Fri.Aug 26, 2022

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What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen

Search Engine Journal

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.

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Google Says Cloaking Affiliate Links Does Not Gain You Anything

Search Engine Roundtable

Google's John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, "I don't think you gain anything by cloaking the affiliate links, it just adds complexity. You can use a DB-driven setup without cloaking too.

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13 Local Marketing Strategies That Work In 2022 via @sejournal, @macuraa

Search Engine Journal

From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing Strategies That Work In 2022 appeared first on Search Engine Journal.

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Google Business Profile Tests Captions On Business Photos

Search Engine Roundtable

Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and also posted about it on Twitter.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Everything We Know about the Helpful Content Update (So Far)

Exposure Ninja

Note: This article hasn’t yet been approved by our editorial team. We wanted to get this information out as soon as possible. Please forgive any errors you may find. They’ll be corrected shortly. On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began.

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Google Local Service Ads To Allow You To Exclude Areas

Search Engine Roundtable

Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.

More Trending

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Google Search Conversations & Discussion and Forums

Search Engine Roundtable

Google has had these discussion carousels for the past couple of years. Now Google also spotted a "conversations" box and also a "discussions and forums" box in Google Search.

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How marketers can use cognitive biases to influence customer decisions

Martech

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it. The utilitarian theory of economic behavior, postulated by 19th-century philosopher John Stuart Mill, suggested that all economic decisions were rational.

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Daily Search Forum Recap: August 26, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It's been a long week, with being on vacation.

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‘Too often, data is simply a burden’: Nick Stammers from unified DMP Ataccama

Econsultancy

“Too often data isn’t being deployed usefully”, comments Nick Stammers, VP UK & EMEA at Ataccama, a unified data management platform. “It’s simply a burden: redundant, duplicated, irrelevant, hosted on outdated legacy platforms, or too low quality to be of any use.” I asked Nick about his role at Ataccama, and the data challenges for business leaders right now.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Bing Tests People Also Ask In Carousel UX

Search Engine Roundtable

Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test gives you the question and answer immediately.

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Upselling on mobile apps: What are the benefits?

Quikly

As a marketer, there will be times when you know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to - or remind them of - products that would fit in nicely with the rest of their interests.

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What Is The Purpose of Customer Marketing In The Digital Era?

OnPassive Marketing

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era. This article will answer this question by explaining what customer marketing is and what it entails.

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3 quotes on the foundation of scarcity marketing

Quikly

There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity marketing, and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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9 Marketing Automation Best Practices

Hubspot Marketing

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue.

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9 Surefire Tips On How To Write Facebook Ad Copy That Converts via @sejournal, @andreaatzori

Search Engine Journal

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips On How To Write Facebook Ad Copy That Converts appeared first on Search Engine Journal.

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One Liner Pitch with Trisha Leconte [VIDEO]

Digital Marketer

When someone asks you what you do, take the opportunity to market yourself. Make it short, sweet, and SPECIFIC. Trisha Leconte is a bestselling author, keynote speaker, masterful teacher, and top-ranked executive strategist. She is also one of the nation’s go-to experts on branding and design. She is the CEO and Creative Director of HEROBrand. EXTRA RESOURCES: The Psychology Of The $10 Million 1 Call Close Sales Method: [link].

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4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson

Search Engine Journal

Can't explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Content Marketing Institute

Doing nothing when your content marketing isn’t broken nets nothing. Doing something new nets, at minimum, a new perspective on the possibilities.

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Stats roundup: Online grocery retail in 2022

Econsultancy

The Covid-19 pandemic led to an acceleration in online grocery shopping, but market growth has since levelled off. According to the ONS, internet sales as a percentage of total retail sales in the UK (not just grocery) stood at 18.7% in July 2019. While this surged to a height of 37.8% in January 2021 – notably during the second UK lockdown – it has since fallen to 25.3% in July 2022.

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How to Automate Outbound Lead Generation: A Step-by-Step Guide

Customers.ai

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey.

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Search News Buzz Video Recap: Google Helpful Content Update Live, Search Console News, Google Ads Local Campaigns Auto-Upgrades

Search Engine Roundtable

Google has begun rolling out the helpful content update on Thursday.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Automate Outbound Lead Generation: A Step-by-Step Guide

Customers.ai

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey.

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Selling Your Brand – Bertus Albertse

yorCMO

Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat.

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View From Inside Of the Google NYC Outside View

Search Engine Roundtable

Inside View Of A Google NYC Outside View

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What Is Digital Marketing?

InTouch Marketing

If you’re looking to increase your online presence, you’ve likely heard of digital marketing.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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On CRM: Why Salesforce May Not Be Your Best CRM Option

CMO Network

It's a great CRM product, but not for most small businesses.

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How To Do Technical SEO For Ecommerce Websites via @sejournal, @TaylorDanRW

Search Engine Journal

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.

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Personalized Experiences: Why We Love Them + Brand Examples

Hubspot Marketing

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be.

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The Benefits of Multichannel Marketing (SEO, Social, and PPC)

Sachs Marketing Group

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising to reach more customers and increase sales for your business.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.