Mon.Apr 11, 2022

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How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers.

Branding 145
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Google’s Hummingbird Update: How It Changed Search via @sejournal, @martinibuster

Search Engine Journal

Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO. The post Google’s Hummingbird Update: How It Changed Search appeared first on Search Engine Journal.

SEO 119
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition.

Analytics 112
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How Does the TikTok Algorithm Work In 2022?

Hubspot Marketing

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.

Gen Z 111
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Disavows Negative SEO Again

Search Engine Roundtable

Google has once again disavowed that negative SEO is an issue for SEOs, publishers, site owners or Google Search. Google has been telling the world not to worry about negative SEO and that if you are worried, feel free to use the disavow tool - not that it was designed for that purpose.

SEO 109
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Keys to successful marketing experimentation

Martech

It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences,

Marketing 106

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Rebranding A Company Or Organization: When, Why, And How

CMO Network

Rebranding is a common effort firms, organizations, and even professional sports teams take to increase value. To understand the process, Autumn Sterrett, the COO of the branding agency VHS Design Co., as well as their Creative Director, Rachel Hardin talked about key aspects of a rebrand.

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3 Efficient Strategies to Create a Successful Work From Home Experience

Zumvu

Before 2020, companies used remote work as a perk to entice new employees and improve job satisfaction in a way that health benefits and paid leave do.

Health 105
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How to plan for problems with proactive customer service

Martech

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. However, a poorly executed effort can cause considerable harm by confusing customers and increasing costly assisted-service contacts.

Customer 102
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SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next? via @sejournal, @mirandalmwrites

Search Engine Journal

It’s time to take this out of the whisper network and shine a light on SEO conference harassment, where and when it’s happening. The post SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next? appeared first on Search Engine Journal.

SEO 93
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Good morning: Living in a world without cookies

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

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Top 6 CMS For Core Web Vitals via @sejournal, @martinibuster

Search Engine Journal

Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition. The post Top 6 CMS For Core Web Vitals appeared first on Search Engine Journal.

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Why your clients struggle with marketing reporting

Martech

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting.

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Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips via @sejournal, @macuraa

Search Engine Journal

New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed. The post Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Skyscraper Content the Right Way: How To Truly Help Your Readers

Content Marketing Institute

Content marketers think skyscraper content may help their brand reach new heights in search rankings. But if they equate skyscraper with length, they’ll see their goals crumble. Here’s how to do it right.

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Pinterest Bans Climate Change Misinformation via @sejournal, @brookeosmundson

Search Engine Journal

Pinterest rolled out a new content policy to combat misinformation on climate change. It's the first digital platform to provide clear and distinct guidelines. The post Pinterest Bans Climate Change Misinformation appeared first on Search Engine Journal.

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. An evolution known as web3. I’ll spare you the technical jargon around blockchain technology—the foundation for web3—there are countless articles that cover that ground.

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Mobile SEO: A Complete Guide [Ebook] via @sejournal, @lorenbaker

Search Engine Journal

With our newest ebook, "Mobile SEO: A Complete Guide," get ready to unlock new levels of mobile SEO success! The post Mobile SEO: A Complete Guide [Ebook] appeared first on Search Engine Journal.

eBook 88
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Try These Email Marketing Ideas to Drive Growth

Litmus

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. That’s why we’re proud to share some of the hot tips and email marketing ideas our very own Jaina Mistry, Senior Email Marketing Manager at Litmus, shared on the recent Salesforce webinar “ 8 Email Best Practices for 2022 to Drive Growth.”.

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Google Creates Bubble Chart Template For Data Studio via @sejournal, @MattGSouthern

Search Engine Journal

Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. The post Google Creates Bubble Chart Template For Data Studio appeared first on Search Engine Journal.

SEO 88
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20 Top Selling Shops on Etsy

Practical eCommerce - Marketing

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy. The post 20 Top Selling Shops on Etsy appeared first on Practical Ecommerce.

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Virtue Worldwide’s Susan Pratchett: ‘brands are increasingly being left outside of culture’

Econsultancy

Susan Pratchett is Managing Director for Europe at Virtue Worldwide, a creative agency born from the Vice Media Group. I recently caught up with Susan to discuss her role and her opinions on the evolution of brand advertising. Image: Susan Pratchett. Tell us about your role… What does a typical day look like for you? I’m Managing Director for Europe, at Virtue Worldwide – the agency powered by VICE – so I set the direction for the business across the European region a

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google March 2022 product reviews update is finished rolling out

Search Engine Land

Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.

Product 102
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National Pet Day: How Our Fur-Babies Are Changing The Way We Work via @sejournal, @Juxtacognition

Search Engine Journal

Sweatpants aren't the only things appearing in workplaces. Fidos, Fifis, and other critters are changing the world for anyone hiring, working, or marketing. The post National Pet Day: How Our Fur-Babies Are Changing The Way We Work appeared first on Search Engine Journal.

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Google Trusted Store Badge Now Live

Search Engine Roundtable

A couple of weeks ago, Google announced the new Google Shopping "trusted store" badge. Well, now it seems to be fully live, as of just a few days ago. Also, when you click on the trusted store badge, it tells you what makes that specific store "trusted.".

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Mother’s Day 2022: 3 search trends to know

Search Engine Land

Mother’s Day is May 8 in the U.S. Which means if you haven’t started planning your PPC campaigns, you’re already behind.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Tests Related To Recent Searches & Trending Search In Search Bar Menu

Search Engine Roundtable

Everyone now is seeing the people also ask and people also search for in the search bar menu area. Now, Google is testing related to recent searches and trending searches in that search bar instead of the people also ask related information.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. But you've also got to think about increasing leads, and that is where referral programs come in.

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What Does it Take to be the Head of Marketing?

Digital Marketer

Imagine this… you wake up one morning and are told that you’re running a marathon that day. You have not prepared for the marathon, but you need to head to the starting line within an hour. Running this marathon was not your idea. You have considered running one in the past, but have never thought beyond the “conceptual” stage of the process. Before now you had no plan other than “I want to complete a marathon at some point in my life,” but now it has to happen today.

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Google Maps Testing Overlay Box Over Maps Interface For Local Listing

Search Engine Roundtable

Google Maps is testing a new position for the local listings when you click on a specific listing from the search results on the left hand side. The local listing is overlayed on top of the map, hovering in its own position instead of positioned on the left bar.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.