Thu.Nov 24, 2022

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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

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Product Advertising Trends for 2023

ConsumerTalk

Product advertising is constantly changing and evolving to take advantage of audience preferences, technological advances, and the measured effectiveness of various methods. Here are some of the trends that seem likely to arrive in 2023.

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Inspiring Content Personalization Examples For B2B

Search Engine Journal

Customers expect personalization, and if you're not taking advantage of it, you're missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

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Google Performance Max: What Marketers Need to Know

Social Media Examiner

Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? In this article, you’ll discover how to get started with the Google Performance Max ads solution. What Is Google Performance Max? Google Performance Max is a new campaign type from Google Ads. It’s a major update because it […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.

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SMS Marketing: Melhores Práticas, Dicas e Primeiros Passos

Use Insider

O que é SMS Marketing? SMS marketing é uma forma de marketing usada pelas empresas para enviar promoções aos clientes por meio de mensagens de texto. Essas mensagens podem ter até 160 caracteres e podem incluir emojis, números e, claro, texto. Esse canal pode ser usado para diversas campanhas, como upselling, oferta de descontos, destaque de ofertas por tempo limitado e muito mais.