Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now! (Except its usually not that simple.

Price 112

Price User-Generated Finance eCommerce 112

Orbit Media Studios

JANUARY 8, 2025

By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? Letting the visitor know how well you do it. The first part is easy. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place?

Copywriting 114

Copywriting Transform SEO Place 114

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

Energy 124

Energy Management Analytics Communications 124

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. However, reports often take significant time and effort to create, only for the data to be questioned or ignored. Maintaining these reports also uses valuable resources that would be better spent reviewing results and making informed decisions.

Analytics 110

Analytics eCommerce CRM Retail 110

DirectMail2.0

JANUARY 8, 2025

The United States Postal Service (USPS) offers mailers opportunities to reduce postage costs while enhancing customer engagement through innovative mail piece designs and technologies. Below is an overview of each promotion, including discounts, registration periods, promotion periods, and mail piece requirements. 1. Integrated Technology Discount Offered: 3% Registration Period: November 20, 2024 December 31, 2025 Promotion Period: Any 6 consecutive months chosen by the mailer within the 2025

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

Martech

JANUARY 8, 2025

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient

Retail 110

Retail Customer Marketing Marketers 110

Lynton Web

JANUARY 8, 2025

Managing lead distribution is more than just moving contacts from point A to point B. It's about ensuring every lead reaches the right person at the right time for growing businesses, especially franchises. However, HubSpot's standard lead assignment tools often fall short for complex organizations. The costs of inefficient lead distribution are real: lost sales, frustrated teams, and stunted growth.

Transform 52

Transform Customer Manufacturing Management 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

The Marketing Operations Leader

JANUARY 8, 2025

In this edition: The 7 Roles of an Effective Operations Leader GTM Technology Red Flags to Watch out For Interviewing Martech Expert Austin Hay on AI Agents and The Future of Martech For Paid Subscribers: The Pros and Cons of Working in Enterprise Marketing Operations Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Level up your marketing operations career I’ve partnered with Mike Rizzo and the team at Marketing Ops Community to bring you a live workshop that’

Transform 130

Transform CRM Communications Customer 130

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either.

CRM 125

CRM Customer Acquisition Analytics Communications 125

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. Zoho Social offers a range of pricing plans designed to suit different user levels, but how well does it deliver on its promises?

Price 85

Price Non-Profit Analytics User-Generated 85

Martech

JANUARY 8, 2025

Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack.

Management 113

Management Customer Product Branding 113

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Aspiration Marketing

JANUARY 8, 2025

In this edition of our Leadership Spotlight series, we interviewed Stefania Nicolau about her role as the Marketing Manager for iSTYLE CEE. iSTYLE is the Retail branch of MIDIS group with 50+ years of experience representing technology vendors in 70+ countries across the Middle East, Europe, and Africa regions, ensuring long-term exposure and growth.

Retail 264

Retail Marketing Marketers Management 264

Content Marketing Institute

JANUARY 8, 2025

Does your title accurately describe your role? Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.

Content Marketing 120

Content Marketing Marketing Marketers 120

Welcome Software

JANUARY 8, 2025

We've all been there—that looming feeling of dread that settles in as your weekend or break draws to a close. It's called the 'Sunday scaries', and it's a modern phenomenon that affects way too many of us. You're about to find out all about the Sunday scaries, and how to fight them. What are the Sunday scaries? Sunday scaries can feel different from person to person, but its symptoms are based on the anticipatory anxiety that builds up as you prepare to get back into work mode.

Fashion 52

Fashion Energy Health Communications 52