Search Engine Journal
JULY 15, 2022
By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
There is a confirmed indexing issue in Google Search as of prior to 7 am ET this morning. None of the articles I posted this morning on this site are showing yet in Google Search, even when I search for it by the exact title or do a site command. Google is not indexing new, freshly published, content as of earlier this morning.
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Hubspot Marketing
JULY 15, 2022
It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other.
InTouch Marketing
JULY 15, 2022
A social media strategy is a gateway for how you interact with potential customers, create brand awareness and build trust and loyalty. It can supplement your marketing plan , allowing it fly high or flounder if no plan exists or is poorly created.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JULY 15, 2022
Google confirms there's a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JULY 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had a large indexing issue on Friday.
Search Engine Journal
JULY 15, 2022
Today, at 10:50 a.m Eastern time, Google confirms there's an ongoing indexing issue affecting a large number of sites. . The post Google Confirms Ongoing Issue With Its Search Index [Update: Fixed?] appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
So while Google Search is currently having massive indexing issues, the Google Ads advertiser console is having issues loading ad spend and other data. Google confirmed the issue saying "affected users are able to access Google Ads, but may not have access to the most recent data.".
CMO Network
JULY 15, 2022
As we head into the Summer, many professionals are eager to learn more about the Metaverse. From new books to scifi classics, here’s a list of books for anyone seeking to dive deeper into the Metaverse during their time off!
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Many Chat
JULY 15, 2022
You’re all clued into Instagram marketing methods in general, but how do you reach local communities? For retail store owners and franchise owners, it’s all about being able to discover local audiences and turn them into paying customers. There are several ways to acquire clients from Instagram , but they don’t all work for a hyper-local audience.
Econsultancy
JULY 15, 2022
In an ever more competitive business environment, how can marketers ensure that their teams are not only equipped with the skills they need for their roles, but also “future-proofed” – able to keep up with the rapid evolution of marketing itself? Richard Robinson, Director at Econsultancy, spoke to four experienced digital marketing and ecommerce leaders at our second Quarterly Briefing of 2022 (.
Search Engine Roundtable
JULY 15, 2022
Google Shopping results have shown top highlights for products some time but now it seems Google is testing showing the number of available product highlights in the carousel of product results in Google Search.
Quikly
JULY 15, 2022
How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
JULY 15, 2022
Microsoft Bing is testing a section under its featured snippet answers named "answered by Bing expert." Bing will show an answer pulled from the source website, put the author's name by the answer, and call them a "Bing Expert.".
OnPassive Marketing
JULY 15, 2022
If you’re a business owner or blogger, ranking on Google is everything, so it’s essential to know how you can use SEO techniques to boost your organic traffic. This article will walk you through 10 standard SEO techniques to help you notice a difference in your organic search rankings. What Is SEO? SEO is improving the visibility of a website or online resource through enhanced search engine results.
Search Engine Roundtable
JULY 15, 2022
Microsoft Bing Video search results has had a playlist feature since at least 2020. But now it seems Microsoft is testing displaying the playlist icon in the Bing web search results, not just the video results.
Search Engine Journal
JULY 15, 2022
Google is adding a new metric to their Core Web Vitals. It's called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP. The post Interaction To Next Paint (INP): Everything You Need To Know appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
JULY 15, 2022
What happens when you’re directed to “do more with less” in your content marketing program? It all depends on whether the focus is on the “more” or the “less.
Search Engine Roundtable
JULY 15, 2022
Microsoft is testing in Bing Search a link named "see your ad here." I guess this is promoting Microsoft Advertising's search ad platform to encourage advertisers to bid on those keywords for that query.
AWeber
JULY 15, 2022
Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.). To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place.
Digital Marketer
JULY 15, 2022
Knowing how to stay up to date with TikTok trends has helped me tremendously as a business coach, and I recommend this to all female coaches. By now, you will agree that TikTok is one of the best and most profitable social media platforms for digital marketing, and staying updated on trends is a great way to reach your desired audience. Additionally, Tiktok is a world of trends; there is always some new sound, filters, and fun features that create the craze and make the app fun.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JULY 15, 2022
Google is testing a new format for destination queries that not only shows things to do but now showed this story format "Discover" section. Google embeds stories from TikTok, YouTube, Facebook, and possibly other platforms for this section.
Litmus
JULY 15, 2022
If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.
Quikly
JULY 15, 2022
When you’re trying to get a consumer’s attention, it might be a good idea to look at what’s already catching their eye.
Marketing Blogo
JULY 15, 2022
Originally posted on September 25, 2021 @ 9:17 pmWhat is a blog? Someone may ask. A blog talks about written content, visuals, and other media you can publish online. Blogging began as an opening for people to create diary-style logs, but recently, it has been fused into websites for many businesses. The attributes of blogging.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
JULY 15, 2022
We had more volatility from Google Search on July 10th. Google shows half the number of people also ask boxes in the search results. Google Search Console anonymizes many queries.
AWeber
JULY 15, 2022
Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.). To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place.
Exposure Ninja
JULY 15, 2022
The SaaS industry is growing fast – worth $145.5 billion in 2021 , it’s expected to reach $172 billion in 2022. As the industry grows, so do the number of SaaS products and businesses. So how can you set your business apart from the crowd, and how can you compete with industry leaders like Adobe, Salesforce and Dropbox? It’s completely possible for you to make your mark in the SaaS industry by supporting your product with an excellent and strategic marketing strategy.
Six & Flow
JULY 15, 2022
The fastest-growing SaaS companies have already discovered that strategic partnerships are a key growth strategy to scaling recurring revenue.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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