Fri.Apr 01, 2022

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5 Creative Ways to Use Social Media for Recruitment Marketing

Aspiration Marketing

Most companies simply aren’t making the most out of social media for recruitment marketing. These platforms offer us so many tools that go mostly unused. We’ve put together this short list of 5 ways to use social media creatively for your recruitment marketing strategy.

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Google My Business: How to Completely Optimize Your GMB Listing via @sejournal, @searchmastergen

Search Engine Journal

Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal.

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How Strategic Content Planning Helps You Say Yes – and No [Rose-Colored Glasses]

Content Marketing Institute

A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.

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103 Small Business Marketing Ideas To Help You Grow via @sejournal, @adamproehl

Search Engine Journal

As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas To Help You Grow appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.

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5 Reasons Law Firms Need Specialized Legal Content Marketing via @sejournal, @xandervalencia

Search Engine Journal

The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here's how it's done. The post 5 Reasons Law Firms Need Specialized Legal Content Marketing appeared first on Search Engine Journal.

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LinkedIn Adds New & Improved Tools To Creator Mode via @sejournal, @na

Search Engine Journal

New tools added to LinkedIn's Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. The post LinkedIn Adds New & Improved Tools To Creator Mode appeared first on Search Engine Journal.

Analytics 103
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Twitter tests 3 new ad formats 

Search Engine Land

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like. Please visit Search Engine Land for the full article.

Product 106
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Good morning: Big moves for businesses big and small

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim. My barber is moving to a new location.

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6 SMS Marketing Best Practices to Know Before You Hit “Send”

Campaign Monitor

SMS marketing has quickly become an essential channel for businesses. Here are six best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Get the Most out of Instagram Summit

Many Chat

Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. If you’re planning on attending (as you should be!), we’ve got some tips to help you make the most of the Summit.

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Digital CX: Businesses need them, yet struggle to create great experiences

Martech

Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say they have clearly defined goals and strategies for it, a Forbes Insight survey found. Also, more than 80% say it is an important competitive differentiator, as essential to a company’s success as products, services and pricing.

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Toxic links & disavows: A comprehensive SEO guide

Search Engine Land

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. Please visit Search Engine Land for the full article.

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How To Calculate CAGR in Excel

Hubspot Marketing

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula. The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) - 1. The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Ads latency issue confirmed with ad reviews

Search Engine Land

Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs). Please visit Search Engine Land for the full article.

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How to enhance value for your customers

Quikly

Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?

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Six lessons from Mars Petcare’s dive into D2C during the pandemic

Econsultancy

When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […].

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User Story Maps Can Help Make You, Your Team, and Customers Happier

Digital Marketer

Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? A user story map visually represents a user’s journey through a product.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Personalize The Customer Experience For Your E-Commerce Store?

OnPassive Marketing

Online shoppers expect personalization. They expect a certain level of service and appreciate receiving personalized offers. Brands can treat each customer like a VIP with e-commerce personalization. Customers who feel like VIPs are more likely to stick with your brand. Providing a seamless customer service experience is one way to keep customers happy.

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Blog Marketing Definitions: Ways Blogs Help Marketing? 2022

Marketing Blogo

Blog marketing is one of online marketing strategies where new customers are attracted by means of promoting your blog through online campaign. Catching the attention of new customers is a serious business practice for accomplishing rapid growth. Over the years, with the coming on of new internet technologies, marketing tactics has improved. Most individuals visiting.

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Social media advertising strategies for B2B

Bannerflow

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .

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January 2022 Beauty Newsletter: 2020 vs 2021 beauty trends, hot hair care topics, and more.

Traackr

Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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March Week Recap | Six & Flow

Six & Flow

Last week was the first time that our team got together in person in nearly two years.

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A new way of marketing planning: At the last responsible moment

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, but there’s one key difference — you always plan at the last responsible moment

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How to Write A Statement of Qualifications

Hubspot Marketing

Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary.

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