Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
Search Engine Journal
AUGUST 5, 2022
Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.
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Search Engine Roundtable
AUGUST 5, 2022
Google seems to be testing overlaying the photos of some Google Business Profile listings in the web search results. Typically when you click on a photo in a Google Business Profile listing you are taken into the Google Maps interface to view the photos but this test simply overlays the photos on top of the web search results.
Search Engine Journal
AUGUST 5, 2022
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
AUGUST 5, 2022
So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn't even mention anything on its social channels about the update being done rolling out.
Search Engine Journal
AUGUST 5, 2022
WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility. The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 5, 2022
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.
Search Engine Roundtable
AUGUST 5, 2022
Google announced it has changed how it displays search results for queries that use queries. The search snippet will now display the portion of the page where the quotes match, so the searcher knows where to look on the page when clicking through to the URL.
Search Engine Journal
AUGUST 5, 2022
How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 5, 2022
About two weeks ago, Google stopped showing the Things To Know box in the desktop search results but don't fret, it seems to be back now. RankRanger's tracker tool spotted that the Things To Know box has returned to normal levels within Google Search.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
AUGUST 5, 2022
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Quikly
AUGUST 5, 2022
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition - he also shed light on a few benefits.
Practical eCommerce - Marketing
AUGUST 5, 2022
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers. The post Editorial Newsletters Are the New Blogs appeared first on Practical Ecommerce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
AUGUST 5, 2022
Recently a new deal related to Hispanic content creation was announced, uniting two major industry players, NGL, co-founded by actor and activist John Leguizamo and industry leader David Chitel and mitu, a leading digital media publisher.
Search Engine Journal
AUGUST 5, 2022
DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 5, 2022
Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn't even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews.
Six & Flow
AUGUST 5, 2022
It can be tough being in sales. You have to be confident without coming across as pushy, knowledgeable without sounding like a know-it-all, and persistent without being pesky. It's a delicate balance. and one that can be hard to strike.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
AUGUST 5, 2022
What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?
Digital Marketer
AUGUST 5, 2022
As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation. What happens after the click is just as important (if not more important!). You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.
Litmus
AUGUST 5, 2022
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frust
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Customers.ai
AUGUST 5, 2022
Today I’m going to show you how to automate sales outreach so you can find your ideal customers, identify unicorn leads, and deliver high-intent prospects at a fraction of the cost of relying on human sales reps. Customers.ai sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team.
Digital Marketer
AUGUST 5, 2022
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish.
Customers.ai
AUGUST 5, 2022
Today I’m going to show you how to automate sales outreach so you can find your ideal customers, identify unicorn leads, and deliver high-intent prospects at a fraction of the cost of relying on human sales reps. MobileMonkey sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team.
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