Aspiration Marketing
JULY 26, 2022
Growth-Driven Design (GDD) has been sweeping the web development scene as a top-performing production strategy for companies of all sizes. The primary benefit of this web development methodology is that it gives you a platform to kickstart your web presence very quickly, allowing you to scale and improve your website over time.
Search Engine Journal
JULY 26, 2022
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine Journal.
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Practical eCommerce - Marketing
JULY 26, 2022
Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce.
Search Engine Journal
JULY 26, 2022
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
AWeber
JULY 26, 2022
Thank you pages are one of the biggest missed opportunities in digital marketing today. The moment after someone says “yes” to you - whether they’ve just placed an order, signed up for your mailing list, or whatever action they’ve taken - is an opportunity to show them they just made a great decision. It’s also an opportunity to get them to keep saying yes to you, and to make sure they follow through on the action they just took.
Lynton Web
JULY 26, 2022
Let’s face it: The B2B buying process is clunky. It usually starts with the quoting process on one platform, possibly using another for contracts, yet another platform for billing, and even a possible fourth platform for payments. Sheesh! Bringing all of these steps in-house saves your company and your customers time and makes getting paid less stressful.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 26, 2022
A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.
Industrial Marketer
JULY 26, 2022
Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial.
OnPassive Marketing
JULY 26, 2022
Mobile affiliate marketing is a great way to get high-quality traffic and earn income, but you need to know the networks most effective for your business. This article will help you choose the right network by exploring five of the best mobile affiliate marketing networks today. What Is Mobile Affiliate Marketing? Mobile affiliate marketing is a marketing strategy that uses the power of the internet to drive sales and traffic to a company or individual’s website or landing page through mob
Search Engine Roundtable
JULY 26, 2022
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Kuno Creative
JULY 26, 2022
Companies expanding from customer interactions that are transactional to experiential are growing. Customer experience is a driving force behind this growth. An intense focus on the way consumers live is the key to success. Carrying this over to B2B billing makes sense. In our personal lives, we have virtually (pun intended) abandoned all paper-based, multi-step bill paying, shopping and booking services.
Search Engine Roundtable
JULY 26, 2022
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the place may be removed from Google Maps.
Martech
JULY 26, 2022
Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Here are the important steps in evaluating your company’s current CJO capabilities and conducting research on solutions.
Search Engine Roundtable
JULY 26, 2022
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called "Featured In." This section shows you articles that mention the hotel, so you can read third-party reviews of the hotel.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JULY 26, 2022
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go Live On TikTok: A Step By Step Guide appeared first on Search Engine Journal.
Martech
JULY 26, 2022
Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic recommendations for the last steps to closing deals, including quotes and proposals. EVP and general manager of Oracle CX Rob Tarkoff described Fusion Sales as the second deliverable on Oracle’s marketing and sales strategy following the launch of Oracle Fusion Marketing in September 2021. “This next generation s
Search Engine Roundtable
JULY 26, 2022
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show "x-days returns.
Content Marketing Institute
JULY 26, 2022
Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
JULY 26, 2022
Chocolove CEO and Founder Timothy Moley talks about integrating sustainability efforts within business to make a meaningful difference.
Digital Marketer
JULY 26, 2022
Our brand new eCommerce Mastery Certification is available now: [link]. Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.
Set Up
JULY 26, 2022
Last week, the Digital Summit Conference came to Atlanta! Marketers of various roles and departments attended to network and gain knowledge from experts about current marketing industry trends. There were countless presentations highlighting how marketers could better optimize their content strategy that left us inspired and ready to take action. Here are five key takeaways that marketers need to implement in order to unlock engaging content.
Search Engine Roundtable
JULY 26, 2022
Google's John Mueller reiterated something he said before, he said on Twitter "there is no objective way to count links." He said this in 2019 when he said "counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
yorCMO
JULY 26, 2022
Today's guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.
Six & Flow
JULY 26, 2022
Tom Burgess is the Senior Partner Enablement partner at Vidyard - a video hosting and analytics platform powering businesses to drive more leads and improve engagement through video.
TechWyse
JULY 26, 2022
July is on its way out, so it’s time to explore some exciting things that happened this month in the marketing world. We’ve taken a look around the internet and chosen five essential marketing updates to share with you. Discover six marketing campaigns that raised the bar for using the Internet of things, learn about the impact of Google’s latest core update from May 2022, and so much more.
Traackr
JULY 26, 2022
With this new influencer marketing job board, marketers can discover open influencer marketing roles from brands across the globe.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
JULY 26, 2022
Here is a recap of what happened in the search forums today.
Hubspot Marketing
JULY 26, 2022
Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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