL 22, 2022
When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.
Many Chat
APRIL 22, 2022
Being an Instagram influencer or creator is a growing market where companies are investing billions in marketing dollars for the right people to get their products in front of viewers. What better way to take advantage of this growing industry than to build brand partnerships with these companies? But not all partnerships are equal, and to weed through the mediocre and find the exceptional opportunities with a high return and mutual benefit, you need to know a few things.
Search Engine Journal
APRIL 22, 2022
Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has introduced a new term, Google SpamBrain.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
APRIL 22, 2022
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.
CMO Network
APRIL 22, 2022
The massive spike in telehealth post-Covid is one of the silver linings of the pandemic. House calls are massively convenient and that means patients get seen more frequently. Americans only see the doctor 4x a year on average, compared to 6-10x for Europe and 13x for Japan.
Martech
APRIL 22, 2022
Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict business outcomes such as sales and evaluate the likely impact of future courses of action based on content in conversational and social streams. The solutions include: Social Brand Reputation Intelligence System: This measures, and predicts the impact of actions on, brand reputation, including environmental, socia
Search Engine Journal
APRIL 22, 2022
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values. The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
APRIL 22, 2022
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out how to connect with them. What behaviors have changed: 60% of consumers mix their work and personal to-do lists. 59% consider work and personal tasks to be of equal importance during their work time. 63% spend more time on their work PC than pre-pandemic. 56% use work tools
Search Engine Land
APRIL 22, 2022
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing. Please visit Search Engine Land for the full article.
Martech
APRIL 22, 2022
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now that the streaming giant is losing subscribers , co-CEO Reed Hastings says it’s open to an ad-supported tier. Streaming in flux. Streaming watchers are seeing their TV bills climb as they have to pay different services à la carte to watch hit shows on separate platforms like Disney+, Ama
Search Engine Journal
APRIL 22, 2022
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile & Desktop appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
APRIL 22, 2022
One of the challenges small growing brands face is the explicit or implicit barriers to entry that bigger, well-established brands place in their markets. Here are two ways early-stage startups can overcome these barriers.
Search Engine Journal
APRIL 22, 2022
Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant custom
Search Engine Journal
APRIL 22, 2022
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free Product Listings appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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