Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.
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Search Engine Journal
MAY 18, 2022
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.
Content Marketing Institute
MAY 18, 2022
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 18, 2022
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.
ConsumerTalk
MAY 18, 2022
Consumer marketing has been around for as long as there have been consumers. The difference between early marketing efforts and what's available today has to do with the ease of learning which marketing techniques work and which don't. Brands have to understand when their marketing efforts lose effectiveness and how to get back into the game when marketing campaigns go stale.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Many Chat
MAY 18, 2022
When we talk to our users, we often hear that they’re continually looking to sell more on Instagram. Does this sound familiar? Your Instagram marketing efforts have sluggish ROI Instagram’s latest algorithm updates necessitate constant changes to your strategy You’re spending countless hours responding to every comment and direct message You’re always on the lookout for a magic solution to retarget users for free so you don’t have to shell out for ads.
Search Engine Journal
MAY 18, 2022
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal.
Girl Power Marketing
MAY 18, 2022
Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.
Search Engine Journal
MAY 18, 2022
TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Search Engine Journal
MAY 18, 2022
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first on Search Engine Journal.
Litmus
MAY 18, 2022
At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. 9 in 10 marketers believe personalization is imperative to overall business strategy. 80% of customers are more
Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year , with total revenues of $39.5 billion. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
MAY 18, 2022
The Google Search news box has a header named "News" for some queries. That header was never clickable until just recently. Now, you can click on the header and it will take you into the Google News search engine.
Hubspot Marketing
MAY 18, 2022
Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development. This community of people learned about a variety of industry topics, connected with fellow learners and thought leaders, and earned thousands of HubSpot certifications.
Quikly
MAY 18, 2022
Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.
Econsultancy
MAY 18, 2022
Katy Lindemann, Principal Consultant, Grey Consulting, speaking at Econsultancy Live: CX 2022 last month. Image: ASV Photography. We often hear about companies investing in CX transformation. But post-investment, what are the factors that actually make or break transformation? After all, research suggests that only 30% of big digital transformation projects typically achieve their target objectives and create sustainable change.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 18, 2022
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then repurpose and mix and match depending on the audience and the channel,” said Petra Tant, VP, product management, content cloud for content software comp
Duct Tape Marketing
MAY 18, 2022
Why Great Leadership Starts With Open Hearted Conversations written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Edward Sullivan. In this episode of the Duct Tape Marketing Podcast , I interview Edward Sullivan. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years.
Martech
MAY 18, 2022
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders.
Search Engine Roundtable
MAY 18, 2022
Google's John Mueller is able to see and identify content search related spam without even speaking the language. Supposedly this is not a magical power or even that hard to do by someone who was trained to catch spam, but nevertheless, he is able to spot spammy content in languages he does not understand.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buffer Marketing
MAY 18, 2022
At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To grow, focus on doing less.
Search Engine Roundtable
MAY 18, 2022
Google for years has been doing super fancy search features based on reviews left in Google Maps. Here are some more features that may or may not be new, but you should be aware of in any event. Specifically, Google using hotel reviews to build lists of things to do and also to show quick summaries of those hotels.
Digital Marketer
MAY 18, 2022
In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone.
Search Engine Roundtable
MAY 18, 2022
Last week, we covered how Google now supports Education Q&A structured data as Google rich results in Google Search. Well now some folks who have implemented it are seeing Education Q&A show up in the search performance reports in Google Search Console.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Zumvu
MAY 18, 2022
Google and Facebook are two well-known platforms in the digital space. However, the targeting capabilities and audience size of Google and Facebook ads are excellent, so it can be challenging to choose between the two.
Search Engine Roundtable
MAY 18, 2022
Microsoft Bing is testing showing more information in the autocomplete search suggestions search bar drop down menu. Bing is showing trending now searches, related searches and also people also ask searches in that menu.
OnPassive Marketing
MAY 18, 2022
To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content.
Girl Power Marketing
MAY 18, 2022
Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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