Calvyn Lee Blog
AUGUST 3, 2022
I want to share with you some of the best webinar marketing practices and tips I learn from LiveWebinar ‘s use cases. I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more.
Search Engine Journal
AUGUST 3, 2022
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.
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Econsultancy
AUGUST 3, 2022
For the past 12 months, the “metaverse” has been the talk of the digital town. While the term has been in existence considerably longer than this – having been coined in 1992 by Neal Stephenson in his cyberpunk novel Snow Crash – the volume of discussion, speculation and predictions about the metaverse has exploded over the past year, driven in large part by an announcement by Mark Zuckerberg that.
Hubspot Marketing
AUGUST 3, 2022
As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn't look like it's slowing down.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
AUGUST 3, 2022
LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.
Sprout Social
AUGUST 3, 2022
If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
AUGUST 3, 2022
Are you feeling lost when it comes to digital marketing? Are you not seeing the results you expected? If so, it might be time to get a new digital marketing consultant.
Search Engine Roundtable
AUGUST 3, 2022
Here is the large Google webmaster report for August 2022 - catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update, we had a large indexing outage and several unconfirmed updates.
Martech
AUGUST 3, 2022
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y
Zumvu
AUGUST 3, 2022
Tiktok is the perfect way to connect with new and existing customers. You can use Tiktok's live-streaming feature to show off your products and services, answer customer questions in real-time, and more.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Influence & Co
AUGUST 3, 2022
4 steps you can take to generate leads using your blog + key features you need to have in place to see success. Blogging has been around for quite a while, but at many companies, its value as a lead generation tool still remains a bit mysterious. On top of that, plenty of professionals, especially in the B2B marketplace, aren’t sure how to blog effectively in order to highlight their company's competencies and attract qualified leads.
Buffer Marketing
AUGUST 3, 2022
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them.
Search Engine Journal
AUGUST 3, 2022
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.
Lynton Web
AUGUST 3, 2022
INBOUND 2022 is coming! INBOUND 2022 , HubSpot’s annual conference, is Sept. 6-9 and is the company’s first-ever hybrid event. That’s right: You can attend in person or online, and It. Is. Stacked. We’ve put together a preview of this year’s schedule to help you parse through the agenda. Let us know what sessions you’re looking forward to by tweeting us @lyntonweb.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
AUGUST 3, 2022
Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their busi
Zumvu
AUGUST 3, 2022
Digital advertising is getting more expensive every year, and if you rely on Facebook’s ad platform to generate leads for your business, you can’t afford to sit idle.
Content Marketing Institute
AUGUST 3, 2022
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
Search Engine Roundtable
AUGUST 3, 2022
Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box. This was spotted by James on Twitter and I simply cannot replicate this.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ConsumerTalk
AUGUST 3, 2022
CPG brands offering protein-rich snack foods to consumers are fulfilling a need in the retail and online spaces. The popularity of the keto diet and lifestyle, the idea that protein-rich foods are more filling for those on other kinds of diets and help build lean muscle, and the overall perception that protein-rich foods are healthier than other kinds of offerings have all contributed to the demand for foods that contain high amounts of protein.
Quikly
AUGUST 3, 2022
If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
CMO Network
AUGUST 3, 2022
The uncertain economic conditions we are in will put a great deal of pressure on CMOs to improve the performance of their teams. Here are insights from Forrester, Dell, Qualcomm, Cisco and Coupa on how to do that.
Martech
AUGUST 3, 2022
Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sales Force: CMO
AUGUST 3, 2022
If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work. There will be a variety of futures available to your organization, and you will need to decide which one makes sense, and how to create it.
Search Engine Roundtable
AUGUST 3, 2022
So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result tracking tools really did not show much, in aggregate, but as of this morning, they now are.
Search Engine Journal
AUGUST 3, 2022
If you're looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal.
Digital Marketer
AUGUST 3, 2022
Content patterns are the key to “madlib” your content. You can do a quick little intro, have a fill in the blank section for your content, and then jump straight into a call to action. Christina Hooper helps explain content patterns and how to execute them. Her specialty is turning your superpowers into sales to help you build a business that enables your lifestyle instead of taking over your life.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
AUGUST 3, 2022
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.
Litmus
AUGUST 3, 2022
At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .
yorCMO
AUGUST 3, 2022
The word “fractional” can get a bad rap. It sometimes carries associations with fragmentation or incompleteness. But when imagined optimistically and creatively, “fractional” also implies flexibility and adaptability. The post The fractional model is the future of work appeared first on yorCMO.
Marketing Blogo
AUGUST 3, 2022
Originally posted on October 11, 2021 @ 8:59 amConsidering how to build email list for your brand, and don’t know how to get started? We’ll show you how to create email list and how to grow your subscriber. Building an email list is the most important thing you want to do to increase sales and.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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