Search Engine Roundtable
APRIL 8, 2022
Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.
Hubspot Marketing
APRIL 8, 2022
You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…. "What are your weaknesses?". You spend what seems like an eternity battling inside your own head, "Do I tell them I’m occasionally late or that I take things too personally?" before settling on a response that makes you groan: "I just care too much and I work too hard.".
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
APRIL 8, 2022
What's it like to work in data science? A Senior Data Scientist from Amazon shares his career journey and how he keeps machine learning fun. The post Career Building Tips From A Senior Data Scientist At Amazon appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 8, 2022
One of the most valuable functions in Google Sheets is the "IF" functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
APRIL 8, 2022
While Google supports the data-nosnippet HTML attribute, Microsoft Bing does not, clarified Fabrice Canel of Microsoft on Twitter. The data-nosnippet attribute lets you designate textual parts of an HTML page not to be used as a snippet in the search results in Google, but it does not work for Bing.
Search Engine Journal
APRIL 8, 2022
Googler's discuss how using non-recommended structured data could be useful. The post Google Discusses Value Of Non-Recommended Structured Data appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Quikly
APRIL 8, 2022
Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?
Search Engine Roundtable
APRIL 8, 2022
We covered Google polling searchers before asking if they are happy with the search results. But now Google is showing some pretty massive polls asking "how satisfied are you with this result?" under specific search results.
Content Marketing Institute
APRIL 8, 2022
Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.
Search Engine Journal
APRIL 8, 2022
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control. The post Google Search Partners: 5 Misconceptions & How It Really Works appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Many Chat
APRIL 8, 2022
Here’s a fun fact: TikTok recently surpassed Google and Facebook as the world’s most visited domain. Wondering why this has happened? Some of of its incredible popularity can probably be attributed to the fact that content creators are going viral on the platform daily. This is good news for brands. They can leverage TikTok’s opportunties for virality and enjoy faster growth, clicks, and sales.
Search Engine Journal
APRIL 8, 2022
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. The post Google Says It’s Normal For Cached JavaScript Pages To Appear Empty appeared first on Search Engine Journal.
Many Chat
APRIL 8, 2022
Instagram introduced the option to share music via Stories in 2018. Users can add their favorite songs to their photos and videos and use plenty of visuals to personalize how the song appears in their Story. Taking advantage of Instagram’s many attention-grabbing features is a great way for brands to organically grow their reach and capture attention.
Search Engine Roundtable
APRIL 8, 2022
Google has launched a new way of searching by image with Google Lens named "multisearch." Multisearch lets searchers search by image and then refine that image search with a text query on top of it. And just to be clear, while Google says this is done using AI, Google is not using MUM at this point for this feature.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
APRIL 8, 2022
Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
Search Engine Journal
APRIL 8, 2022
Looking to improve your social commerce game? Get started selling on Instagram with these tips and get inspired by successful accounts. The post How To Sell On Instagram: 11 Tips & Social Commerce Examples appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 8, 2022
Google announced that it will update the local business hours listed in Google Maps and Google Search of over 20 million businesses using AI. How? Google said it looks at a multitude of things including popular times (real user location data), the hours posted on your store front via street view imagery and more.
Search Engine Land
APRIL 8, 2022
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Blogo
APRIL 8, 2022
You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful. Now let me ask, are you concerned about launching out a new product, service, or probably a new marketing campaign, but then you’re not sure of how to get started?
Search Engine Land
APRIL 8, 2022
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
Search Engine Roundtable
APRIL 8, 2022
This week, I posted the monthly Google webmaster report - got to say, it was a super busy month - so catch up there. Google's product reviews update, the tail-end, may have heated up in a big way, I covered that in a lot of detail.
Search Engine Land
APRIL 8, 2022
A new unmentioning feature lets you and your brands leave Twitter threads.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
APRIL 8, 2022
Here is a recap of what happened in the search forums today.
OnPassive Marketing
APRIL 8, 2022
In the current digital world, content marketing is important not only because it works to build trust, generate leads, and cultivate customer loyalty, but also because it has become the new normal from the perspective of the consumer. It is assisting in the evolution of what customers expect from the brands with which they interact. Therefore, it is far riskier for brands to ignore it than to invest in it.
Dana Nicole
APRIL 8, 2022
Last Updated on April 8, 2022. This is a guest post from Megan MacNeill , a Personal Brand Strategist who helps professionals achieve personal & professional goals without sacrificing what is important. Personal branding is simply what people like, feel and say about you. Building yours takes conscious effort of putting yourself out there to influence and attract the right people and opportunities.
Zumvu
APRIL 8, 2022
The demand for websites has increased exponentially. With progressive technologies, the tech industry has redefined the development process.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Six & Flow
APRIL 8, 2022
Will you make your sales funnel, or break it?
Search Engine Land
APRIL 8, 2022
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.
Exposure Ninja
APRIL 8, 2022
Have you ever wondered how to check someone else’s website traffic? There are multiple ways you can take a closer look at how many hits a website gets, even if it’s not your own. Maybe you want to see how your competitor’s websites are performing or which pages are getting them the most traffic. In this guide we’ll cover: What is Website Traffic?
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Expert insights. Personalized for you.
140 
Let's personalize your content