Hubspot Marketing

APRIL 18, 2022

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.

Entertainment 144

Entertainment Place Shipping Branding 144

Hootsuite

APRIL 18, 2022

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.

Fashion 141

Fashion Food User-Generated Health 141

Content Marketing Institute

APRIL 18, 2022

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.

Branding 136

Branding 136

Search Engine Journal

APRIL 18, 2022

Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.

SEO 131

SEO 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

APRIL 18, 2022

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

Analytics 126

Analytics 126

Search Engine Journal

APRIL 18, 2022

Do you know where to focus your SEO efforts this year? Gain insights from Conductor's survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing In 2022: SEO Top Priorities appeared first on Search Engine Journal.

SEO 125

SEO Marketing Marketers 125

Search Engine Journal

APRIL 18, 2022

You work hard at crafting just the right message – don't sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal.

Copywriting 119

Copywriting Content Marketing Marketing Marketers 119

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses.

B2C 114

B2C Market Trends Marketing Marketers 114

Search Engine Journal

APRIL 18, 2022

Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort. The post 8 Best Enterprise-Level SEO Tools For Content Optimization appeared first on Search Engine Journal.

SEO 112

SEO Management Content Marketing Marketing 112

Search Engine Roundtable

APRIL 18, 2022

Google's John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.

SEO 111

SEO 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 billion people currently use social media, more than double from 2.07 billion in 2015, according to Backlinko.

Advertising 111

Advertising Advertisers Food Retail 111

Search Engine Journal

APRIL 18, 2022

Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In 3 Easy Steps appeared first on Search Engine Journal.

SEO 107

SEO 107

Martech

APRIL 18, 2022

Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face widths, and face shapes than the standard face shape. It causes the problems of sunglasses or eyewear sliding down the face, resting on cheeks, leaving imprints, and hitting lashes.”.

Retail 106

Retail Shoppers Shipping Fashion 106

Sprout Social

APRIL 18, 2022

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep, if you had to. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online.

User-Generated 103

User-Generated Social Media Marketing Management Communications 103

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. District Court Judge James Donato granting class-action status to the plaintiffs, DZ Reserve and Max Martialis.

Price 100

Price Advertising Advertisers Digital Marketing 100

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Management 99

Management Shipping Health eCommerce 99

SMA Marketing

APRIL 18, 2022

There are various ways you can attempt to engage prospects through email marketing. S ome of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in your prospect's trash folder. Occasionally, however, the opportunity arises to market to leads that may fit your customer persona but have little awareness of your brand.

Email Marketing 98

Email Marketing Marketing Marketers Traditional Marketing 98

Quikly

APRIL 18, 2022

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.

Promotion 98

Promotion Marketing Marketers Product 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Many Chat

APRIL 18, 2022

Seeing businesses share their products and services on Instagram is nothing new. Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. More than two billion global Instagram users are up for the taking. That being said, Instagram marketing takes time, patience, and creativity.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Martech

APRIL 18, 2022

Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host. “Because no matter what kind of marketing you’re in, you’ve seen great changes in the way that consumers are willing to share data wi

Customer 96

Customer Retail Law CMO 96

Many Chat

APRIL 18, 2022

For many business owners, their Instagram direct message (DM) inbox is like the Wild West. More than 400 million messages are sent to businesses on the platform every day. Yet ongoing conversations with potential customers are stuck between random emoji responses to your story, making it hard to keep track of who you have replied to—and who is still waiting for a response.

Customer 95

Customer Shipping eBook CRM 95

Martech

APRIL 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s a threat to social as a marketing channel. No, the threat isn’t imminent and may not be fatal, but social media in the U.S. is facing some headwinds, one of which is Elon Musk.

Digital Marketing 95

Digital Marketing Branding Social Media Marketing Marketing 95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Practical eCommerce - Marketing

APRIL 18, 2022

Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips. The post Tips for Selling Ads in an Email List appeared first on Practical Ecommerce.

eCommerce 92

eCommerce Email Marketing Marketing Marketers 92

Hubspot Marketing

APRIL 18, 2022

In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most common one that your site's visitors will encounter. It basically means that the page the visitor was trying to reach cannot be found.

SEO 86

SEO User-Generated Fashion CRM 86

Search Engine Land

APRIL 18, 2022

Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.

SEO 98

SEO 98

Digital Marketer

APRIL 18, 2022

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.

Real Estate 83

Real Estate Energy Email Marketing Fashion 83

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

APRIL 18, 2022

Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is the same algorithms working here or if it is just a similar title, but the title is "Things to consider" and then breaks down what you can consider when buying this product.

Product 82

Product 82

CMO Network

APRIL 18, 2022

Its Lead With We purpose (business as a force for the collective good) embedded across all 300 of its employees served the first decade of WeTransfer well with “organic” growth and impact, says Bradfield. But that got the company only so far. Early on, Bradfield and others at WeTransfer used to s.

CMO 74

CMO 74

Search Engine Roundtable

APRIL 18, 2022

I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger preview. If you hold your mouse cursor over the preview a little longer, the preview will expand downwards to show you related videos.

75

75

Search Engine Land

APRIL 18, 2022

Micro-conversions have the potential to decrease costs and improve conversion rates.

97

97

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding