Sun.Oct 09, 2022

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Events and Conversions — Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. This is part 6. Today we’re going to look at Events and Conversions. “Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris.

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Programming Note: Offline For Sukkot On Monday & Tuesday

Search Engine Roundtable

This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Monday, October 10th, and Tuesday, October 11th. All stories, social media posts, etc were pre-written and scheduled to be posted. I'll be back with live coverage Wednesday.

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How Search Engines Help Businesses To Boost Sales

OnPassive Marketing

Search Engines have been a tool for marketers and advertisers to promote their businesses online. Through keywords and link building, businesses can increase their visibility on search engine results pages. The more visible a business is, the more likely it is to attract customer attention, which translates into higher revenue. What Is a Search Engine?