Jeff Bullas

JANUARY 25, 2023

Thomas Edison was an idea generator but what set him apart was he was also an activator. This skill led him to become a superstar inventor and by the end of his life he had been granted 1,093 patents. Edison had a unique method for generating ideas. He would take short naps throughout the day, holding a small ball in his hand. As he drifted off to sleep, he would release the ball, and the sound of it hitting the floor would wake him up.

218

218

Aspiration Marketing

JANUARY 25, 2023

Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.

SEO 218

SEO Digital Marketing Marketing Strategy Marketing 218

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JANUARY 25, 2023

Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What Businesses Need To Know appeared first on Search Engine Journal.

132

132

Chief Martec

JANUARY 25, 2023

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.

Transform 116

Transform Marketing Marketers CRM 116

Search Engine Land

JANUARY 25, 2023

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey. So they fail for various reasons – lack of buy-in, effort, and so on.

SEO 99

SEO Education Health Place 99

Zumvu

JANUARY 25, 2023

The majority of blogs rely heavily on search engines to drive traffic. On the other hand, there is a misunderstanding that creating "SEO-optimized content" entails stuffing keywords into paragraphs and headers, which leads to barely readable blog articles.

SEO 98

SEO 98

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

Marketing Mix 95

Marketing Mix Marketing Marketers CRM 95

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universa

Branding 91

Branding Advertising Advertisers Retail 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?

Finance 93

Finance CRM Communications Management 93

Search Engine Land

JANUARY 25, 2023

Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, operating income and net income decreased by 8% and 12% respectively, when compared to the corresponding period of the previous fiscal year. The company’s CEO, Satya Nadella, stated that the next major wave of computing is being born, as the Microsoft Cloud turns the world’s most advanced AI models into a new computing platform.

Advertising 91

Advertising Advertisers User-Generated Customer 91

Search Engine Journal

JANUARY 25, 2023

Twitter rolls out a new ad unit, "Search Keywords Ads," allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search Keywords Ads To All Advertisers appeared first on Search Engine Journal.

Advertising 92

Advertising Advertisers Promotion 92

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender.

Search Marketers 89

Search Marketers Real Estate Retail Marketing 89

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Social Media Examiner

JANUARY 25, 2023

Want to discover what the future of business could look like? Wondering what leaders in the world of Web3 think? In this article, 25 Web3 business experts share their predictions to help you plan for the future. #1: AI Bolsters Web3 Asset and World-Building AI took over plenty of conversations around here in the last […] The post Web3 Business Trends for 2023: Predictions From the Pros appeared first on Social Media Examiner.

88

88

Search Engine Land

JANUARY 25, 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.

Customer 88

Customer Whitepaper Branding Analytics 88

Search Engine Roundtable

JANUARY 25, 2023

Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers, that department's growth continues to slow.

87

87

CMO Network

JANUARY 25, 2023

Trust matters. The problem is that the nature of trust can change over time. Organizations that see where it is headed can gain major competitive advantages.

CMO 87

CMO 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

JANUARY 25, 2023

Now, Google is showing double justifications for some local results. Google's local search results has a feature to highlight and/or summarize some of the local reviews in the map pack and local search results snippet. These highlights or summarizations are known as justifications.

83

83

CMO Network

JANUARY 25, 2023

No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.

Marketing 89

Marketing Marketers CMO 89

Search Engine Roundtable

JANUARY 25, 2023

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

82

82

Zumvu

JANUARY 25, 2023

Here are the most popular reasons why companies choose to hire freelance talent in UK or worldwide.

98

98

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Roundtable

JANUARY 25, 2023

Google's Search Liaison, Danny Sullivan, posted a message on Twitter and other social networks, apologizing for the ongoing issues and complaints with Google showing the preferred language in the search results. Google said the issue seems to be from mobile sites not being properly configured and Google's mobile-first indexing being more widespread.

82

82

AWeber

JANUARY 25, 2023

About Naomi DeRuiter, Course Creator Naomi De Ruiter has online courses and masterclasses teaching her audience everything from making cheese to buying a milk cow. Problem Wanted a new revenue stream. Solution Created a landing page and gave a free virtual cheesemaking class as incentive to provide an email address. When they signed up Naomi tagged those new subscribers, then used email marketing to sell other online virtual classes to this segment of customers.

Promotion 52

Promotion Email Marketing Customer Marketing 52

Search Engine Roundtable

JANUARY 25, 2023

John Mueller from Google said that bulk-generating fake URLs of your competitor's site should not lead to negative SEO and ranking issues for that site. "This is not something I'd worry about," he added.

SEO 77

SEO 77

Quikly

JANUARY 25, 2023

Marketing staples aren’t just some random occurrence. They are tried and true tactics that through many industries, consumers, and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits, but what makes them work?

Branding 52

Branding Marketing Marketers B2C 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

JANUARY 25, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is being sued by the DOJ again over alleged monopolistic actions.

76

76

Zumvu

JANUARY 25, 2023

SaaS companies need product managers to ensure that their products meet customer needs, stay competitive in the market, and continue generating revenue.

Management 52

Management Product Customer Marketing 52

Search Engine Roundtable

JANUARY 25, 2023

The big news out of yesterday was that the US Department of Justice and several states has once again sued Google calling for the breakup of its ad tech business that allegedly monopolizes the US ad market. Google of course does not agree with this action.

Marketing 73

Marketing Marketers 73

Influence & Co

JANUARY 25, 2023

This article was originally published on MarketingProfs.

Branding 76

Branding Thought Leadership Content Marketing Marketing 76

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding