Search Engine Journal
JULY 22, 2022
Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 22, 2022
Google's Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound so easy. The whole video is less than 4 minutes long.
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Search Engine Journal
JULY 22, 2022
Don't underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 22, 2022
Google's John Mueller again said on Twitter "using a shared IP address is fine" for SEO and Google Search ranking purposes. "There is no SEO advantage to using a unique IP address," he added.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JULY 22, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.
Search Engine Roundtable
JULY 22, 2022
Google Search seems to be testing a new "trending topics" section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JULY 22, 2022
Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.
Hubspot Marketing
JULY 22, 2022
As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.
Search Engine Roundtable
JULY 22, 2022
Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. "While Google has included suicide prevention information at the top of relevant search results for many years, this new hotline will make it easier for people in emotional distress and seeking mental health support to get help," Google explained.
Econsultancy
JULY 22, 2022
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. I am primarily responsible for leading and growing Fuse’s digital service proposition, an increasingly important part of the business as we strive to help close the digital gap between the sport industry and the.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JULY 22, 2022
You can’t always get what you want when it comes to content team performance. But if you don’t try setting high expectations, you’ll rarely get what you need. Robert Rose explains why – and what to do instead.
Hubspot Marketing
JULY 22, 2022
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video?
Martech
JULY 22, 2022
Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: Real Story Group.
Search Engine Journal
JULY 22, 2022
Drupal published a security advisory warning of multiple critical vulnerabilities. The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnPassive Marketing
JULY 22, 2022
YouTube is one of the most popular platforms on the internet, reaching more than one billion users. This article will guide you on how to build an affiliate marketing business on YouTube and succeed in 2022. The History Of YouTube Affiliate Marketing. YouTube affiliate marketing is one of the oldest forms of online advertising. Initially, people used YouTube to share videos of exciting and funny things they had seen.
Search Engine Journal
JULY 22, 2022
The recently announced partnership of Netflix and Microsoft is another blowback on Google's share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 22, 2022
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm update shortly after the indexing bug, but it might be related.
Martech
JULY 22, 2022
Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JULY 22, 2022
Build on the human connection to better capture your B2B audience. Here's how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.
Zumvu
JULY 22, 2022
You might record high traffic and leads in your online store, but the numbers might not correspond to the sales.
Econsultancy
JULY 22, 2022
Discussing key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the key challenges and opportunities facing marketers over the coming two years and what marketing teams can do to ensure they are fit for the future. From responding to the challenges of inflation to adapting to the new measurement landscape, key topics covered include: What.
Digital Marketer
JULY 22, 2022
Garrett D’entremont, DigitalMarketer Director of Services, explains the incredible benefits of the Certified Partner Community. [link]. If you’re looking for a turnkey way to generate additional revenue from your existing clients, this program will provide you with the up-to-date skills and tools you need to systemize and grow your practice. If you want to add a new stream of recurring revenue and scale the services you provide, this program will provide you with turnkey frameworks to systemize,
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JULY 22, 2022
Here is a recap of what happened in the search forums today.
Digital Marketer
JULY 22, 2022
Garrett D’entremont, DigitalMarketer Director of Services, explains the incredible benefits of the Certified Partner Community. [link]. If you’re looking for a turnkey way to generate additional revenue from your existing clients, this program will provide you with the up-to-date skills and tools you need to systemize and grow your practice. If you want to add a new stream of recurring revenue and scale the services you provide, this program will provide you with turnkey frameworks to systemize,
Sachs Marketing Group
JULY 22, 2022
some content on top goes here. Focus less on the keywords and more on the audience. - Eric Sachs. some content from bottom goes here. The post Test Post for Quote appeared first on Sachs Marketing Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
JULY 22, 2022
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following.
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