Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).

Manufacturing 114

Manufacturing Finance B2C Management 114

Hootsuite

AUGUST 24, 2022

So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your page when they use the app’s search function. So, what’s a good bio for TikTok?

Energy 114

Energy Social Media Marketing Branding Marketing Strategy 114

Search Engine Journal

AUGUST 24, 2022

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted Replies appeared first on Search Engine Journal.

111

111

Hubspot Marketing

AUGUST 24, 2022

Many marketers use Microsoft Excel every day, whether it's to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn't it be great if there were keyboard shortcuts that could help us get our work done faster?

Management 106

Management Marketing Marketers 106

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

AUGUST 24, 2022

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal.

SEO 110

SEO 110

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Just to name a few responsibilities. @sproutsocial. Share your best advice for increasing views. ?? #tiktoktips #videotips #socialmediamarketing #socialmediamanager #socialmediachallenge #canigiveyouabighug. ?

Management 101

Management Copywriting User-Generated Communications 101

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.

Law 101

Law Management Customer Marketing 101

Content Marketing Institute

AUGUST 24, 2022

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.

Content Marketing 99

Content Marketing Marketing Marketers 99

Search Engine Journal

AUGUST 24, 2022

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.

Advertising 96

Advertising Advertisers 96

Search Engine Roundtable

AUGUST 24, 2022

Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Advertising 94

Advertising Advertisers 94

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

AUGUST 24, 2022

When your new ad campaign is getting zero clicks, don't give up just yet. See the 5 most common problems and how to fix them. The post Why Is My New Campaign/Ad Group Getting No Traffic? appeared first on Search Engine Journal.

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93

ConsumerTalk

AUGUST 24, 2022

Most people may go to a Ruffles or Frito-Lay chip product to satisfy a craving, but alternative brands taste just as great and offer added health benefits.

Health 97

Health Branding Product Digital Marketing 97

Search Engine Roundtable

AUGUST 24, 2022

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes it, despite where it might be published.

89

89

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

PR 82

PR Branding Transform Communications 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

AUGUST 24, 2022

Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google's international SEO advice has not changed with this but the International Targeting report will no longer work going forward.

SEO 85

SEO 85

Duct Tape Marketing

AUGUST 24, 2022

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with.

Analytics 84

Analytics Marketing Marketers Education 84

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Search Engine Roundtable

AUGUST 24, 2022

Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel as "Popular on Twitter.

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71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Zumvu

AUGUST 24, 2022

Digital Marketing commonly refers to marketing a product or service on the web.

Marketing 98

Marketing Marketers Digital Marketing Product 98

Search Engine Roundtable

AUGUST 24, 2022

As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now, when you search [my business] in Google, Google will show you a link to "View All Business Profiles" in the web search results, instead of just showing you three profiles.

Management 66

Management 66

Zumvu

AUGUST 24, 2022

Do you know where they spend their online time, what their typical yearly income or revenue is, and the problems that your business can solve?

72

72

CMO Network

AUGUST 24, 2022

After years of making money for other companies, David Dobrik is now focused on making money for companies that he is an owner in.

CMO 76

CMO 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

AUGUST 24, 2022

“Show us the leads that came from your content marketing.”.

Content Marketing 91

Content Marketing Marketing Marketers 91

Search Engine Roundtable

AUGUST 24, 2022

Here is a recap of what happened in the search forums today.

85

85

David Meerman Scott

AUGUST 24, 2022

As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free ( no registration required ) Web Marketing Strategy Planning Template to serve as a guide for how to implement strategies for reaching buyers directly.

Marketing Strategy 26

Marketing Strategy PR Marketing Marketers 26

Search Engine Roundtable

AUGUST 24, 2022

80

80

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Orbit Media Studios

AUGUST 24, 2022

Do your visitors like your page? It’s a basic question. But not a simple question to answer using Google Analytics. The only way to measure visitor satisfaction is to use the metrics we have: We know if they didn’t click to see a second page (bounce). We have a good estimate for how long they stayed (average time on page). We know if they filled out a form (conversion).

Analytics 125

Analytics Digital Marketing Customer SEO 125

Hootsuite

AUGUST 24, 2022

Unless you’re Rip Van Winkle or the North Pond Hermit, we’re willing to bet you’ve heard the word “Roblox” floating around in the past few years. With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. But what is Roblox, exactly? A key thing to know about Roblox up-front? The kids love it.

User-Generated 120

User-Generated Millennials Social Media Marketing Branding 120

Duct Tape Marketing

AUGUST 24, 2022

How To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

Transform 67

Transform Customer Communications Management 67

Set Up

AUGUST 24, 2022

Today’s feature is JT Hroncich , Managing Director at Capitol Media Solutions. What gap did you see in the market that led you to be a part of your agency? We noticed a trend in the market that both agencies and direct clients had a single need for media planning and media buying, and that we could fill that gap. Needs often involved running one or two campaigns a year that needed media expertise, but not a dedicated full-time media person.

Digital Marketing 59

Digital Marketing Management New Markets Marketing 59

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding