Mon.Jul 18, 2022

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Comment on How to 91x Website Traffic – A Case Study Blueprint for 2022 by Bikash

Diggity Marketing

Love what you are teaching.

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Google Taking Action On Recent One-Star Review Scams & Blackmail Threats

Search Engine Roundtable

A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting the business's reputation in Google Maps and Google Search if they do not send money through digital gift cards.

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Trending Sources

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11 Best Image Search Engines For Visual Content via @sejournal, @JuliaEMcCoy

Search Engine Journal

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

SEO 140
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Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Ads Creative Studio Now Available To All Advertisers via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

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Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Businesses Grow

As the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from my mistakes — and I thought I’d pass them on to you since I’ve never written about this before.

Energy 126

More Trending

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How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Hubspot Marketing

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective.

Gen Z 122
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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

Marketing 117
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Think With Google Test My Site Portal Sunsetting

Search Engine Roundtable

Google six years ago launched a new Test My Site portal in the Think with Google portal. Well, that feature is going away soon, in the next few months Google will sunset the tool.

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Customer Experience Specialists In Banks Need To Find A New Job

CMO Network

For the past 20 years, bankers have bought into the notion that products are commodities and that the path to competitive advantage is through a better customer experience. They’re wrong.

Customer 107
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Web 3.0 Glossary: The Ultimate List You Need

Heidi Cohen

Use this Ultimate Web 3.0 Glossary to stay up-to-date with this evolving new environment. The post Web 3.0 Glossary: The Ultimate List You Need appeared first on Heidi Cohen.

Marketing 106
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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

This summer’s hottest pastime isn’t sports or patio dining. Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Maas , don’t worry.

Branding 105
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Google Ads Testing Map Pin Ads With Photos From Location?

Search Engine Roundtable

Google Maps might be testing a form of map pin ads that contain images or photos from the local business. I cannot replicate this, nor do I know if this is new or not, but this was shared with me on Twitter by Vishal Sharma who showed this in action.

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Open the gate and let your content roam free

Martech

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why customers hate making returns (according to brain science)

Quikly

There are a few things every good marketer must know about customers: They feel pain when spending money, they enjoy simple customer experiences and most customers dislike making returns.

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How to decide if you’re ready for an ABM solution

Martech

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?

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Google Search Algorithm Update On July 16th Or Was It Related To The Indexing Issue

Search Engine Roundtable

As many of you know, there was a pretty massive indexing issue impacting new content in Google Search most of Friday, July 15th, but that was pretty much isolated to that Friday. Now, I am seeing signals of a Google search ranking algorithm update on Saturday, July 16th.

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9 Things To Optimize On An Ecommerce Site To Drive Sales via @sejournal, @adamproehl

Search Engine Journal

Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To Drive Sales appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What are diversity, equity and inclusion, and why marketers need them

Martech

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. It’s not a nice thing to have, it’s a necessity.

Gen Z 102
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Vlog #182: Jon Clark On Building An SEO Agency & Happy Employees and Customers

Search Engine Roundtable

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.

SEO 88
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Instagram Adds In-Chat Payment Feature via @sejournal, @BrianFr07823616

Search Engine Journal

Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature appeared first on Search Engine Journal.

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How Gen Z Is Changing The Face Of Retail Sales

CMO Network

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Find Talented Writers To Fuel Top Quality Content Creation via @sejournal, @gregjarboe

Search Engine Journal

Creating top-quality content requires top-notch content writers. Here's how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel Top Quality Content Creation appeared first on Search Engine Journal.

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Certified Partner Interview – Uzair Kharawala of SF Digital Studios [VIDEO]

Digital Marketer

Uzair Kharawala runs SF Digital Studios alongwith his wife Farzana, and is also a DigitalMarketer Certified Partner. He is one of the very few professionals who is both a Google Partner & YouTube Certified. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022.

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5 Effective E-commerce Content Marketing Strategies For 2022

OnPassive Marketing

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? E-commerce content marketing is a strategy to create and publish relevant content to your target audience and helps you sell products or services.

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Snapchat Launches On Desktop For Premium Members via @sejournal, @MattGSouthern

Search Engine Journal

Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. The post Snapchat Launches On Desktop For Premium Members appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Daily Search Forum Recap: July 18, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Customer Experience & Sustainability Matter To Forward Leaning CMOs: Forrester And Experience Dynamic Execs Weigh In

CMO Network

Sustainability is also a critical factor for large companies and consumers.

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Google Ads For Politics Now Must Be Always Visible, Sufficient Size & Similar Tone

Search Engine Roundtable

Google is updating its Google Ads Political Content policy next month, in August 2022, to say that ad disclosure must be visible at all times and be of sufficient size, and for audio ads, they must be substantially similar in pitch, tone, and speed.

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How Service Management Software Help Improve Performance of Security Business

Zumvu

Want to make the most of your security business? Go paperless with service management software and see your business performance improve dramatically.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.