Businesses Grow
JANUARY 6, 2025
The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention. One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out.
Marketing Insider Group
JANUARY 6, 2025
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.
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Backlinko
JANUARY 6, 2025
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu
Martech
JANUARY 6, 2025
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Unbounce
JANUARY 6, 2025
/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r
Martech
JANUARY 6, 2025
Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
JANUARY 6, 2025
If youre still relying on the same old targeting tactics from five years ago (we see you broad demographics and generic email blasts) youre leaving dollars on the table. Customers expect more now. And guess what? The ecommerce brands delivering that more are winning big. In fact, companies that use advanced targeting strategies see 60% higher conversion rates compared to those that dont.
yorCMO
JANUARY 6, 2025
Discover how AI and machine learning are revolutionizing marketing technology. Learn how it helps optimize campaigns, and enhance customer experiences. The post How AI and Machine Learning Are Transforming Marketing Campaigns appeared first on yorCMO.
Marketing Insider Group
JANUARY 6, 2025
If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy.
SocialPilot
JANUARY 6, 2025
Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, theres more beneath the surface. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice. One thing that sets Loomly apart is its risk-free trialno credit card is required.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SmartBrief - Marketing
JANUARY 6, 2025
We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied. Marketing has reached a juncture where it’s not just about selling products anymore it’s fundamentally about selling stories, identities and entire lifestyles.
SocialPilot
JANUARY 6, 2025
Are you wondering if BrightLocal is a worthy investment? Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building. However, users often take note of its steep learning curve, hidden costs, and limited flexibility. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises.
Welcome Software
JANUARY 6, 2025
Hands in the air if you're ever like " Woah, will AI just slow down for a second? ". You are not alone, but sadly, you are not in control of this one. Over the past few years, we've seen artificial intelligence just grow and grow. and grow some more. It's hard to keep up, but it's showing zero sign of slowing down. In fact, it's showing minimal signs of what exactly it will do next, or how far it will go in the future.
Six & Flow
JANUARY 6, 2025
Imagine the time you'd save if the tedious, repetitive tasks that consume your workday were handled automatically. Thats what I love about CRM automation, it not only helps streamline your workflows but also empowers your teams to achieve more. Whether you manage sales, oversee marketing strategies, or lead customer service, leveraging an automated CRM can revolutionise the way you operate.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
SMA Marketing
JANUARY 6, 2025
Search Engine Optimization (SEO) has changed dramatically in recent years. The KPIs we relied on back in 2020 aren’t going to cut it in 2025. This post will explore why we need new key performance indicators (KPIs) for 2025 and beyond and how you can coach your team and leadership to embrace this shift. The.
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