Hubspot Marketing

MAY 12, 2022

The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.

Shipping 132

Shipping Shoppers User-Generated Customer Acquisition 132

Search Engine Roundtable

MAY 12, 2022

I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.

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AWeber

MAY 12, 2022

We’re AWeber - a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants.

Communications 115

Communications Price Education Product 115

Search Engine Roundtable

MAY 12, 2022

We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

MAY 12, 2022

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 12, 2022

Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context.

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Search Engine Roundtable

MAY 12, 2022

Google has changed the Google Analytics real time reports in Universal Analytics to show data "in the last 5 minutes." This is instead of it showing real time analytics for "right now." It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4?

Analytics 111

Analytics 111

Search Engine Journal

MAY 12, 2022

Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags. The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal.

SEO 105

SEO 105

Search Engine Roundtable

MAY 12, 2022

The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot's home page is not the number one listing in Google Search for a query on HubSpot.

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SEO 108

Kuno Creative

MAY 12, 2022

Should I invest the time and money in video marketing? Will it be worth my energy and efforts in the long run? I’m here to tell you the answer to both of these questions is yes — the benefits of video marketing are well worth the initial investment. When the topic of video marketing comes up, you’ve likely heard the phrase “video is king”. Well, there’s a good reason for that.

Video Marketing 103

Video Marketing Energy Branding Entertainment 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

MAY 12, 2022

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.

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Customer Whitepaper Email Marketing Shoppers 98

Search Engine Journal

MAY 12, 2022

Google's John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ. The post Google Allows FAQ Markup for Non-FAQ Content appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Roundtable

MAY 12, 2022

Microsoft seems to be testing a search carousel titles "interesting reads." This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs.

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Search Engine Journal

MAY 12, 2022

New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available. The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal.

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SEO 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Quikly

MAY 12, 2022

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

Marketing 96

Marketing Marketers Branding B2C 96

Search Engine Journal

MAY 12, 2022

Google Local Guides receive recognition for contributions to Google Maps. Learn how to join the program and how to earn points & badges. The post Google Local Guides Program: How To Earn Points & Badges appeared first on Search Engine Journal.

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Martech

MAY 12, 2022

Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.

New Technology 89

New Technology Management Digital Marketing Branding 89

Search Engine Journal

MAY 12, 2022

Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search Engine Journal.

eCommerce 92

eCommerce 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. A full 69% of shoppers say they have been inspired by social media to make a purchase.

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Shoppers User-Generated Digital Marketing Management 87

Campaign Monitor

MAY 12, 2022

Let’s break down the secrets to success behind The New York Times’ The Morning , and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience.

Fashion 89

Fashion Entertainment Food Promotion 89

Hubspot Marketing

MAY 12, 2022

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark would help protect you against this common issue and help you with your brand recognition.

PR 87

PR Place Branding Content Marketing 87

Search Engine Journal

MAY 12, 2022

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. The post YouTube Shorts Green Screen Now Compatible With All Videos appeared first on Search Engine Journal.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Practical eCommerce - Marketing

MAY 12, 2022

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale. The post Google Topics Resembles Contextual Advertising appeared first on Practical Ecommerce.

Advertising 84

Advertising Advertisers eCommerce 84

Search Engine Journal

MAY 12, 2022

It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 12, 2022

Here is a recap of what happened in the search forums today.

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Search Engine Journal

MAY 12, 2022

"Can't you just tell Google we want page one?" Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal.

SEO 77

SEO 77

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Base.ai

MAY 12, 2022

Weekly thoughts from within the B2B marketing trenches. Every week, I’ll be sharing a spontaneous post inspired by what the evolution of B2B marketing looks like from deep within its trenches. Why? Because the change is first and foremost a mindset and we can all help each other adjust, learn and grow. Let me know what you think! How is Customer-led Growth fueling Community-led Growth?

Transform 59

Transform Customer User-Generated Customer Marketing 59

Set Up

MAY 12, 2022

Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.

Health 52

Health CMO Pharmaceutical Transform 52

SMA Marketing

MAY 12, 2022

As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and PPC can be effective in driving traffic to a website. However, the best results will often be achieved by using SEO and PPC together as part of a comprehensive digital marketing strategy.

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SEO Real Estate Digital Marketing Advertising 52

Content Marketing Institute

MAY 12, 2022

One of my favorite scenes in a movie is from Men In Black.

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Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding