Wed.Sep 21, 2022

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Modernising ITSM To Achieve DevOps Success

Calvyn Lee Blog

IT service management (ITSM) is the backbone of most enterprise IT organisations today. Service desk applications often de?ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. Delivering services shouldn’t be complex, but traditional ITSM tools aren’t keeping up with today’s pace of change.

Transform 130
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5 Content Marketing Ideas for October 2022

Practical eCommerce - Marketing

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Hubspot Marketing

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy?

Gen Z 128
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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 125
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Yoast SEO 19.7 Causes Fatal Error & Crashes Websites via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins. The post Yoast SEO 19.7 Causes Fatal Error & Crashes Websites appeared first on Search Engine Journal.

SEO 111
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Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?

Search Engine Roundtable

A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned.

SEO 107

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44 tools to help you make your first sale

AWeber

Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works.

Law 106
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How to Make a Good First Impression: 14 Tips to Try

Hubspot Marketing

Did you know that it only takes a tenth of a second to make a first impression? So when you meet someone for the first time, you need to be on your game from the very beginning — but do you know exactly how to make a good first impression? Whether you're meeting new connections, team members, potential employers, or customers, here is alist of tips to help you put your best foot forward and make a great first impression.

Finance 106
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Wix Integrates With Semrush To Provide Users With Keyword Data via @sejournal, @MattGSouthern

Search Engine Journal

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With Keyword Data appeared first on Search Engine Journal.

SEO 104
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Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Content Marketing Institute

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success.

SEO 110
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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HubSpot Onboarding: How Lynton Sets You Up for Success

Lynton Web

Purchasing any type of new software comes with a learning curve. You have to earn buy-in from your C-suite and your employees to make it work. So then the big question is, how DO you make it work? The answer is onboarding. If you’ve just signed on with HubSpot (or you’re considering the purchase), you and your leadership are probably excited about the possibilities this platform can provide — everything from streamlining workflows to growing and scaling your business with successful marketing an

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Google Answers If Core Update Ranking Losses Are A Soft Penalty via @sejournal, @martinibuster

Search Engine Journal

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results. The post Google Answers If Core Update Ranking Losses Are A Soft Penalty appeared first on Search Engine Journal.

SEO 98
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Webinar: CDP must-haves for your budget

Martech

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: CDP must-haves for your budget appeared first on MarTech.

Customer 102
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Bestselling Plant-Based Proteins of 2022

ConsumerTalk

More consumers are shifting away from meat and seeking more eco-friendly proteins that are plant-based, which also have health benefits. While meat has some advantages and tends to have the highest concentration of protein in most naturally occurring food products, plant-based proteins can be added to CPG snack products in high enough amounts to rival meat's protein counts.

Food 96
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CTV added to Kroger’s retail media business

Martech

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands.

Retail 98
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YouTube Is Monetizing Shorts With 45% Revenue Split via @sejournal, @MattGSouthern

Search Engine Journal

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split appeared first on Search Engine Journal.

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Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Econsultancy

Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. My focus is very much on vision and culture. I see my job as thinking through what the company looks like in two.

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How To Nail Your Content Management and Production Plan

Pam Didner

Facebook. Twitter. LinkedIn. Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google: Don't Make Cookie Consent Banners Annoying

Search Engine Roundtable

Google said when it comes to your cookie consent banners, make sure not to make those banners annoying. John Mueller of Google was asked, "does cookie consent banner disturb user experience?" John implied it only does when the banner is annoying.

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Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker

Search Engine Journal

For your organization to work better, you'll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal.

SEO 84
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Google Tests Top Stories Thumbnail Placement Locations

Search Engine Roundtable

Google is testing placing the thumbnail image on the top stories carousel in Google Search at the top and also at the bottom. I believe normally you would see the image in the top spot, but Google is testing it also at the bottom.

Place 86
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12 Benefits of Email Marketing and Why it’s More Important than Ever

Sachs Marketing Group

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers and promote your brand.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google Tests Highlighting Text In People Also Ask As Well.

Search Engine Roundtable

Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.

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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing

Influence & Co

This article was originally published on Advertising Week.

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Here Is What Google Considers Quality Issues: Things Users Consider Problematic

Search Engine Roundtable

Google's John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not "quality." John said "to me, quality issues are things that users would consider to be problematic.

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Learning At The Speed of Business

yorCMO

Truly the speed of business is faster than ever before, and in a lot of ways, that’s good news. This increase in the speed of business and the nature in which it is done is creating more opportunities for business owners and fractional leaders. The post Learning At The Speed of Business appeared first on yorCMO.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to ensure data quality in HubSpot

Six & Flow

HubSpot has released a series of features to their connected CRM platform at Inbound 2022. Here are a few Data Quality Tools that we wanted to highlight.

CRM 52
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Experimentation for developers: an introduction

Welcome Software

The world of digital is evolving faster than we can keep up. But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments Great digital experiments lead to great digital experiences.

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YouTube Recording Studio

Search Engine Roundtable

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Experimentation for developers: an introduction

Welcome Software

The world of digital is evolving faster than we can keep up. But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments. Great digital experiments lead to great digital experiences.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.