Chief Martec

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

CMO Network

JANUARY 14, 2023

This year’s CES is picking up where last year’s left off — with a continued focus on driving greater connectivity. A look at some of the big news in semiconductors, AI, automotive, metaverse, and More.

CMO 81

CMO 81

Duct Tape Marketing

JANUARY 14, 2023

Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Product 71

Product Marketing Marketers 71

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search arrives. In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a traditional web search engine like Google or Bing.

Search Marketers 100

Search Marketers Health Marketing Marketers 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail