CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
Search Engine Roundtable
MAY 5, 2022
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Exposure Ninja
MAY 5, 2022
Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far beyond just hitting a word count, and today we’re going to make you a pro at writing them. To write the best page titles and meta descriptions, you must…. Make them unique. Make sure they’re the right length.
Search Engine Roundtable
MAY 5, 2022
Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 5, 2022
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
Search Engine Roundtable
MAY 5, 2022
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you'd be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 5, 2022
Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.".
Search Engine Journal
MAY 5, 2022
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO. The post 9 Creative Ways To Use Google’s Keyword Planner Tool appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 5, 2022
Google has published its annual "Ads Safety Report" and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.
Search Engine Journal
MAY 5, 2022
Google's John Mueller answers why core web vitals scores seem to always change even when web pages remain the same. The post Why Do Core Web Vitals Scores Always Change? appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
MAY 5, 2022
I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. The thing is, what we’re talking about has nothing to do with mentions or the @ symbol. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns.
Search Engine Journal
MAY 5, 2022
Performance Max campaigns were one of the highlights during Google's Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal.
Martech
MAY 5, 2022
No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of third-party sweetness. If you can’t drop a cookie, track a cohort. Any group of customers engaging your web site can be counted as a cohort, provided you are tracking what they do.
Search Engine Journal
MAY 5, 2022
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And Tools For Small Businesses appeared first on Search Engine Journal.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MAY 5, 2022
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. The used car retailer uses analytics to optimize the increasing number of programs connecting customers at over 220 physical stores and online.
Search Engine Journal
MAY 5, 2022
TikTok announced a new advertising option for brands - TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos. The post TikTok Has A New Way For Advertisers Reach Users appeared first on Search Engine Journal.
Practical eCommerce - Marketing
MAY 5, 2022
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce.
Search Engine Journal
MAY 5, 2022
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kuno Creative
MAY 5, 2022
A user’s experience on a website is memorable, for better or for worse. Case in point: If a website has a positive mobile experience , 61% of consumers will come away with a higher opinion of that business. But if the mobile experience is bad, 52% of consumers are less likely to engage with that business in the future. Albeit a critical factor, mobile optimization is just one part of a larger conversation on how users interface with your website and the feelings that experience evokes — what’s c
Search Engine Journal
MAY 5, 2022
Predict how SEO changes will affect your rankings within a couple of hours instead of waiting months for results. Learn about search engine modeling. The post How To Remove Common SEO Obstacles With Search Engine Modeling appeared first on Search Engine Journal.
Martech
MAY 5, 2022
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Gannett and the buyers only found out about this after a March report in the Wall Street Journal. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so.
Search Engine Journal
MAY 5, 2022
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. The post Meta Expands Reels Monetization With Monthly Challenges appeared first on Search Engine Journal.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Quikly
MAY 5, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
Search Engine Journal
MAY 5, 2022
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing. The post 10 Creative Infographics & Why They Work [With Examples] appeared first on Search Engine Journal.
OnPassive Marketing
MAY 5, 2022
What Is a Brand Reputation? A brand’s reputation represents its positive or negative perception by the public. It can be measured in terms of what people say about it and how likely they are ready to buy its products or services. Benefits Of Brand Reputation. Brand reputation is one of the most important factors in a company’s success. It can help attract new customers, increase sales, and even protect a business from competitors.
Search Engine Journal
MAY 5, 2022
Whether you're a media buyer, ad executive, or creative, discover what's happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy & Video Ads Insights From IAB NewFronts appeared first on Search Engine Journal.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Six & Flow
MAY 5, 2022
A CRM is a powerful tool. It offers the blueprint to create authentic relationships with your customers from your first marketing activity to after they become a client. But, it's important to realise CRM implementations can fail.
Set Up
MAY 5, 2022
Setup CEO, Joe Koufman , virtually sat down with Linda Bethea , the Head of Marketing at Danone. In the interview, Bethea shares about her incredible career path in the Food and Beverage industry, how her action-driven approach helps her accomplish goals, and the New England Patriots influence on her career. “ Stay curious, ask the tough questions, and keep learning throughout your career. ” WATCH THE INTERVIEW + READ THE RECAP BELOW.
Duct Tape Marketing
MAY 5, 2022
The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast. Key Takeaway: Marketing systems and operations systems are two halves to a whole company – bringing the two together can give you the full picture and ultimately, effective control
Search Engine Roundtable
MAY 5, 2022
Here is a recap of what happened in the search forums today.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Expert insights. Personalized for you.
143 
Let's personalize your content