Aspiration Marketing
AUGUST 11, 2022
Using PPC, or Pay Per Click ad campaigns is one of the most popular methods of marketing to an online audience. Whether you are growing a local business or expanding an international corporation, PPC ads provide flexibility when it comes to placement and cost. Knowing how to reduce wasteful spending on your next PPC campaign is possible by keeping the following tips and tricks in mind.
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
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Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.
Hubspot Marketing
AUGUST 11, 2022
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Econsultancy
AUGUST 11, 2022
The metaverse is widely talked-about as the “next internet”, with many businesses eagerly making investments in things like online gaming platforms, VR and AR, NFTs, and other virtual goods and experiences to prepare for this anticipated shift in our physical and virtual lives. Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.
Search Engine Roundtable
AUGUST 11, 2022
Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.
Search Engine Journal
AUGUST 11, 2022
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 11, 2022
Google has confirmed it had a reporting issue in the Google Search Console Performance Report for Discover traffic. Google said the issue was on July 26th and may result in a drop in clicks and impressions on or around that date.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CopyBlogger
AUGUST 11, 2022
Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.
Search Engine Journal
AUGUST 11, 2022
Google's Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On Same Fact appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 11, 2022
Google has the gtin12 property to the Product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn't have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.
Search Engine Journal
AUGUST 11, 2022
Search isn't just about matching keywords. Use AI re-ranking to customize results down to individual level - here's how. The post AI Re-Ranking For Semantic Search appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Industrial Marketer
AUGUST 11, 2022
Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website.
Search Engine Roundtable
AUGUST 11, 2022
Google has deleted and 404ed the Rich media file best practices. Google said removed its "documentation about rich-media files, such as Silverlight and Flash." Why? This is the best part, Google wrote "turns out it's not 2005 anymore.
Quikly
AUGUST 11, 2022
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Martech
AUGUST 11, 2022
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
AUGUST 11, 2022
Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.
Scoop.it!
AUGUST 11, 2022
Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side.
Search Engine Journal
AUGUST 11, 2022
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens appeared first on Search Engine Journal.
Kuno Creative
AUGUST 11, 2022
What should a medical technology company do if they have an exciting new product ready for the limelight, but have no brand name or marketing materials? This was the challenge that a medical software company faced when it was ready to introduce its new platform for vascular and neurovascular conditions. Unlike any other product before, the company’s new platform enabled physicians to make faster, more accurate diagnostic and treatment decisions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
AUGUST 11, 2022
Here is a recap of what happened in the search forums today.
OnPassive Marketing
AUGUST 11, 2022
With the success of eCommerce, the internet has become a premier spot to sell products. However, with the rise in competition, today’s eCommerce business owners need a way to stand out from the crowd. This article will share some helpful ways to improve your eCommerce sales by taking advantage of Google AdWords, also known as paid ads. What Is Google Ads?
Use Insider
AUGUST 11, 2022
What’s all the hype about? November 11 is Singles Day, a unique, timed shopping event. The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers.
Traackr
AUGUST 11, 2022
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Welcome Software
AUGUST 11, 2022
“Things ain't what they used to be… and probably never was.” – Will Rogers. Are you ready for the buyers of today? The landscape for B2B has been through rapid change recently. Some driven by the surprise and now lasting changes brought on by a global pandemic, but even before 2020, those who were paying attention saw a monumental shift happening that would leave B2B marketing and buying changed forever.
Hubspot Marketing
AUGUST 11, 2022
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space.
Sprout Social
AUGUST 11, 2022
Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. We’ll also show you how businesses have already entered this trailblazing tech innovation.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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