Sprout Social

AUGUST 23, 2022

Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i

Food 118

Food Health Transform Place 118

Search Engine Roundtable

AUGUST 23, 2022

Google's Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.

Customer 116

Customer 116

CopyBlogger

AUGUST 23, 2022

You might have mixed feelings about learning how to start writing. On one hand, tips for beginner writers get you. Continue Reading. The post How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’ appeared first on Copyblogger.

Content Marketing 108

Content Marketing Marketing Marketers 108

Hubspot Marketing

AUGUST 23, 2022

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.

Health 107

Health Entertainment Education Place 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

AUGUST 23, 2022

Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements. The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

SEO 102

SEO 102

Econsultancy

AUGUST 23, 2022

Predictions for the economic potential of the metaverse have ranged from anywhere from $800 billion to $4-5 trillion to $10-30 trillion as investors and businesses speculate about the possibilities offered by what many are calling “the next internet” These ambitious forecasts have attracted many brands to the idea of a presence in the metaverse, where it is predicted that many people will soon be.

Branding 101

Branding Digital Marketing Marketing Marketers 101

Zumvu

AUGUST 23, 2022

LinkedIn is one of the most powerful social media tools you can use to grow your business. It can help you increase brand awareness, build authority, generate leads, meet new partners, and much more.

Branding 98

Branding 98

Search Engine Journal

AUGUST 23, 2022

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

SEO 96

SEO 96

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering.

Digital Marketing 94

Digital Marketing Advertising Advertisers Price 94

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. It’s inexpensive, easily accessible, and you have a lot of people walking by every day. However, there are many benefits that billboard advertising offers in metropolitan cities. This article breaks down the pros and cons of this medium so you can decide whether or not it makes sense for your company.

Advertising 96

Advertising Advertisers Promotion Place 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Practical eCommerce - Marketing

AUGUST 23, 2022

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause? The post Has Apple Changed the Advertising Industry? appeared first on Practical Ecommerce.

Advertising 95

Advertising Advertisers eCommerce Marketing 95

Internet Marketing Ninjas

AUGUST 23, 2022

Being suspended on Google Business Profile is nothing unheard of. Lots of businesses have their listings suspended. How to avoid being suspended and how to get reinstated when you are? To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert.

Product 95

Product Marketing Marketers 95

Kuno Creative

AUGUST 23, 2022

To B2B social or not to B2B social? That’s been an ongoing question since the dawn of social media. Most companies today would agree that social media is a necessary component of their marketing program. But with a far lower number of followers and participation than B2C companies enjoy, not every company fully embraces the value they can gain from the time and resources they spend on trying to keep up with the B2C Jones.

Social Media Marketing 94

Social Media Marketing B2C Marketing Marketers 94

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.

Influencer Marketing 94

Influencer Marketing Branding Marketing Marketers 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers.

Non-Profit 89

Non-Profit Advertising Advertisers 89

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program.

Email Marketing 91

Email Marketing Law Marketing Marketers 91

Search Engine Roundtable

AUGUST 23, 2022

Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report "to make it clearer.

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90

Search Engine Journal

AUGUST 23, 2022

Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.

SEO 88

SEO 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

AUGUST 23, 2022

Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google was asked about that and he said "Search engines don't interpret your poem.

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87

Search Engine Journal

AUGUST 23, 2022

YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

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AWeber

AUGUST 23, 2022

BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. Connecting with his audience through email. At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work.

Email Marketing 83

Email Marketing Analytics Product Customer 83

Digital Marketer

AUGUST 23, 2022

Building strategic partnerships with non-competing companies gives you a chance to cross-pollinate your audiences with similar companies! Cultivating partnerships can help boost both of your brands and credibility! Jeff J. Hunter is an author best known for VA Staffer, a 150-plus team virtual-assistant staffing agency. He helps entrepreneurs and startups build and scale remote teams to dominate their brand category and is the creator of the CORE Branding Method and host of the “Savage Mark

Branding 83

Branding Video Marketing Marketing Marketers 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

AUGUST 23, 2022

I sat down with Yang to discuss the inspiration behind BetterBrand and her launch of ‘The Better Bagel’ in Whole Foods Market.

Food 96

Food Retail CMO Marketing 96

Search Engine Journal

AUGUST 23, 2022

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.

Customer 77

Customer Advertising Advertisers 77

Martech

AUGUST 23, 2022

Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types.

Advertising 74

Advertising Advertisers Management Branding 74

Marketing Blogo

AUGUST 23, 2022

Originally posted on October 30, 2021 @ 8:00 am Do you know what is mobile advertising? Mobile advertising is the promotional strategy that clever businesses are using to advertise on mobile also known as mobile ads, to catching and reaching more potential customers. In this digital marketing era, individuals devote more time looking at their.

Advertising 74

Advertising Advertisers Digital Marketing Promotion 74

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

AUGUST 23, 2022

Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one, the box expands to the right with all of the details on the business.

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CMO Network

AUGUST 23, 2022

An impending recession has forced customers to evaluate their accounts and call the contact center.

Customer 84

Customer CMO 84

Set Up

AUGUST 23, 2022

At Set up , we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another. The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

CMO 59

CMO Copywriting Marketing Marketers 59

yorCMO

AUGUST 23, 2022

Today's guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams.

Communications 52

Communications 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding