Sun.Dec 11, 2022

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Getting Started with Behavioral Email Marketing

Neil Patel

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

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Search Engine Land celebrates its 16th birthday 

Search Engine Land

Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. As explained by founding editor Danny Sullivan , Search Engine Land was created to be: A place where you can keep up with what’s happening in the search space.

SEO 100
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Brands Can Leverage Digital Twins To Drive Sustainability

CMO Network

An interview with Judith Wiese, Chief People & Sustainability Officer at Siemens.

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How to Use Instagram for Businesses

Power Digital Marketing

Instagram spans beyond photos of precious pups and #OOTD posts—the social media titan is also one of the most popular and lucrative platforms for business. 1 From carousel posts that display your top ten products to stories that blast your Black Friday sale, Instagram is a savvy medium that business owners can leverage to reach a global audience and increase revenue. .

Retail 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Customer Onboarding: How To Do It Right

Zumvu

Customer onboarding has the most significant impact on your business and your bottom line. This is mainly because it’s the very first interaction customers have with your product.