Hubspot Marketing

JULY 27, 2022

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you'e unfamiliar with Excel formulas. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.". Truth be told, there is — you just don't know it yet.

Finance 145

Finance Product User-Generated Management 145

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.

Law 136

Law B2C Education Digital Marketing 136

Search Engine Roundtable

JULY 27, 2022

It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option, but not as offering video as the only option.

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Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay.

Customer 128

Customer Transform Gen Z Retail 128

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JULY 27, 2022

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Product 127

Product SEO 127

Hubspot Marketing

JULY 27, 2022

When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that's not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms your audience should know ? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier for your audience to figure out what the

Place 125

Place Customer 125

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.

Non-Profit 123

Non-Profit Advertising Advertisers Digital Marketing 123

Orbit Media Studios

JULY 27, 2022

Accessibility goes well beyond the code and color scheme of your website. Accessibility applies to every aspect of your site, including one of the most important parts: your content. Using accessibility best practices can improve your site in many ways. For example, it will eliminate barriers for your visitors and can improve your SEO ranking. If you are new to accessibility, check out What is Web Accessibility?

SEO 120

SEO 120

Influence & Co

JULY 27, 2022

Learn about the pros and cons of targeting a hypercompetitive keyword and how you can position your site to rank. Keyword competition is basically a digital popularity contest: The most popular keywords or phrases are those that garner the most interest, meaning they're searched by web users at the highest rates. The higher the search volume, the higher the competition.

SEO 117

SEO 117

Hootsuite

JULY 27, 2022

The TikTok pixel is a piece of code that you can install on your website to track conversions. But not just any conversions — we’re talking specific TikTok conversions. So, if you’re running a TikTok ad campaign and you want to see which of your ads are driving the most sales, you need to jump on the pixel train. Don’t worry, I’m here to walk you through the process step-by-step.

eCommerce 117

eCommerce Management Social Media Marketing Place 117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. What is it?

Real Estate 115

Real Estate Management Branding Customer 115

Litmus

JULY 27, 2022

Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.

Shoppers 111

Shoppers Email Marketing Marketing Marketers 111

Content Marketing Institute

JULY 27, 2022

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits.

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Search Engine Journal

JULY 27, 2022

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people's feeds. The post Head Of Instagram Admits Redesign Is ‘Not Yet Good’ appeared first on Search Engine Journal.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Orbit Media Studios

JULY 27, 2022

You rank. They click. You have traffic. That was the basic strategy 20 years ago when I first started doing SEO. But those were the days of 10 blue links. Times have changed. Today, more things show up in more search engine results pages (SERPs) than ever before. They’re known as Google SERP features and the seven most common are the related questions, ads, the knowledge panel, local 3-packs, star reviews, videos and images.

SEO 99

SEO PR Manufacturing Analytics 99

Quikly

JULY 27, 2022

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.

Branding 98

Branding Marketing Marketers 98

Martech

JULY 27, 2022

Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. It’s a lovely vision, but rarely achieved. And that’s perfectly okay. Most companies won’t achieve the goal of one record for each customer, but will find ways to cope with the limitations that prevent the creation of golden records.

Customer 98

Customer Customer Journey Digital Marketing Marketing 98

Hootsuite

JULY 27, 2022

Want to amp up the reach on your latest LinkedIn post? Time to try LinkedIn post boosting. The boost option on LinkedIn is there for a reason: to pour a little rocket fuel onto your already-great content. After all, no one achieves greatness alone. Even the best basketball player in the world (Lebron James) needs someone to pass him the ball so he can do his dunks; even an incredible and beautiful writer (me) needs to ask her husband to confirm that this was a good basketball analogy.

Thought Leadership 98

Thought Leadership Promotion Advertising Advertisers 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

JULY 27, 2022

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers and drive revenue growth for your business. Register today for “ Unlock the Power of TikTok for Your Social Strategy ” presented by NetBase Quid.

User-Generated 95

User-Generated Social Media Marketing Performance Marketing Marketing 95

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. This is true of in-person interactions but it is also true online, where brands are seeing their eCommerce business grow and where customers are increasingly turning for support.

Customer 96

Customer Shoppers eCommerce Customer loyalty 96

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Read next: What is marketing performance management and how can it help you?

Management 93

Management Marketing Marketers Analytics 93

Search Engine Roundtable

JULY 27, 2022

Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results taken over by news stories.

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90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

JULY 27, 2022

While 90% of companies say existing systems for tracking customer journeys need improvement, the challenge of improving the journey is getting harder as 3rd party data rules become more rigorous. A look at why CRM and CDP are evolving to what's next. The rise of the Customer Engagement Platform.

Customer 88

Customer CRM Customer Journey CMO 88

Search Engine Roundtable

JULY 27, 2022

Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after hours. If you zoom into Google Ads revenue, it was up about 13.5% and Bing Ads were up about 15%.

Price 86

Price 86

Hubspot Marketing

JULY 27, 2022

With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having a customized URL. Choosing a username is totally optional, but it adds an extra level of professionalism and gives you a shorter, more memorable web address for your business page.

Customer 81

Customer Marketing Marketers 81

Search Engine Roundtable

JULY 27, 2022

Google seems to be testing another refinement feature named "explore more." This is in addition to the product grids, and popular products and refine by search features. This looks similar to the refine by search feature but takes up less real estate.

Real Estate 85

Real Estate Product 85

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

InTouch Marketing

JULY 27, 2022

Hiring a digital marketing agency can put you on the right path toward growing your business. The wrong agency can bring your journey to a halt, however.

Digital Marketing 86

Digital Marketing Marketing Marketers Inbound Marketing 86

Search Engine Roundtable

JULY 27, 2022

Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google Search.

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ConsumerTalk

JULY 27, 2022

While handheld tech products don't fall under the umbrella of CPG products, they're significant as they play an important part in the ways CPG products are marketed and bought. By looking at current trends in handheld tech, you can gain insight regarding new ways to market your CPG products and increase sales.

Product 52

Product Marketing Marketers 52

Search Engine Roundtable

JULY 27, 2022

Here is a recap of what happened in the search forums today.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding