Fri.Nov 11, 2022

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51 Online Side Hustle Ideas – Start Making Money Now!

Jeff Bullas

There are 9.5 million Amazon sellers globally, and on average, they make revenue of $26,000 to $810,000 annually with $300 billion in gross sales. . Why it matters. Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

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The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage.

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8 Holiday Giveaway Ideas To Boost Revenue

Hubspot Marketing

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You're in luck if you need fresh ideas for your holiday giveaways. I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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TikTok has launched an in-app ecommerce feature

Search Engine Land

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Availability. TikTok officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select U.S. businesses to participate in the initiative.

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How to succeed in social without losing your sanity

Sprout Social

In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.

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Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW

Search Engine Journal

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience.

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The search marketer’s new imperative: Capturing first-party data

Search Engine Land

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. . And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future. . What isn’t being talked about? The role that search plays in collecting that precious first-party data.

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Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question via @sejournal, @martinibuster

Search Engine Journal

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter's functioning resign. The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question appeared first on Search Engine Journal.

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Creating a DAO: The Fundamental Building Blocks

Social Media Examiner

Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO? In this article, you’ll discover how to develop a thriving DAO. DAOs: A New Model for Structuring Organizations Many established organizations and institutions have evolved with strict hierarchies in place that […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Search News Buzz Video Recap: Google Algorithm Update Maybe, Search Console Bugs & Mess, Google On AI Content, Google Ads Gets Buggy & More

Search Engine Roundtable

We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover performance report bug to the list. The Google Search Console API is delayed a bit.

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Top 5 Free Email Marketing Courses with Certifications

OnPassive Marketing

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. These five courses will teach you everything you need about email marketing, from basic campaign creation and automation techniques to how topics like frequency, timing, and segmentation should be handled when sending emails.

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Google Confirms Hreflang Link Tags Don't Need To Be Hierarchical

Search Engine Roundtable

Google's John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that "it doesn't matter" on Twitter.

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How to Accurately Forecasting PPC Leads

Six & Flow

If you're in the business of lead generation, then you know that forecasting is key. After all, no one wants to be caught off guard by a sudden influx or decrease in leads. But at the same time, you don't want to give your clients false hope by over-inflating your forecast. So how do you strike the perfect balance and accurately forecast paid leads ?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google: Some Old Links May Be Irrelevant (AKA Link Rot)

Search Engine Roundtable

Google's John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. .

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Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Scheduling, Improved Notifications & More

Search Engine Roundtable

Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset Library, easier ad scheduling, improved notifications, and more.

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Bing Tests AI Chat Feature At Top Of Search Results

Search Engine Roundtable

Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let's chat feature from Bing for a while now but not at the top, featured snippet area.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Ads API v12 Updated Client Libraries & Code Examples

Search Engine Roundtable

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.

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Daily Search Forum Recap: November 11, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Google Goose Park Photos & Videos

Search Engine Roundtable

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