Aspiration Marketing

AUGUST 30, 2022

“Inbound” and “lead generating” may not be two phrases that you often think of together. Well, it may be time you did. Inbound marketing is a long game, that’s true. However, that doesn’t mean it can’t also work for you in the near term as well, like bringing in quality leads. There are, in fact, many ways inbound marketing tactics can help increase lead generation, for today’s article we’re going to focus on three primary aspects of your inbound strategy that have a particular impact on lead ge

Inbound Marketing 183

Inbound Marketing SEO Marketing Marketers 183

Hubspot Marketing

AUGUST 30, 2022

If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it's relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required.

Analytics 135

Analytics 135

CopyBlogger

AUGUST 30, 2022

“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago. Continue Reading. The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger.

Content Marketing 124

Content Marketing Marketing Marketers 124

Search Engine Roundtable

AUGUST 30, 2022

Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was "don't discourage or prohibit negative reviews or selectively solicit positive reviews from customers.

Customer 122

Customer 122

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

AUGUST 30, 2022

LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search Engine Journal.

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120

Content Marketing Institute

AUGUST 30, 2022

When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.

SEO 128

SEO Marketing Marketers 128

Martech

AUGUST 30, 2022

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.

Customer Acquisition 106

Customer Acquisition Customer Product 106

Internet Marketing Ninjas

AUGUST 30, 2022

Being able to collect social proof is huge, and Google Business Profile provides a perfect platform for that. But it also leaves a business vulnerable to blackmailing. Fake reviews remain a huge problem not just for Google but for Facebook as well. To discuss local customer reviews and dealing with fake reviews, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert.

Product 102

Product Branding Customer Marketing 102

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.

Customer 103

Customer Branding CMO Analytics 103

Search Engine Roundtable

AUGUST 30, 2022

Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. This is another five months!

Advertising 99

Advertising Advertisers 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Lynton Web

AUGUST 30, 2022

July brought a lot of exciting updates to HubSpot’s Marketing Hub — from better personalization to amazing ad creation and more. We’ve got a roundup of the coolest new features and what it means for your marketing game below. 4 HubSpot Updates That Will Improve Marketing. HubSpot’s latest updates brought changes to automation, campaign personalization, ad creation, comment highlighting, and threads.

Marketing 98

Marketing Marketers Management Customer 98

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue.

Customer Journey 98

Customer Journey Customer Retail Customer loyalty 98

Quikly

AUGUST 30, 2022

Often when you hear brands concerned with consumer loyalty, it’s usually due to an overwhelming interest in how unwavering support is cultivated. But what about the factors that contribute to a decline in loyalty?

Branding 97

Branding Customer 97

Search Engine Roundtable

AUGUST 30, 2022

Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and do not use additionalType, that isn't supported.

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96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

AUGUST 30, 2022

Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine Journal.

SEO 95

SEO 95

Hootsuite

AUGUST 30, 2022

Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boost , prioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram Stories highlights into Reels with just a few taps.

Entertainment 91

Entertainment Social Media Marketing Analytics Management 91

Search Engine Journal

AUGUST 30, 2022

Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first on Search Engine Journal.

Branding 92

Branding 92

Quikly

AUGUST 30, 2022

I’ve officially been in marketing for one year. That’s 365 days of learning about retail and quick-service restaurants, traditional marketing channels, and my personal favorite: consumer psychology principles.

B2C 90

B2C Retail Traditional Marketing Marketing 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Zumvu

AUGUST 30, 2022

Marketing isn’t very different from great storytelling. If you want to sell your products, you need to sell the story first.

Product 105

Product Marketing Marketers 105

Search Engine Journal

AUGUST 30, 2022

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New Way To Manage Livestreams appeared first on Search Engine Journal.

Management 87

Management SEO 87

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce marketing can be defined as using marketing tactics to drive traffic to your site, turning potential customers into paying customers, and retaining them even after purchasing.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Search Engine Journal

AUGUST 30, 2022

Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets You Send Tweets To A Select Group appeared first on Search Engine Journal.

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82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Today the seven year-old company has grown to more than 300 million registered users. This adoption of Discord is part of a much broader trend. Gen Z, in particular, is opting to spend time in smaller, private online communities. According to the Harvard Business Review , “…even before Covid-19, Gen Z was eschewing traditional social media for ‘digital campfires,’ more intim

Gen Z 81

Gen Z Branding CMO Place 81

CMO Network

AUGUST 30, 2022

LIFT is an inspiring non-profit whose mission is to break that cycle by investing in parents. They build families’ well-being, financial strength, and social connections to lift two generations at once.

Non-Profit 78

Non-Profit CMO 78

OnPassive Marketing

AUGUST 30, 2022

In a world where social media is increasingly important, it’s hard not to put your company in the spotlight. However, email marketing, despite the many benefits it has, is still often overlooked. This article discusses how B2B companies will benefit from email marketing in 2022. Why Email Marketing Is Key? Email marketing is a powerful way to reach and engage your customers.

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketing 76

Sprout Social

AUGUST 30, 2022

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” It’s a simple answer that points to how the work we produce is evaluated. For engineers on product-driven teams, these problems could include how to implement a new feature that customers have been asking for , or how to improve the performance of existing features.

Place 75

Place Product Management Customer 75

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Kuno Creative

AUGUST 30, 2022

You’ve created a product or service that deserves showing off – one that’s innovative, solves challenges in your industry and provides great value to your customers.

Product 74

Product Customer Branding Digital Marketing 74

Search Engine Roundtable

AUGUST 30, 2022

Here is a recap of what happened in the search forums today.

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109

Kuno Creative

AUGUST 30, 2022

When Kuno Creative was tasked with updating the website for Big Bolt , the B2B bolt and fastener company was vocal about wanting its homepage content designed both for humans and for SEO. The company wanted to rank high on a search engine results page (SERP) when people searched for fasteners and then have a fast route to a solution when they landed on the homepage.

SEO 68

SEO Inbound Marketing Digital Marketing Marketing Strategy 68

Customers.ai

AUGUST 30, 2022

Today I’m going to show you how to automate your sales process so you can find qualified prospects, fill your sales pipeline, and generate revenue using your company’s web and social media channels, email and SMS. If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually.

CRM 60

CRM Key Performance Indicator Transform User-Generated 60

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding