Search Engine Journal
APRIL 6, 2022
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
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Search Engine Journal
APRIL 6, 2022
Supporting those in need, fighting the informational war, joining the armed forces — this is how Ukrainian SEO pros and marketers are helping. The post Report From Ukraine: 8 Stories Of Hope From The SEO Community appeared first on Search Engine Journal.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
APRIL 6, 2022
Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The Right Reviews For Your Business appeared first on Search Engine Journal.
Hootsuite
APRIL 6, 2022
TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
APRIL 6, 2022
A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
Search Engine Journal
APRIL 6, 2022
Whether or not word count matters in SEO has been hotly debated. Here's how you can use it to your advantage. The post Does Word Count Really Matter For SEO Content? appeared first on Search Engine Journal.
Martech
APRIL 6, 2022
Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the switch if you think it’s worthwhile.
Search Engine Journal
APRIL 6, 2022
From link quality to age, Python enables you to analyze and evaluate backlinks in different ways from simple spreadsheets or backlink tools. The post How To Visualize & Customize Backlink Analysis With Python appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
APRIL 6, 2022
Google warned us that the Google My Business app will go away at some point when it relaunched as Google Business Profiles. Now Google is emailing users of the app notifying them that "the Google My Business app is being replaced.".
Search Engine Land
APRIL 6, 2022
Twitter says it’s been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users. Please visit Search Engine Land for the full article.
Martech
APRIL 6, 2022
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive conversions and target audiences via custom data sets.
LeanPlum
APRIL 6, 2022
Understanding your buyers for personalized experiences that get results Today’s consumers are increasingly turning to mobile apps to fulfill various everyday needs. With the massive number of apps out there for users to choose from, which ones will buyers end up picking at the end of the day? And how can you make sure that […]. The post How Well Do You Know Your Mobile App Customers?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Many Chat
APRIL 6, 2022
It’s that time of year again, ManyChat hosted the Instagram Summit. A two-day event chocked full of industry expert advice for you and your business to succeed on the ever-changing social platform, Instagram. Taking a walk down memory lane let’s take a look at some of the key takeaways from day two of the summit where we will learn from experts like Mario Moreno, Brian Donnelly, and Dot Lung.
LeanPlum
APRIL 6, 2022
How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach When developing winning app marketing strategies—whether it’s a health and fitness app or productivity app—there’s simply no one-size-fits-all approach. That’s because every one of the 5+ million apps out there faces its own set of challenges. For some mobile apps, […].
Six & Flow
APRIL 6, 2022
As salespeople, we are used to working with different frameworks and guidelines on how to sell effectively. Let's explore the BANT and MEDDICC frameworks.
LeanPlum
APRIL 6, 2022
A New Mobile App Economy for 2022 Notable 2021 Trends and Impacts Modern smartphones have evolved at an exponential rate. With faster connection speeds, larger screens, sharper resolutions, and more memory, customers can do so much right from the palm of their hands. That’s why it’s no surprise that consumers are spending more and more […]. The post A New Mobile App Economy for 2022 appeared first on Leanplum.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 6, 2022
Elon Musk, a vocal advocate for change on Twitter, is now on the board of directors and the company's largest shareholder. What happens next? The post What Does Elon Musk’s Twitter Look Like For Digital Marketers? appeared first on Search Engine Journal.
LeanPlum
APRIL 6, 2022
All over our websites, social media, and across the digital world – are the words we use to paint a picture of our business. These elements of our culture and the core values we sprawl on our sites and company profiles are words that show how we operate and what makes us different. But, when […]. The post Company Culture: From Words to Everyday Action appeared first on Leanplum.
Martech
APRIL 6, 2022
Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. This comes even as there are more choices than ever.
LeanPlum
APRIL 6, 2022
Create meaningful experiences that cultivate customer loyalty and retention in 2022 In today’s app world that’s flush with options, getting users to download or sign up for your app is only part of the battle. The rest lies in keeping your customers interested enough to come back. As each user has different needs and preferences, […]. The post Keeping Your App Relevant in 2022 appeared first on Leanplum.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
APRIL 6, 2022
According to Ben Fisher, Google has opened up the Google Business Profiles maps reviews tool to those who manage over 10 accounts. Previously, the tool only worked for those who managed a limited number of accounts.
Hootsuite
APRIL 6, 2022
Isn’t it the dream to have a faithful sidekick to do your bidding? (In a totally non-evil way, of course?) Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. After all, even the most hardcore entrepreneurs and social media managers can’t be online 24/7 (nor should we—don’t forget about taking a silly little walk for your silly little mental health ).
Duct Tape Marketing
APRIL 6, 2022
Practical Strategies For Starting A Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Hoffman. In this episode of the Duct Tape Marketing Podcast , I interview Steve Hoffman, also known as Captain Hoff. Steve is the CEO of Founders Space, one of the world’s leading startup accelerators with over 50 partners in 22 countries.
Search Engine Roundtable
APRIL 6, 2022
Last Friday, about five days ago, Google confirmed there were some latency issues with the Google Ads console. It was specific to the Responsive search ads (RSAs) ad review process. But still, five days later, it is not resolved.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 6, 2022
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don'ts, and more. The post Google Discovery Ads Dos and Don’ts For More Successful Campaigns appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 6, 2022
As of yesterday afternoon and certainly today, I am seeing signs of some really large Google search ranking volatility and ranking changes. The question is, are these fluctuations from the tail-end of the March 2022 product reviews update or is this some sort of new update?
Martech
APRIL 6, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, hope your martech is stacked in your favor. As marketers our job is to bring people to the table.
Campaign Monitor
APRIL 6, 2022
Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them. Email has been an essential medium for this kind of communication for a long time, and at Campaign Monitor, we’ve helped thousands of brands across the world use email to deliver personal, impactful messages to their customers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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