Fri.Jan 06, 2023

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Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023]

Dreamgrow

What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.

Branding 246
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Social Media Advertising in 2023

Aspiration Marketing

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.

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Jungle Scout Review 2023 (The 7-Figure Secret?)

Dreamgrow

Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.

eCommerce 246
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14 Benefits of Email Marketing

Aspiration Marketing

Just about everybody uses email every day. They check their inbox before breakfast, during the commute, and on coffee breaks. Email provides an efficient and cost-effective way to establish communications between your brand and your customers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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8 PERFECT Jungle Scout Alternatives (Save $69/month?)

Dreamgrow

First, The Case for Jungle Scout (My 5-Figure Mistake) Do you NEED Jungle Scout or. Read more. The post 8 PERFECT Jungle Scout Alternatives (Save $69/month?) appeared first on Dreamgrow.

eCommerce 130
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Social Media Advertising in 2023

Aspiration Marketing

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.

More Trending

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14 Benefits of Email Marketing

Aspiration Marketing

Just about everybody uses email every day. They check their inbox before breakfast, during the commute, and on coffee breaks. Email provides an efficient and cost-effective way to establish communications between your brand and your customers.

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Introducing Wordfence Intelligence

Calvyn Lee Blog

Wordfence protects over 4 million websites in over 190 countries and territories on over 12,000 unique networks. Wordfence know who is attacking those websites in real time and the kinds of attacks they’re using. Each attack on one of their customer websites is reported to them as it happens, at a rate of over 700 attack reports per second, or about 1.8 billion attack reports per month.

Customer 130
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Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Search Engine Roundtable

Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.

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10+ Ways to Increase Your Productivity At Work & At Home

Hubspot Marketing

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office.

Product 139
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google: Core Web Vitals Not A Google Discover Requirement

Search Engine Roundtable

Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said "we don't have that connection documented anywhere.

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30 Content Marketing Statistics You Should Know via @sejournal, @JRiddall

Search Engine Journal

It's not enough to simply create and publish content. Keep up with the industry by knowing the latest in best practices, expectations, and trends. The post 30 Content Marketing Statistics You Should Know appeared first on Search Engine Journal.

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How to be a Great Coworker: 16 Tips and Tricks from HubSpot Insiders

Hubspot Marketing

If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same coworkers (give or take a vacation or two , of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be. Strong relationships are the foundation of a positive work environment and set the tone for nearly your entire work life.

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AI For SEO: Can You Work Faster & Smarter? via @sejournal, @martinibuster

Search Engine Journal

There's a reason why AI tools are popular. This is what you need to know about using AI for SEO and content. The post AI For SEO: Can You Work Faster & Smarter? appeared first on Search Engine Journal.

SEO 131
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Report: Google Business Profiles Offering Fewer Postcard Verifications

Search Engine Roundtable

There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared to the past.

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Ketch’s Russell Howe on how brands can succeed with data privacy

Econsultancy

Russell Howe is VP EMEA of data privacy company Ketch. We spoke with Russell to find out about what his role entails, the key elements of a successful data privacy program, and how businesses can overcome data privacy’s most common pitfalls. My day starts with an hour of research into our market. It is key for me and my team to understand what people across our industry are talking about.

Branding 122
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This day in search marketing history: January 7

Search Engine Land

The Spam Clock. in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Google’s spam problem then? Big. But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because: We expect more from Google than we do in the past, searching for things we might not have in previo

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Google Crawl Stats Report Doesn't Show Location Of Googlebot Crawl

Search Engine Roundtable

As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations. But if you want to know if Google is crawling your site from outside of the US, then you need to check your log files.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Answers How Long It Takes To Recover From Algorithmic Penalty via @sejournal, @martinibuster

Search Engine Journal

Google answers how long it takes for a site to become eligible to regain search rankings after quality issues are fixed. The post Google Answers How Long It Takes To Recover From Algorithmic Penalty appeared first on Search Engine Journal.

SEO 116
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5 tips for finding standout CMO candidates

Martech

While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?

CMO 111
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Market Intelligence: What It Is & How To Use It via @sejournal, @brookeosmundson

Search Engine Journal

This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand. The post Market Intelligence: What It Is & How To Use It appeared first on Search Engine Journal.

Marketing 115
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Microsoft Bing Tests Zoomable Sitelinks

Search Engine Roundtable

Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool to see this zoomable sitelink interface.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Pinterest announces clean room partnership with LiveRamp

Martech

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Retail 102
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What to do when the wrong page ranks for a keyword

Search Engine Land

We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. .

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What’s Your Word for 2023? [Rose-Colored Glasses]

Content Marketing Institute

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.

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Google’s December 2022 helpful content and link spam updates still rolling out

Search Engine Land

Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec. 14. The algorithm update rollouts were supposed to be completed within two weeks, but clearly that has not happened.

SEO 93
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Building a Web3-Focused Business

Social Media Examiner

Are you thinking of starting a Web3-based business? Looking for a proven model to follow? In this article, you’ll discover how to build a Web3-focused business. The Opportunity for Entrepreneurs in Web3 Because the Web3 space is nascent, its not overly crowded and that means there is a lot of room and potential for someone […]. The post Building a Web3-Focused Business appeared first on Social Media Examiner.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time online on sites like Google and Meta, so it’s no surprise that they’re facing hurdles, despite still growing (albeit slower than other di

COS 91
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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Have you ever thought about getting into real estate? If you have, then you’re not alone. As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. At the same time, the number of houses up for sale is at historic lows. What does that mean for you? Well, it means you’ve got to get ahead of the competition, and I’ve got a trick that can help you.

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How to Create Video Marketing Content on a Budget

Digital Marketer

The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. With most people unable to concentrate for long periods, video content delivers the intended message quickly and in a manner that’s easy to digest.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.