Sat.Apr 30, 2022

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Vulnerability Found in WordPress Anti-Malware Firewall via @sejournal, @martinibuster

Search Engine Journal

Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin. The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.

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Weekend Favs April 30

Duct Tape Marketing

Weekend Favs April 30 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin

Internet Marketing Ninjas

Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

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Airstream’s Heritage Center Will Enhance Strong Ties To Customers

CMO Network

Airstream is about to open its Heritage Center in another initiative for strengthening customer loyalty.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 5 Programmatic Advertising Best Practices To Improve Marketing Efficiency

OnPassive Marketing

Any business’s services gain user attention through advertisements. Programmatic advertising is an effective means of business promotion to thousands of customers cost-effectively. It uses Artificial Intelligence benefits to perform ad placements and targeting to the optimum. Programmatic advertising. Programmatic advertising aims to enhance the efficiency and exposure of both the advertiser and the publisher by using automatic procedures to buy and sell ads.

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How Email Marketing Increases Your Company’s Sales

OnPassive Marketing

Email marketing is one of the most cost-effective and time-efficient ways to grow your business. Learn how it works, its direct impact on sales growth, and why it’s so successful in this blog post. Long gone are the days of sending out a few printed emails and hoping for the best. Today’s email marketing strategies require a more targeted approach in order to increase response rates and compel recipients to take action on your messages.