Mon.Apr 25, 2022

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The Tree Top Walk Sungai Sedim

Calvyn Lee Blog

I was visiting The Tree Top Walk, A Sungai Sedim attraction at 10+ year ago together with a bunch of friends; Old time, we are fans of DLSR’s camera and we every week end been here and there taking photo. I miss the old time. (Above photo taken during 2009). The Tree Top Walk, Sungai Sedim. Recently I recall this old place, located at Kulim, Kedah.

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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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7 Questions Every Writer Should Ask To Craft an Effective Lead

Content Marketing Institute

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.

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Master the art of agile research to iterate, innovate and grow

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about.

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3 Overlooked Ways To Improve Inbound Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Wish your leads were worth your team's time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal.

More Trending

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How To Optimize LinkedIn For Better Connections & More Leads - Ep. 269 via @sejournal, @lorenbaker

Search Engine Journal

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn For Better Connections & More Leads [Podcast] appeared first on Search Engine Journal.

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Why we care about data clean rooms

Martech

What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

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Microsoft Bing Ethical Shopping Hub Now Available In The US

Search Engine Roundtable

Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page.

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Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters via @sejournal, @mirandalmwrites

Search Engine Journal

Twitter's board could accept Elon Musk's offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty.

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Fake DMCA Requests Using AI Generated Lawyers To Demand For Links

Search Engine Roundtable

Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create fake lawyer profiles that are going around sending fake DMCA requests demanding a link to their site for the use of content or images.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine.

Shoppers 102
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Nine More Policies Added To Google Ads Strike Based System

Search Engine Roundtable

In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.

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WordPress 6.0 Features Numerous Accessibility Improvements via @sejournal, @martinibuster

Search Engine Journal

WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance. The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search Engine Journal.

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Google adds nine policies to three-strike Ads system

Search Engine Land

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more. Please visit Search Engine Land for the full article.

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Brands should fix the roof before it rains with a proactive loyalty scheme: Prezzee’s James Malia

Econsultancy

Consumers are increasingly questioning how they spend (and how they can cut back) due to rising living costs. In the UK, BRC figures show sales growth is slowing, with March 2022 seeing a rise of 3.1%, down on a 6.7% rise the month previously. For brands, tighter budgets could have an impact on customer loyalty. And with Covid already shaking up how consumers shop, we could see a further change in buying behaviour, with brands potentially losing long-standing customers as a result.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to interview and hire for entry-level digital marketing positions

Search Engine Land

Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. Please visit Search Engine Land for the full article.

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How NLP & NLU Work For Semantic Search via @sejournal, @dcoates

Search Engine Journal

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP & NLU Work For Semantic Search appeared first on Search Engine Journal.

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Brands plan to invest more in search in the next 12 months

Search Engine Land

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening. Please visit Search Engine Land for the full article.

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The psychology of persuasion: How to help customers make the best decisions

Quikly

As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Good morning: Data, data everywhere

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, data, data everywhere. Is this getting too complicated? We have first-party data and everyone knows what that is.

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Advertising: A Slow-Fast Evolution

CMO Network

Why is advertising so hard? In this article I share four observations around the challenges of advertising: shifting markets, swelling tactics, impetuous decisions, and certainty fixation.

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Google Video Search Results With Question Answered In This Video

Search Engine Roundtable

Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying "X question answered in this video." Plus, it shows you the location in the video where the question was answered.

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Beware of fake DMCA link requests by AI-generated lawyers

Search Engine Land

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam. Please visit Search Engine Land for the full article.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A New Melody: Accenture Interactive Becomes Accenture Song

CMO Network

Accenture Interactive has evolved its name to become Accenture Song, says David Droga, the firm's chairman and CEO.

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Google Search launching Signed Exchanges for desktop users

Search Engine Land

This change impacts sites that utilities dynamic serving with the vary user-agent header. Please visit Search Engine Land for the full article.

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Signed Exchanges Coming To Google Desktop Search For Some Sites

Search Engine Roundtable

In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will need to opt out by adding a meta tag to your page.

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Competitor Analysis: Know The Importance

OnPassive Marketing

Businesses require observing their competitors for success. A healthy competitor analysis helps study competitors better, whether developing products or services, implementing marketing channels, and understanding customers. Herein you will know what competitive analysis is? And how it is crucial for business growth. What is competitive analysis? Competitive analysis is understanding how your business stands in the market relative to the competition.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.