Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 144

SEO Copywriting User-Generated Content Marketing 144

Search Engine Journal

APRIL 4, 2022

Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.

SEO 142

SEO 142

Content Marketing Institute

APRIL 4, 2022

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.

Customer Journey 129

Customer Journey Customer Content Marketing Marketing 129

Search Engine Journal

APRIL 4, 2022

Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information. The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared first on Search Engine Journal.

Customer 128

Customer 128

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Practical eCommerce - Marketing

APRIL 4, 2022

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.

Content Marketing 122

Content Marketing eCommerce Marketing Marketers 122

Search Engine Journal

APRIL 4, 2022

A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.

Retail 118

Retail eCommerce 118

Search Engine Journal

APRIL 4, 2022

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article. The post The Truth About Duplicate Content appeared first on Search Engine Journal.

Product 114

Product Content Marketing SEO Marketing 114

Hubspot Marketing

APRIL 4, 2022

As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let's break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. To understand what it is, let’s take a trip down memory lane.

Transform 112

Transform eCommerce Marketing Marketers 112

Businesses Grow

APRIL 4, 2022

I collected a few worthy observations too short for a blog post but deserving of your attention, so here they are. The true power of Web3. Web3 is so so confusing. And nobody can really explain it well. But here’s how I look at it, and I think this will make it simple for all of you getting Web3-dizzy like I am. Web1 was about establishing a voice.

Education 109

Education Branding Digital Marketing SEO 109

Martech

APRIL 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, keep your friends close and your data closer. In American football, offensive linemen dread hearing their name in the news.

Customer 105

Customer Retail Digital Marketing Management 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

APRIL 4, 2022

Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. Please visit Search Engine Land for the full article.

SEO 101

SEO 101

Quikly

APRIL 4, 2022

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Branding 98

Branding 98

Search Engine Journal

APRIL 4, 2022

Google's John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently. The post Does Google Use Different Algorithms For Each Niche? appeared first on Search Engine Journal.

SEO 98

SEO 98

Many Chat

APRIL 4, 2022

ManyChat, the #1 Chat Marketing platform headquartered in San Francisco, CA, announces the opening of a new R&D office in Yerevan, Armenia. Yerevan office consists of 100+ engineering, product management, data analytics, customer support specialists, and people operations functions. ManyChat is excited to have an opportunity of connecting with the local IT community and is planning to continue growing the team of top talents to support the company’s growth and create more value for our custo

Analytics 97

Analytics Management Product Customer 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

APRIL 4, 2022

Google's John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence. The post Google Search Ranking and Popup Banners appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Land

APRIL 4, 2022

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. Please visit Search Engine Land for the full article.

Marketing Strategy 97

Marketing Strategy Content Marketing Marketing Marketers 97

Search Engine Journal

APRIL 4, 2022

Whether you're an aspiring digital marketer or wish to explore career possibilities, here are the pros and the cons of getting a digital marketing degree. The post Is It Still Worth Getting A Digital Marketing Degree? appeared first on Search Engine Journal.

Digital Marketing 94

Digital Marketing Marketing Marketers Education 94

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data. Identity Spine.

Advertising 94

Advertising Advertisers Analytics Digital Marketing 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

APRIL 4, 2022

As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians. The post Tech Companies Rally to Help Ukraine appeared first on Search Engine Journal.

Place 94

Place 94

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives.

Non-Profit 94

Non-Profit Shipping Management Digital Marketing 94

CMO Network

APRIL 4, 2022

Data about the brief tenure of most Chief Marketing Officers has been quantified for years, but remains un-addressed. The status-quo approach to hiring CMOs can't continue if we want to reverse the decades-long trend.

CMO 88

CMO Marketing Marketers 88

Martech

APRIL 4, 2022

Customer experience automation company ActiveCampaign announced an extended integration with Slack to further connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. Automated integrations include ticket management alerts for customer support, qualification messages for sales reps and automation of everyday tasks across teams.

Marketing Automation Platform 91

Marketing Automation Platform Digital Marketing Customer Place 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

APRIL 4, 2022

Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. The post Google: Out Of Stock Products May Impact Search Visibility appeared first on Search Engine Journal.

Product 87

Product SEO 87

Martech

APRIL 4, 2022

Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winni

Transform 90

Transform Advertising Advertisers Place 90

Search Engine Land

APRIL 4, 2022

This new attribute may help your business stand out from the competition in the Google local results. Please visit Search Engine Land for the full article.

94

94

Search Engine Journal

APRIL 4, 2022

Automated bidding doesn't always mean better. Learn when to apply manual adjustments in this month's Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With Automated Bidding? appeared first on Search Engine Journal.

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83

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past.

Email Marketing 82

Email Marketing Millennials Marketing Marketers 82

CMO Network

APRIL 4, 2022

The traditional fashion industry is infamously terrible for the environment. Kids’ clothes in particular, given that they don’t wear them for long. That’s one reason Mon Coeur offers a 40 percent discount to customers who send their used items to them for recycling.

Fashion 80

Fashion Branding Customer CMO 80

Digital Marketer

APRIL 4, 2022

Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days.

Marketing 79

Marketing Marketers Law Digital Marketing 79

CMO Network

APRIL 4, 2022

Successful companies continually innovate to stay ahead of the competition and provide excellent, relevant experiences to customers.

Customer 90

Customer CMO 90

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding