Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.
Content Marketing Institute
JULY 21, 2022
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.
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Search Engine Journal
JULY 21, 2022
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.
Practical eCommerce - Marketing
JULY 21, 2022
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JULY 21, 2022
See what happens when you upload images to Google's Vision image classification tool to see how an algorithm identifies what it's about. The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.
Hootsuite
JULY 21, 2022
Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Search Engine Journal
JULY 21, 2022
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have On Your Radar appeared first on Search Engine Journal.
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
Businesses Grow
JULY 21, 2022
Now that some of the restrictions from COVID have lifted I’ve been traveling more but it is so much more stressful with the merging trends of supply chain problems, surges in travel demand, and under-staffed teams everywhere. It adds up to a world of crappy customer service. One close friend told me that an airline desk attendant broke down in tears in front of him.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
Search Engine Roundtable
JULY 21, 2022
Google is testing a new label to notate that the reviews aren't verified in Google Search and Google Map. The label is above the reviews in the local business listing and it says "reviews aren't verified.
Hootsuite
JULY 21, 2022
TikTok is one of the most explosive social media apps on the market. And by now, you probably think you know everything there is to know about it. But hold onto your smartphone because this TikTok tip will blow your mind: TikTok has secret emojis ! That’s right, there are 46 hidden images built into the app and hidden in plain sight. These emojis can be accessed by anyone who knows the right tricks (and luckily, we’ve picked up one or two of those).
CXL
JULY 21, 2022
When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Lynton Web
JULY 21, 2022
Building a professional-looking website may seem daunting if you lack technical resources. HubSpot’s content management system (CMS), CMS Hub, makes creating a website easy with flexible themes, a drag-and-drop editor, and plenty of built-in tools for customization. What if you’re a startup or a growing business? Can you afford the upfront or maintenance costs of a CMS?
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
CMO Network
JULY 21, 2022
When human rights, equity and equality have become so politicized, deciding when brands and businesses enter the cultural conversation is fraught with risk. Can "safety" become the framework CEOs and CMOs need to do more good more often?
Search Engine Journal
JULY 21, 2022
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural. The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
JULY 21, 2022
Hamilton Insurance Agency created BeneBee, an insurance resource app for employers and employees alike to help Gen Zers take better advantage of their insurance benefits.
Search Engine Roundtable
JULY 21, 2022
Google Search's local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day of the week. I am not sure if this is new but I don't think I've seen it before.
CMO Network
JULY 21, 2022
The digital world is in a profound state of evolution that is both overhyped and underappreciated. Here are five technologies that CMOs should understand to make sense of the disruption.
Search Engine Journal
JULY 21, 2022
How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here's how to utilize "freshness" for users. The post How Freshness Works (And How To Get It To Work For You) appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
JULY 21, 2022
Consumers have committed to cutting back on just about everything, from dining out to subscription-based services to driving, so from an economic standpoint, it was unclear just how this year’s Prime Day would go. However, it was a record breaking year, yet again, as Prime Day continues to grow.
Search Engine Journal
JULY 21, 2022
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.
Influence & Co
JULY 21, 2022
" The Ultimate Guide to Content Marketing " is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change.
Search Engine Roundtable
JULY 21, 2022
The Google countdown timer and stopwatch feature seem to have stopped working. It seemed the Google stopwatch stopped ticking on July 19th. This feature first came up in Google about a decade ago.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Digital Marketer
JULY 21, 2022
Atiba de Souza is CEO of Client Attraction Pros, a video first content marketing agency, and DigitalMarketer Certified Partner! “Any time you’re communicating with someone you’re marketing something, you’re marketing yourself, you’re marketing whatever you’re saying. And it’s that art of communication and learning to really connect!”. Learn more about Atiba here: [link].
Search Engine Roundtable
JULY 21, 2022
Google My Business has added a new feature to automate responses to customer messages through Google Search and Google Maps. It is a frequently asked question section where you enter the FAQs, and Google can respond with answers when the customer's question match.
Duct Tape Marketing
JULY 21, 2022
The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. In this episode of the Duct Tape Marketing Podcast , I interview Mike Blumenthal. Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search.
CMO Network
JULY 21, 2022
Healthcare in the U.S. is full of friction for the patient. Amazon aims to change that.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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