CopyBlogger
JUNE 2, 2022
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.
Search Engine Roundtable
JUNE 2, 2022
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.
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Hubspot Marketing
JUNE 2, 2022
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.”.
Sprout Social
JUNE 2, 2022
One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
JUNE 2, 2022
Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight at all. In short, despite Google changing how they see the nofollow attribute in 2019, links with the nofollow attribute on them are probably not worth much of anything in terms of SEO.
Search Engine Journal
JUNE 2, 2022
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 2, 2022
For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Sometimes creative block —a barrier to inspiration caused by a variety of emotional, mental, physical or external factors—gets in the way and can leave you feeling frustrated rather than inspired.
Search Engine Roundtable
JUNE 2, 2022
Google's Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems.
Search Engine Journal
JUNE 2, 2022
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 2, 2022
Yesterday an SEO named Nilesh Dhobi submitted an XML sitemap through Google Search Console. It was on June 1, 2022 but Google showed the date submitted as June 2, 2022. I doubt this is a big deal but I found it funny.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 2, 2022
Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six Plugins appeared first on Search Engine Journal.
Content Marketing Institute
JUNE 2, 2022
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.
Search Engine Journal
JUNE 2, 2022
Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To Inspire Digital Marketers appeared first on Search Engine Journal.
Martech
JUNE 2, 2022
In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. “TikTok is home to a new kind of commerce experience, where communi
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Set Up
JUNE 2, 2022
Set up CEO, Joe Koufman , virtually sat down with Abby Lee , Senior Vice President of Marketing and Communications for RE/MAX. In the interview, Lee shares how her superpower as a listener has helped in her career, how essential it is to surround yourself with a smart and amicable team of people, and more. WATCH THE INTERVIEW + READ THE RECAP BELOW.
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. 32% of organic and direct traffic in the retail sector is invalid.
CMO Network
JUNE 2, 2022
“Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek.To better understand what this means for marketers, I connected with Boockoff-Bajdek.
SMA Marketing
JUNE 2, 2022
For a majority of your customers, your website is typically the first place they come in contact with your brand. Learning how to find a web designer and having a strong online presence is essential for all businesses today. In a study done by MineWhat.com , they found that: 81% of shoppers conduct online research before they make a purchase. 60% begin by using a search engine to find the products they want. 61% will read product reviews before making any purchase.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Many Chat
JUNE 2, 2022
Reposting a post on Instagram can be tricky because Instagram wants you to focus on creating your own Instagram content. However, there are times when it might be helpful to repost. By reposting from brands and accounts that complement your business, you can set up partnerships that could be useful in the future. Meanwhile, reposting from influencers can help pass on valuable Instagram content to your followers and diversify your feed.
Martech
JUNE 2, 2022
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. It aims to be a one-stop-shop for Web3 initiatives, including a full-service creative studio, interoperable technology infrastructure, and a proprietary identity layer to engage with
Search Engine Journal
JUNE 2, 2022
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal.
Martech
JUNE 2, 2022
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True Source Identity Graph. The graph draws deterministic, privacy-compliant data from interactions involving over 260 million consumers. Infutor’s identity solution allows additional attributes and insights to be appended to first-party based profiles, supporting richer segmentation strategies for advertisers. “We w
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JUNE 2, 2022
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For Search Terms appeared first on Search Engine Journal.
Martech
JUNE 2, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Search Engine Journal
JUNE 2, 2022
From customizing markup at scale to why the CMS doubled down on schema, here's everything you need to know about structured data on Wix. The post Wix Structured Data Guide: How To Use Standard & Custom Markup appeared first on Search Engine Journal.
Scoop.it!
JUNE 2, 2022
What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of things could go wrong. . It’s not to say that only copywriters are responsible for those business results.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JUNE 2, 2022
Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money. The post Demystifying SEO Investments: Expert Advice On What CMOs Can Expect appeared first on Search Engine Journal.
Digital Marketer
JUNE 2, 2022
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing.
Search Engine Journal
JUNE 2, 2022
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users. The post WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace appeared first on Search Engine Journal.
Pam Didner
JUNE 2, 2022
Facebook. Twitter. LinkedIn. Sequoia Capital presented a 52-page memo, “ Adapting to Endure ”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the death spiral.”. To manage a business, you should always have plans to prepare yourself for uncertainties.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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